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Strategic Growth Advisor | M&A and Venture Capital Expert | Deep Tech Executive & Board Member | Podcast Host 200+ Podcasts/Livestreams | 17x (Ultra-) Marathons Finished | Let's Connect and Drive Your Growth!

What's the prime reason startups falter? Misalignment among the varied stakeholder interests. Failure is tough, and one glaring oversight is neglecting to unify all stakeholders under a singular objective. This is especially crucial during fundraising when new investors come on board. Do you know where they envision the company's direction? The solution? Cultivate a robust strategic process within your organization. Successful leadership hinges on articulating and disseminating the company's vision. I've termed this as the "landing zone". While the future remains a mystery, clarity on your firm's vision and mission is non-negotiable. Recently, while sifting through old files, I stumbled upon a presentation from a project I was working on a few decades ago: Infusing strategic processes into a global public corporation. With a defined landing zone, the path becomes straightforward. Chart your course backward and pinpoint immediate actions and habits to set the company on its intended trajectory. This approach is pivotal for startups and expansive global enterprises alike. Master the basics. Diminish the odds of failure. Once the results of your strategic evolution are in hand and refreshed annually, articulating the company's vision, purpose, and mission to outside parties becomes a straightforward task. As for those who dissent from the vision? It's wiser to keep them off the table. Without a clear landing zone, discerning potential objections becomes an elusive endeavor.

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