Carlos Jiménez García’s Post

From nobody to being at the top of the minds of millions.  How a Digital Brand can impact your business. In today's fast-paced digital world, a strong Digital Brand is the most powerful and crucial asset of a digital business. But it is also one of the most common causes why they fail. Let's face it, on the wild internet either you build a personality that draws attention and becomes memorable or you spend your days fighting with tens of thousands of other similar companies for scraps. → WHAT ARE DIGITAL BRANDS? They are brands that operate in digital environments and offer digital products such as Netflix or Software Companies, whose products you access digitally and consume digitally without any physical processes. But they can also be brands that operate in digital environments while selling physical products such as e-commerce. → WHY DO DIGITAL BRANDS HAVE DIFFERENT NEEDS? 1 · They compete for attention, not money. On the internet the currency is attention. Companies don't compete to sell more products today, they compete to see who gets to stay relevant and be remembered tomorrow, in a 3-second memory world. 2 · 24/7 Presence. Digital Businesses don't open at 9 am and close at 8 pm—They never sleep. Customers expect support and engagement at all hours, needing constant attention and responsiveness. 3 · Adapt or Die. The digital landscape is constantly evolving. Brands need to be agile and quick to adapt to new technologies and trends. Hence they need a versatile Brand that can easily flow and transition from scenario to scenario. 4 · Beauty is on the Outside. Traditional businesses can survive with a bad brand or image because what matters in the physical world are the products and services. But on the internet, everything is appearance and image. People don't get to try or even see the products until buying them. This means companies have to transmit who they are and what they do in a precise convincing way that resonates with people. It doesn't matter if they say it's premium if the brand gives a low-cost feeling people will perceive it as low-cost and won't buy. These are just a few. There are more needs that we'll cover in future posts. → WHY SHOULD YOU CARE? In an era where consumers are increasingly digital-first, a strong digital brand isn't just an advantage—it's a necessity. It defines your presence in the market, shapes customer perceptions, and drives business growth. Embracing the unique needs of digital branding will set you apart from the competition and create lasting connections with your audience. Curious about how to enhance your digital brand? Hit that follow or connect button and stay around. I share posts to help Digital Businesses evolve their brand and achieve better design. #digitalbrand #digitalbranding #digitalbusiness

Elevate Your Brand's Digital Experience: A Glimpse into the Fessburn Dashboard In today's fast-paced digital world, having a clear understanding of your brand's online presence is more crucial than ever. Whether you're an established company looking to rebrand or a startup aiming to make waves in the market, having a centralized dashboard that presents all your vital metrics can be a game-changer. Enter Fessburn, where we're redefining how brands perceive and interact with their digital metrics. 📸 Visual Appeal: The First Impression The first thing you'll notice about this dashboard, as illustrated in the accompanying image, is its clean, uncluttered design. A harmonious blend of subtle colors and distinct sections ensures that the user's attention is drawn to the most vital metrics. The intuitive layout ensures that data can be digested quickly, allowing for swift decision-making. At Fessburn, we believe in the power of design and its ability to simplify complex data, ensuring that your brand's metrics are not just numbers but actionable insights. 📈 Seamless Performance Tracking From tracking sales and revenues to understanding your chargeback rate, the Fessburn dashboard offers a panoramic view of your brand's performance. The 'Sales Overview' section provides a visual representation of your sales trajectory, ensuring you can pinpoint trends and make informed decisions about future campaigns or product launches. 💡 Proactive Suggestions for Brand Growth One standout feature that truly sets the Fessburn dashboard apart is its ability to offer proactive suggestions. For instance, if there's an unusually high chargeback rate, the system doesn't just flag it but also provides actionable advice, such as addressing product reviews. This ensures that brands can pivot quickly, turning potential pitfalls into opportunities for growth. 🔗 Integration and Customization The 'Customize' and 'Filter' options atop the dashboard highlight Fessburn's commitment to personalized experiences. Brands can tailor their dashboard view to align with specific goals or integrate it with other tools to have a more holistic understanding of their digital footprint. In conclusion, as brands continue to navigate the complex digital landscape, having tools that not only track but also interpret and offer actionable insights is paramount. At Fessburn, we're proud to offer a solution that does just that, ensuring that brands can not only survive but thrive in this digital age. Join us in this journey, and let's revolutionize your brand's digital presence together! 🚀 Do you want your brand to resonate with clarity and consistency across all platforms? Connect with us at Fessburn, and let's elevate your digital experience! #Branding #DigitalDashboard #Fessburn #DataDrivenDecisions

