Christophe Favre’s Post

Accenture And NVIDIA Saddle Up To Bring #AI Computing Power To The Fore ______________ Mega foundation models, no matter how well trained they are on public data, won’t move the needle on the apps and agents that businesses compete on. To tap genAI’s potential as a differentiating toolkit, firms need to build and deploy cost-effective proprietary models trained on their data. Accenture is preparing to do that on NVIDIA’s stack of AI chips, models, and software (Llama-based models, too). This is an opening salvo in the battle for AI computing ecosystems to host the dozens or hundreds of proprietary models that a business will need. — Ted Schadler

Forrester : Personalization continues to rank among the top use cases for #AI in #B2B organizations. In the spotlight now is generative AI (genAI) and its promises to boost creativity and scalability with the mass production of content variations to fuel B2B #personalization. But using genAI as a content production machine underutilizes the technology’s real value. #B2B #cmo #marketing

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The agenda for Forrester's B2B Summit EMEA is now live! Come and join us in London (or virtually) from 7-9 Oct to get a better understanding of shifting buyer behaviours and why its time for a revenue transformation. Register here.

GenAI has sparked excitement, however many leaders struggle to scale beyond a single use case. At #ForrTech, Forrester Martha Bennett will discuss the state of genAI today & how to maximize the technology. You can read more and register here.

B2B teams remain under pressure to increase revenue and achieve growth. But common growth formulas fall short without truly understanding the needs and wants of today's buyers. Customers can no longer be an afterthought to your revenue strategy. Join Principal Analyst Daryl Wright at #ForrB2BSummit APAC in Singapore on October 1 to learn more about this new vision for B2B revenue teams and processes.