Chris Peters’ Post

Best way I have learned to identify B2B influencers. (Steal this formula from me) Its called the The 3 C's. • Character • Credibility • Charisma When building influencer and subject matter expert relationships, most people will focus on follower count only. They seek out those with the biggest audiences and assume that will translate to the most impact. But is that always the best approach? That is why we use the 3 Cs to vet out the credible business creators. 1. Character        This is step #1 because its the most important.        Someone can be great at content, but have a bad character that turns people off.        Thats why its important to ask for references on this person and ask specific questions to understand if they are a good character fit.        One person can ruin your brand so take this seriously. 2. Credibility The reason that most influencer marketing campaigns will fail is because the influencers creating content dont have the credibility perception from the buyer. Thats why its important to make sure when you are partnering with an influencer that they have subject matter expertise and can go deep with the topic. 3. Charisma        This doesn't mean that they need to be incredible on video.        It means they need to be compelling enough to stand out to an audience and draw people in.        This can be through the following channels video and or even podcast hosting. Main piece is that they need to stand out and be a voice. Follow these 3Cs and it will make your identification process smoother. P.S. Is this how you are thinking about influencer strategy?

Corporate influencing in B2B marketing is experiencing a significant surge. Corporate influencers, including executives active on platforms like LinkedIn and TikTok, provide authentic and real-time insights for B2B audiences. Many times such strategy has higher awareness, consideration and conversion rates that integrated approaches; leading to faster adoption and traction. What allocation have you incorporated to content creation by leadership roles to boost credibility and product awareness. Aspiring B2B businesses can establish their personal brands by sharing distinctive perspectives and expertise, especially in day to day conditions that highlight authenticity (good and bad success cases). Learn more about this trend here: https://lnkd.in/e445bc_H.

There's an obvious trend to leverage B2B influencers Does it work? (I have no idea. I'm genuinely curious) Has anyone been able to attribute revenue to it? (Since they're often using undisclosed affiliate links this should be clear) Is it a more cost effective way to increase brand awareness? (LinkedIn ads are expensive) Does anyone have a report or evidence they can share? I buy the concept, I think it could work, unsure on the cost (zero idea what it costs), skeptical of the long term viability.

Budget and resources can expedite and scale your B2B Influencer program, but it doesn’t have to cost a fortune to start and build momentum. Paying for influencers is a great addition to an overarching influencer strategy, but one that needs to come after having a few things figured out first. Before you jump into the investment of working with influencers, here are a few tips to get you started. > Internal Ambassadors Tap into your colleagues and peers who are already building their own PR and personal brands. Incorporate them into podcast guesting, participating in trade press events/content, and posting on their social and community channels the content you produce. > Content Collaboration Create a podcast and invite your ideal customer profile as guests. Create articles that your ICP contribute to. > Network Tap into your pre-existing network and seek out ways to share content, promote one another, create great content together and blend in a mixture of mutually beneficial items. > Organic Relationship Building Start engaging in content with influencers you want to work with, share their posts, follow up directly, and invite them to engage with your content (podcast and articles) without the request to promote and focus on adding value and promoting them. Check out Liam Bartholomew on how Cognism think about the role of relationship building with their influencer program.

Working with B2B influencers (name it ambassadors, advisors, SMEs, etc) is a waste of money. Not for Amplemarket. In the SaaS industry, 80% of buyers choose companies they’ve heard of. This makes brand recognition a critical factor in revenue growth. — and truth is ambassadors help boost that brand awareness and recognition. Also true is the fact that every company needs to be very careful about: 1) who you choose to work with 2) how you choose to work with them These should be people that truly understand your industry and ICP. Most importantly, they should genuinely believe in your mission, vision and product. As for how you choose to work with them — paying for one-off posts won't cut it. If anything, it cheapens your brand. At Amplemarket we have 1-year agreements that can be revisited every quarter by both sides. We also make sure our founder Micael Oliveira meets them all first. We need to make sure we are in sync first — and nobody knows best your mission and vision than its own founder. So, think twice when deciding not to work with them. It has definitely paid off for us. Thank you to our GTM advisors for sharing all you know, helping us get the word out on Amplemarket and being so engaged. (+ bringing us some 5-figure deals!) Sarah Brazier Thibaut Souyris Elric Legloire Charlotte Lloyd Umut Kucukkabak Celeste Berke Knisely, MTA Eddy B. Jared Robin ⏭ Saad Khan Tom Greenwood 🌎

Lead generation is crucial for B2B marketing, and LinkedIn is a powerful platform for achieving it. LinkedIn is used by senior-level influencers, decision-makers, and employees of Fortune 500 companies, making your target audience highly accessible. LinkedIn's active user base and granular targeting options make it an ideal platform for lead generation. Utilize your company page, showcase pages, LinkedIn groups, and content creation to effectively generate leads and reach your target audience.