"Building Movements, Not Just Brands” In today's digital world, the way we do business, communicate, and present our projects has undergone a dramatic transformation. With the rapid pace of change and the vast array of platforms available, it’s easy to feel overwhelmed and lose sight of the core of our brand—what it truly represents and how it's perceived by our audience. You see, a brand is not just a single word or logo that describes you or your business. It's much more profound than that. A brand is a movement, a living entity that creates a value exchange between you and your customers. It’s something that exists in the hearts and minds of those who engage with it. Your brand isn’t just what you say it is—it’s what others say about you when you’re not in the room. It’s how people feel when they interact with your products, services, or content. It's the emotional connection they have with your brand that defines its true power and reach. “How can you and your Brand stand out in a crowded market?” The challenge many businesses face today is keeping up with the fast-paced digital landscape without losing sight of this emotional core. With so many platforms and tools at our disposal, it’s easy to get caught up in the mechanics of marketing, posting on social media, crafting emails, and running ad campaigns, without pausing to reflect on the bigger picture. You might be sceptical about the idea of a brand being more than just a name or logo. But let’s put it to the test. Think of the brands that you admire most. What makes them stand out? It’s likely not just their products, but the feelings, values, and experiences they consistently deliver. That’s the essence of a true brand, a movement that lives in the hearts and minds of its customers. In conclusion, navigating the digital world requires more than just a strategic approach; it demands an understanding of your brand's deeper significance. By staying true to your core values, engaging with your audience authentically, and adapting to the evolving landscape without losing your identity, your brand can thrive as a powerful movement in the digital age. Are you ready to transform your brand into a movement that resonates deeply with your audience? Stand out and shine!   Let’s make it happen. www.daphnediluce.com brand@daphnediluce.com Branding + Brand Refresh + Creative Design + Film & Video Production + Content Creation + Marketing + PR + Event Planning & Management "Do you have the right tools and expertise to make your next big move?"

In the current digital era, the significance of a website for every brand and company cannot be overstated. As our world becomes more interconnected and reliant on online interactions, the pivotal role of websites in engaging users has propelled designers to migrate their businesses into the digital realm. This shift isn't just a trend; it's a necessity in order to capitalize on the vast potential of digital marketing and the pervasive presence of users on various online platforms, including social media. One of the most powerful facets of having a website is the capability to establish an online store. This feature empowers businesses to reach specific market segments, catering to the evolving needs and preferences of online consumers. However, amidst the vast digital landscape, it's easy for a designer to feel overwhelmed or insignificant when faced with the prospect of appearing among millions of search results on Google or other search engines. Yet, despite the initial apprehension or potential sense of insignificance, it's crucial not to let this discourage creative minds. The absence of a website for a company in today's digital age implies missing out on numerous opportunities to engage with potential customers. It's akin to closing the doors to a world of possibilities. However, standing out in the digital crowd demands time, dedication, and concerted effort. Crafting a distinctive online presence that resonates with your audience requires meticulous planning, innovative design, and consistent brand communication. Yet, the rewards reaped from these endeavors, in the form of increased conversions and customer engagements, make every ounce of effort worthwhile. Creating a standout website is an investment that not only establishes your brand but also serves as a gateway to an expansive digital marketplace. It's a platform where creativity meets functionality, where the aesthetics of design merge seamlessly with the practicality of business objectives. So, while the journey to making your company and website stand out amidst the digital noise may seem daunting, the ultimate rewards in terms of conversions and customer interactions are undeniably worth the persistent effort and dedication invested

