Revenue Operations Leader 🧠 | Exited Founder 🚀 | HubSpot Expert, Certified Trainer, Community Champion, and HUG Leader 🧡
Redefining #AI in marketing with quality of quantity! Marketing AI in a marketers world has been clouded by this fixation of producing high content volume. But what about the quality it's producing? In the latest episode of GTM with AI Podcast, Aptitude 8's Connor Jeffers chats with Air Traffic Control's CEO and Co-Founder, Nick Zeckets about how we should be looking at improving AI's role in quality and relevancy in our marketing efforts instead of quantity. Applying this approach frees us from the pressure of pushing out high volume of content but allows us to create quality content that's relevant in our marketing industry. And isn't that the end goal anyway? How have you been using AI to improve your marketing strategies? Watch the full episode here: https://lnkd.in/gGK23Rh2 #GTMwithAI #MarketingStrategy
Great observation, Christopher Barnett! Production volume KPIs have to be replaced by pipeline influence KPIs.
Launch an #ABMbound program in 2 weeks (seriously)
6moLove this, Christopher Barnett. It's really amazing to watch a marketing leader realize that they're sitting on a ton of relevancy and how that can transform their mandate from volume to quality. And quality work is a lot more joyful AND productive for pipeline.