SALES gets to be EASY when you understand the Power of Influencer Marketing. You don’t need to cold message strangers. You don’t need to do sales calls. You don’t need paid advertising. You don’t need to be on social media posting 10 x a day. You don’t need a certain amount of followers, likes or views. You don’t need to be outgoing. You need Influencer Attraction. Sales & Marketing is about more than just about the offer. It’s about who you are. People buy from REAL people. People they ADMIRE. People they FEEL. People they want to CALIBRATE to. People don’t buy goods and services. They buy relations, stories & possibilities. During this epic 2 Day Masterclass I will teach you the ENERGETICS and Buyer Psychology of why people get pulled to certain people and it’s an immediate “I need to buy from this person!” Register BELOW ⬇️ This will be FREE for a limited time and then used in an upcoming paid program. https://lnkd.in/gaRXJAgb

𝗗𝗮𝘆 𝟳: 𝗛𝗼𝘄 𝗧𝗼 𝗙𝗶𝗻𝗱 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗔𝗻𝗱 𝗣𝗶𝘁𝗰𝗵 𝗧𝗵𝗲𝗺 𝗙𝗼𝗿 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 Finding Brands For Your Influencer Marketing Services Is Key To Your Agency’s Success. Here's A Concise Approach : ✯ 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗧𝗮𝗿𝗴𝗲𝘁 𝗕𝗿𝗮𝗻𝗱𝘀 Focus On Industries Like Fashion, Tech, And Beauty. Target Both Emerging And Established Brands. ✯ 𝗕𝘂𝗶𝗹𝗱 𝗔 𝗦𝘁𝗿𝗼𝗻𝗴 𝗢𝗻𝗹𝗶𝗻𝗲 𝗣𝗿𝗲𝘀𝗲𝗻𝗰𝗲 Create A Professional Website With Your Services And Case Studies. Share Insights And Success Stories On LinkedIn And Instagram. ✯ 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 Attend Industry Events And Webinars. Join LinkedIn Or WhatsApp Groups Related To Influencer Marketing. ✯ 𝗖𝗼𝗹𝗱 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵 Send Personalized Emails And LinkedIn Messages To Potential Clients. ✯ 𝗨𝘁𝗶𝗹𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 Ask For Referrals From Existing Clients And Influencers. Collaborate With Complementary Businesses. ✯ 𝗖𝗿𝗮𝗳𝘁 𝗧𝗵𝗲 𝗣𝗲𝗿𝗳𝗲𝗰𝘁 𝗣𝗶𝘁𝗰𝗵 Research The Brand’s Marketing Efforts. Personalize Your Pitch To Address Their Needs. Showcase Success With Case Studies And Metrics. ✯ 𝗙𝗼𝗹𝗹𝗼𝘄-𝗨𝗽 Keep Consistent Communication And Share Additional Insights. Finding And Pitching To Brands Requires Persistence And Strategy. Keep Refining Your Approach, And Success Will Follow. Stay Tuned For The Next Post! Send Connection Request Siddharth M Iyer 🥷

Yesterday I mentioned the increasing need for thought leadership in B2B social. The trouble is, not everyone is comfortable being out there! I get it. Even the most knowledgeable experts can shy away from the limelight. If it is not your bag, what do you do? Plan, instead, for B2B influencer marketing. Work alongside the folk who have already built a presence. It works. Well, it works if you do it well. Having run some form of B2B influencer campaign for 20 years (back when it was all blogger relations) here is how I approach it (Especially as we are likely to see a flood if new creators come into B2B) 1. Take time to make sure the influencer is very relevant to your business and the marketing strategy you want to adopt. No shortcuts. Do due diligence 2. Aim for a long term, deep, relationship with your chosen influencers. You don't need hundreds. In fact we ran a very successful campaign for Sony with only 12 influencers that year, delivering a €12.5m ROI. The smart plan is to co-create, collaborate and work so closely together that the output is rich and meets buyer expectations 3. Be patient when it comes to results. Yes, measure and set KPIs, but remember trust and advocacy takes time. Only do this if you're in it for the longterm Hope that helps for those that don't want to be a social thought leader. And for those that do, remember influencers can support that journey too. 😀

🔑 Key strategy: building long-term partnerships with influencers. While trends seem to change overnight, brands often fall into the trap of transient influencer collaborations. While these one-off partnerships might bring an immediate surge in visibility, they lack the depth and consistency that cultivate a loyal customer base. Instead, imagine having an influencer who doesn't just promote your product *once*, but endorses your brand as a part of their lifestyle, consistently, over time. Their followers don't see just a promotion, but a trusted figure genuinely invested in your brand. This not only brings a higher rate of engagement but also builds long-lasting customer loyalty. So, how can you build such a fruitful relationship with an influencer? First, select an influencer whose brand values align with yours. This authenticity is key to forming a relationship that lasts. Second, cultivate the relationship. Ensure open communication, respect their creative independence, and involve them in your brand story. Finally, think *mutual* growth. Offer them not just compensation, but opportunities for joint growth, such as affiliate marketing, content collaborations, or product co-creation. In the world of influencer marketing, long-term relationships are gold. They deepen brand loyalty and create a more authentic, trustworthy image for your brand.