Chris Wallace’s Post

Every sales channel plays a different role in your go-to-market strategy. That means they will all have a unique perspective on: 1️⃣ What your customers want 2️⃣ How your value proposition stacks up 3️⃣ What is working...and is not working...in the customer conversations As this quote from a retail salesperson shows, they want to be heard and they want leadership to understand their unique challenges and leads. They don't want to get lost in the shuffle. Give your teams a voice. Make them part of the strategy. Build their ownership in the plan. #frontlineinsights #frontlineemployees #gotomarketstrategy

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