In today's fast-paced digital world, where trends change overnight and consumer preferences evolve rapidly, staying relevant is crucial for any business aiming for long-term success. Rebranding is one of the most effective strategies to ensure that your brand continues to resonate with your target audience and stands out in a crowded market. Here's 6 reasons why rebranding is essential: 1. Adapting to Market Changes: Markets are constantly shifting, with new competitors entering and customer expectations evolving. A rebrand allows your business to realign its identity with current market trends and consumer demands. Whether it’s a visual refresh, a new messaging strategy, or a complete overhaul, rebranding helps you stay in sync with the market. 2. Reconnecting with Your Audience: Over time, your audience's preferences and values may shift. A rebrand offers an opportunity to reconnect with them, ensuring that your brand's voice, visuals, and values align with what your customers care about today. This can foster deeper loyalty and attract new customers who resonate with your updated identity. 3. Standing Out in a Crowded Market: As competition intensifies, differentiating your brand becomes more challenging. Rebranding can give your business a fresh, unique identity that helps it stand out from competitors. A well-executed rebrand can elevate your brand's presence, making it more memorable and appealing in the eyes of consumers. 4. Reflecting Growth and Evolution: Your business may have evolved since its inception—expanding its offerings, entering new markets, or adopting new technologies. Rebranding reflects this growth, showcasing your brand's progress and positioning it as forward-thinking and adaptable. It signals to your audience that your business is continuously improving and committed to meeting their needs. 5. Correcting Brand Perception: If your brand's reputation has taken a hit or if it’s been pigeonholed into a niche that no longer serves your goals, rebranding can help reset public perception. A fresh brand identity can distance your business from past challenges, allowing you to present a new, positive image to the world. 6. Keeping Up with Digital Trends: The online space is dynamic, with new platforms, tools, and design trends emerging regularly. Rebranding ensures that your digital presence—whether it’s your website, social media profiles, or content strategy—remains modern and engaging. This is particularly important in an age where first impressions are often made online. In an ever-growing competitive online space, rebranding isn’t just about changing your logo or colors; it’s about staying relevant, innovative, and connected with your audience. It’s a powerful tool that can rejuvenate your brand, drive growth, and ensure long-term success in the digital era. Need help? DM for details or visit: www.nattinatti.art : #branding #marketing #rebranding #artistbranding #brandingtips #marketingtips

🌟 Overspending on Brand Search? Here's how to fix it. In the companies I work with, again and again, I see online brands dramatically overspending on brand search and needlessly giving enormous sums of money to Google. Brand search CPCs above $2 - especially for exact match queries - are usually the biggest red flag. When I dig in, CPAs in Google’s reporting may look “reasonable” but given that many of these searchers would have purchased anyway, the true incremental CPA is likely many, many times greater than what the reporting shows. When viewed through that lens, these purchases attributed to brand search are wildly overpriced. The good news is that fixing this is relatively straightforward and will quickly drive meaningful improvements to the bottom line - usually with very little impact to the top line. Assuming target CPA is being used, simply nudging down bids - while vigilantly monitoring impression share and overall revenue - is the key first step to take. To be on the safe side, starting with a relatively small decrease in the target CPA and then ensuring that impression share and overall company revenue haven’t dropped precipitously helps everyone gain confidence that this strategy makes sense. Assuming everything looks good, it’s then rinse and repeat. Knowing when to call it good isn’t an exact science but a general rule of thumb is to target CPCs on exact match brand searches that are < $1.00. Brand search CPCs far below $1.00 are often achievable but that can vary depending on how competitive the space is and the distinctiveness of the brand name. A few watch-outs: - Ensuring that brand searches don’t migrate to other campaigns where the target CPAs are higher (e.g PMax) - Anticipate pushback from agencies because the conversions attributed to brand campaigns make blended numbers look much better - For brands with large market share that also have hyper-aggressive competitors, the gains may be less dramatic but even in those very competitive environments, the gains will be substantial It’s low-hanging fruit that so many online brands can benefit from. If you want to walk through in a live conversation, feel free to DM me or schedule a quick call through the link in my profile.

