Christy Sports’ Post

Although released earlier this year, for anyone in the outdoor industry, this piece provides an interesting insight about consumer behavior downwind of the pandemic. Those who have made their hobby part of their lifestyle, let's say mountain biking, ski touring, golfing, you name it...are often largely willing to continue to spend on that hobby, and instead make spending adjustments elsewhere. With an average growth of 6.7% annual growth and more players in the outdoor/sporting goods market, retailers like Backcountry and evo will have to compete in this crowded space by investing in online #customerexperience and a better than ever #ecommercejourney . In a crowded vertical like outdoor industry, consumer #fraud and abuse are rampant, often forcing brands to decline good transactions, impacting #authorization rates and missing on significant revenue. Worst of all, declining good orders in a competitive #outdoorindustry could mean losing that customer forever. Relooking at your #payments and #fraudprotection solution is a worthy exercise as you head into this upcoming winter season! https://lnkd.in/gauJgePa

As I went on a short MTB Ride yesterday morning on the local trails just out of town, I noticed that the alternate "social spacing" trail lines from the pandemic are starting to finally grow in. Yes, that's good for trail systems and to avoid unnecessary sprawl and negative environmental impacts that may come with it, but it was also a little bittersweet thinking about the real increases in the volume of sales and users for outdoor recreation activities, particularly general trail system use (and sales related to such equipment and apparel), that arose during the pandemic, and that such user numbers may be declining some now. The volume of OREC users and consumers is so passionate, that I hope the industry as a whole can still harness some of the momentum from the pandemic with new and increased users and usership and potentially effect some real meaningful change for the future - more recreation infrastructure, progression recreation infrastructure, and funding solutions (most likely from those same consumers) to create strategic finances to grow the OREC industry so that it has a greater sustainable economic ROI ecosystem loop and more parties and individuals with vested interests in it and it's many causes and needs! https://lnkd.in/gqm3Cve9 https://lnkd.in/gW77TrWn.

Some of the most internationally renowned companies started out with humble beginnings — in a garage. What began as a small business in a garage in Park City, Utah, in 2004 now serves 50 mountain resorts worldwide and was recently ranked as the most trustworthy company in the state of Utah. Ski Butlers has established a reliable reputation in the skiing industry in the past 20 years, as shown by its customer reviews. Nowadays, more people prefer to shop online than in person. In the U.S., there are nearly 270 million online shoppers, or 80% of the population. A study by OnDeck recorded which countries in the U.S. had the highest five-star reviews through Trustpilot and found that Ski Butlers had an impressive 97.55% customer satisfaction based on top-rated reviews. Anyone who has ever had to go through the ski/snowboard rental process knows that it can be an exhausting, time-consuming and, quite literally, a bulky task. With locations in North America and Europe, Ski Butlers believes in “keeping the rental experience simple, easy and hassle-free, giving you more time to enjoy the mountains and spend time with your loved ones.” The ski rental company offers a unique approach to renting outdoor gear by having consumers reserve it online or over the phone and deliver it directly to them. Their whole rental experience has a four-step process. | By Emma Pitts #utahbusiness #startup #skiing #entrepreneurship

Check this story to see our latest marine business and market update. National Marine Manufacturers Association (NMMA) Outdoor Recreation Roundtable

Huge shoutout to ShortTermRentalz for featuring our Super Bowl Trends! 🏈 Up next from us, we're diving deep: Did Beyond vacation rental hosts outperform the market? Stay tuned for the reveal! 📊 https://lnkd.in/gEEa8xgg #shorttermrentals #vacationrentals #superbowltrends #beyonddata

Good read on the "Post-COVID" Recreational Marine industry.

Top 4 marketing tips to sell your swim spas According to market research, swim spas generally cater to those with higher incomes, a focus on health, typically middle-aged, seeking activity, and requiring a space-efficient backyard solution. How would you approach selling swim spas to this niche? 💻 Build an Impressive Website: Your website is your online showroom. Make it user-friendly, showcase your products, and provide easy contact options. 🔍 Attract Website Visitors: Use SEO to make sure your website ranks well on search engines. Invest in online ads to get noticed. 📊 Educate Your Customers: Load your website with useful information. Explain what swim spas are, show how they're used, and cover pricing and accessories. 🤝 Highlight Your Brand and Yourself: Explain why your swim spas are the best choice. Build trust by showcasing your expertise and customer service. Since selling swim spas can be tough, we're experts at marketing them. Contact Wellis, and we'll help you attract excited customers to your showrooms—both online and in person. Let's make it happen! #WellisUSA #HotTubSales #SpaDealers #FitnessAtHome #LuxuryLiving #OutdoorLifestyle

(Please see the attached for more on this important midwinter update.) We wanted to be sure you knew that, relative to Peak’s capital raise, we have decided to move the closing date up to this upcoming Monday, February 26, 2024.  It is important to note that since starting this initiative two months ago, we’ve raised $925,000 and are anticipating reaching, if not exceeding, the $1MM level presently.  By virtually every measure, this initiative has been a tremendous success, but we would call out the most important element of this success being that the majority of the investors are Peak Ski Company customers.  This speaks volumes and remains a real source of pride and appreciation for both of us. Upon launching Peak a few years ago, we chose to take on a great deal in a very short period of time; contemporaneously, we initiated three major, long term strategic initiatives, all of which find their roots in driving true innovation within the ski industry. We’re pleased to say that these initiatives continue to advance very much on plan, or in some cases, ahead of schedule. While we are appropriately tight lipped about certain aspects of these initiatives, this capital raise has provided us a few moments to appropriately discuss these efforts, including on Bloomberg, Dylan Ratigan's show "Bootstrapping," and the Community Capital by Republic.... Peak Ski Company Bloomberg News Dylan Ratigan Outside Media Unofficial Networks SnowBrains Republic Capital Men's Journal FREESKIER Bode Miller Big Sky Bravery Big Sky Resort Pebblebee Otto Bihler Maschinenfabrik GmbH & Co. KG Mathias Bihler

If you're a company with multiple locations, and aren't proactively tracking your leases, you're putting your entire business at risk. Just ask Park City Mountain Resort What could've been continued years of cheap rent at the greatest location for skiing in the country turned into the most costly clerical error in the history of the ski industry. The culprit? Inadequate lease management Despite investing over $100 million into the resort, Powdr Corp failed to renew their lease in a timely manner, which was incredibly inexpensive at just $155,000 per year for ~2,800 acres of land. After a 3-year legal battle Vail Resorts won the right to operate Utah's most popular ski resort while Park City Mountain Resort became extinct. Don't let a simple oversight cost you 50+ years of operations. Ensure proper lease administration to safeguard your business. #LeaseManagement LeaseHero

There are now 21 categories on B&Q Marketplace. Some of the categories will be those you’d expect, but there are also many categories that you might be surprised to see such as domestic appliances and camping! The full list is on the link below...