Christina Keller’s Post

How marketers can break free from decision fatigue https://buff.ly/4cRMPdK Practical strategies to overcome marketing analysis paralysis, streamline decision-making and boost productivity in your marketing efforts. #marketing #decisions #analysis

Leverage the power of Data-Driven Marketing Decisions to enhance strategy and ROI. Learn key insights and overcome challenges for success.

Leverage the power of Data-Driven Marketing Decisions to enhance strategy and ROI. Learn key insights and overcome challenges for success.

If you’re feeling the pressure to prove the impact and ROI of your team’s work, you’re not alone. The real challenge for marketers this year won’t be tight budgets or lean teams, instead, it will be the effective utilization of existing resources. Our survey of 550 marketing leaders highlights the obstacles marketers face in optimizing resources and proving business impact. Consider these findings your roadmap to fueling marketing efficiency and ROI in 2024. Check out our 4 urgent takeaways from the 2024 Marketing Trends Report https://ow.ly/xRTO50S9XH8

Marketers, Feeling the Heat in 2024? Airtable's recent blog unpacked some essential marketing trends for 2024, and let's just say, it's a game of inches for marketing teams! Here are the key takeaways: 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐑𝐢𝐬𝐢𝐧𝐠: Looks like fancy marketing campaigns alone won't cut it anymore. Time to show that ROI! 𝐀𝐈 - 𝐁𝐞𝐲𝐨𝐧𝐝 𝐭𝐡𝐞 𝐇𝐲𝐩𝐞: AI isn't just for sci-fi movies anymore. It's streamlining operations, analyzing data like a champ, and even sparking creative ideas. 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 𝐀𝐫𝐦𝐲: Ditch the repetitive tasks and free up your team's brainpower for strategic moves. Robots are your new best friends! 𝐌𝐚𝐫𝐭𝐞𝐜𝐡 𝐌𝐚𝐧𝐢𝐚: Investing in all the shiny marketing tools is great, but drowning in data isn't. Streamline that martech stack for maximum efficiency! Feeling a little overwhelmed? We get it. We help businesses like yours achieve peak productivity with custom-built tools and solutions. Think Excel on steroids. We empower your team to crush those goals and boost your bottom line!  Let's chat and see how we can streamline your marketing efforts.  

How marketers can break free from decision fatigue | https://buff.ly/4cRMPdK - Marketing is more complicated now, especially small businesses. Tools like the Eisenhower matrix can help you focus on the right tasks that get you to your goals. Work smarter, not harder.

How marketers can break free from decision fatigue | https://buff.ly/4cRMPdK - Marketing is more complicated now, especially small businesses. Tools like the Eisenhower matrix can help you focus on the right tasks that get you to your goals. Work smarter, not harder.

Check out our "Guide to Decision Making with Unified Marketing Measurement" blog written by Keen's Chief Decision Officer, John Busbice. In this blog, John explores: 👉 Factors that make #marketing investment decisions difficult 👉 How marketing mix models can help or hinder the process 👉 Tips for avoiding common pitfalls https://lnkd.in/emXnV6De #marketingmeasurement #marketinganalytics #marketingmixmodels #decisionmaking

Battle-Tested Ways to Improve Marketing Performance Here’s Part 10 of the Marketing Performance Index blog series.  In this installment, I’m going to share a Top 10 list of ideas to improve marketing performance over time.   Some of these ideas will have more impact on your business than others.  The key is to understand what drives the most improvement at the lowest cost with the least effort.  Here’s the list. 📊 Manage Metrics: identify the best areas to improve performance at the lowest cost  🤝 Achieve Alignment:  get the GTM and ELT teams aligned to your plans and measures 💡Leverage Insights: from each performance indicator to boost returns in priority areas  🎯Create Differentiation: in a sea of sameness, you need to differentiate and stand out    🌟Elevate Brand: create and enhance your brand purpose, identity and personality 🎨Inspire Creativity: successful campaigns are as much about creativity as structure  ✨Upscale Talent: build high-performance teams with, curious, driven, high achievers 🆘Seek Help: get outside expertise to speed your path, add know-how and bandwidth 🚀Boost Performance: amplify key marketing performance tactics to increase ROI 🔄 Continually Improve: adopt a mindset that everything can be refined and improved Link to blog in comments. Drew Neisser Omar Akhtar Ray Rike