Unleash the Power of Violet.com 💜 : Propel Your Brand with the Ultimate Domain 🚀 Securing the right domain is of the utmost importance in the digital age, where online visibility is everything. Owning Violet.com is crucial for violet-themed businesses and brands. It's strategic as well as a choice in a sea of digital noise. Violet.com is the best domain for Violet companies and brands, ensuring a unique and memorable online presence. 🌟 Memorability and Brand Recognition: First impressions matter in business. Violet.com is a brand, not just a domain. One-word domains are short, memorable, and instantly distinguish your brand. A memorable domain like Violet.com ensures your brand is remembered for marketing campaigns, word-of-mouth referrals, and online activities. 🌐 Credibility and Trust: Trust is the digital economy's currency. Having Violet.com gives your brand instant credibility. One-word, dot-com domains are inherently trusted by Internet users. They are perceived as authoritative and established, leaving a favorable impression of the dependability of your products or services. 🚀 SEO Dominance: Search engine optimization (SEO) is key to online visibility. A keyword-rich domain like Violet.com makes your brand search engine-friendly. By prioritizing exact-match domains, Violet.com helps your business attract customers. 🌎 Global Reach and Expansion: Violet.com expands globally. It's a timeless name with global appeal. Violet.com offers limitless growth opportunities for local and international businesses. 🛡 Protect Your Brand Identity: Maintain Brand Identity In the ever-changing digital landscape, brand identity is crucial. Violet.com prevents competitors from using similar names or diluting your brand. It protects against brand confusion and helps customers find you, not your competitors. 🔮 Future-Proof Your Business: Investing in Violet.com is an investment in the future. Trends may come and go, but a premium, one-word domain is timeless. It adapts to the evolving digital landscape, ensuring that your brand remains relevant and resilient against the test of time. Owning Violet.com is not just a strategic move; it's a game-changer. It's the key to unlocking a world of opportunities, establishing credibility, and propelling your brand to new horizons. Don't just settle for any domain—claim the best domain on the internet for your business, and watch as Violet.com becomes the catalyst for your online success. Propel your brand. Secure Violet.com today. 💜 Contact eNaming.com for more details. Domain Names Have Power®

With the rise of digital platforms and e-commerce, brands are prioritizing digital-first branding strategies. This includes designing logos and visual assets that are optimized for digital use, creating seamless online brand experiences, and leveraging social media for brand building and customer engagement. Here are 5 VERY IMPORTANT reasons why prioritizing digital in your branding strategy is key: 1️⃣ Reach Your Audience Where They Are: BCM works with you to prioritize digital channels, so you can connect with your audience in real-time, across the globe. 2️⃣ Stay Relevant and Adaptive: The digital realm is constantly evolving, from social media trends to algorithm updates. Our job is to help support your brand with a digital-first mindset so you are better equipped to adapt to these changes, staying ahead of the curve and remaining relevant in your industry. 3️⃣ Foster Authentic Engagement: THIS. IS. A. MUST! Digital platforms provide unique opportunities for brands to engage directly with their audience, fostering meaningful connections and building trust. BCM works with you to participate in conversations, respond to feedback, and provide valuable content, so you can cultivate a loyal community around your brand. 4️⃣ Drive Innovation and Creativity: Digital channels offer endless possibilities for creativity and innovation, from interactive experiences to multimedia content. Unleash your creativity with BCM's help and explore new ways to captivate your audience and differentiate your brand. 5️⃣ Measure and Optimize: One of the biggest advantages of digital marketing is the ability to track and analyze performance metrics in real-time. We leverage data-driven insights, so we can continually optimize strategies, ensuring maximum impact and ROI. In essence, "digital first" branding isn't just about being present online - it's about embracing a mindset of innovation, agility, and authenticity in the digital space. Are you ready to take your brand to the next level? Chat with us and learn more about how BCM can help: https://bit.ly/3ToZWuA #DigitalFirst #Branding #Innovation #B2Bmarketingagency

🚀 Navigating the Digital Landscape: The Crucial Importance of Branding In the fast-paced and ever-evolving digital age, where information bombards us from every corner of the internet, the significance of branding has never been more pronounced. Your brand is more than just a logo or a catchy tagline; it's the essence of your business, and in the digital realm, it's your compass, guiding customers through the vast online landscape. Let's explore why branding is so pivotal in the digital age. 1. First Impressions Matter In a world where attention spans are dwindling, your brand has seconds to make an impression. A well-crafted and consistent brand identity across your digital platforms ensures that those first moments are impactful. Whether it's your website, social media profiles, or online ads, a cohesive and recognizable brand establishes trust and credibility from the outset. 2. Standing Out in a Crowded Space The digital marketplace is crowded and competitive. An effective brand strategy helps you cut through the noise and differentiate yourself from competitors. Your brand personality, values, and unique selling proposition become the beacon that attracts your ideal audience amid the multitude of choices available to them. 3. Building Trust in a Virtual World In the absence of face-to-face interactions, establishing trust becomes a unique challenge in the digital space. A strong brand, consistently presented, fosters trust and familiarity. Customers are more likely to engage with businesses they recognize and perceive as reliable. Transparent communication and authenticity in your brand messaging further enhance this trust. 4. Brand Consistency Across Channels With consumers navigating seamlessly between websites, social media, and other digital touchpoints, maintaining a consistent brand presence is paramount. From your website design to your social media posts, a cohesive brand identity reinforces your values and messaging, making it easier for customers to connect with and remember your brand. 5. Emotional Connection and Brand Loyalty In the digital age, consumers seek more than just products or services; they crave experiences and connections. A compelling brand story and emotional resonance foster a sense of belonging. In conclusion, as we navigate the digital age, branding emerges as the compass that guides businesses through the complexities of the online landscape. Beyond aesthetics, it's a strategic asset that shapes perceptions, builds trust, and fosters lasting connections with a digitally savvy audience. Embrace the power of branding in the digital era, and let your brand be the beacon that leads your audience toward meaningful engagements and lasting relationships. #DigitalBranding #BrandStrategy #DigitalMarketing #BusinessSuccess #BrandIdentity Dr. Preeti Suryawanshi Apeejay School Of Management

Measurable Brand building got us off of the direct response hamster wheel, *finally* helping us generate the meaningful contribution dollar expansion that contributed heavily to our acquisition. *How* did we actually do it? Here are the *EXACT STEPS* that worked for us (after doing it wrong for way too long). *Why build Brand in first place? Relying strictly on direct response generated a high ROAS, but wasn't helping us drive important metrics like contribution dollars & margin. If this resonates, I hope this helps. * 5 Realizations we had 1. With every marketing dollar you invest, we're buying assets 2. Our job is to buy the assets that return the max contribution dollars at the max contribution margin over the long term 3. The assets we buy are actions people take that lead to cashflow streams paying out over different time horizons 4. The key is choosing which actions to invest in based on the spread btw the cost to buy and the cashflows generated 5. Revenue-based actions pay out in the short term. Non-revenue actions pay out over the long term. If we can value the non revenue actions like we can a short term purchase action, you give your company the best chance at maximizing contribution dollars * Find Non-Revenue Dependent Variables First, we found other dependent variables to optimize our marketing activities around. We call these things Short-Term, Non-Revenue Digital Actions. Like revenue, they serve as the short term 'response' to the stimulus (dollars spent). An engaged session from branded search is an example. Other examples: Organic search volume, share of search, share of social, email / sms list adds, or social interactions (follows, shares, comments). A super-easy-to-remember (not) acronym is STNRDA. * Find $ Values of STNRDAs The huge unlock happened when we could calculate the 90 day contribution $ value of a unit of these STNRDAs. * How did we do this? 1. Historical analysis (ideally >2 years) to find the strongest statistical relationships between changes in STNRDAs and subsequent changes in revenue. Doing this for all STNRDAs is not easy. It requires huge investments in people (data science and eng), and technology. 2. Now that you have the dollar value, quantify your threshold max cost to 'buy' a unit of each of these STNRDAs 3. Now that you have the dependent variable you're optimizing, maniacally focus on getting really good at driving that metric with your channel / tactic / creative decisions enjoy