Great article about preparation and process. "Baseball is an art, but a swing is a science." A baseball coach I had growing up always talked about 'perfect practice.' The way many of us approach our craft is personalized. For me, it's a blend of consistency and reinvention. We keep our successful scripts/tactics in the playbook but also look for (and test for) the next one. Sellers across sports & and entertainment can learn a thing from this Big Leaguer: