Chronicle Books’ Post

The best part of my job is learning from and collaborating with industry experts like Christopher M.. Congrats to Chipotle Mexican Grill and rEvolution / REV/XP on the success of their multi-pronged approach to showing love and aligning Chipotle's brand with the passions of the international Fighting Game Community (known colloquially as "FGC"). Key findings: As a result of this campaign... - Chipotle Purchase Intent among US FGC's doubled! - Chipotle Brand Consideration among US FGC's rose from 28% to 38%! - US FGCs aged18-44, are 50% more likely to have a Favorable Impression of the Chipotle brand vs All US 18-44s! I'm excited to see what Chris and team have in store for Year 2. Ready... (fuel up with a burrito...) and... FIGHT!! YouGov / YouGov Sport; #esports, #videogames, #datainsights, #brandpartnerships, #sponsorship, #measurement, #businessintelligence; #brandhealth, #burritos

We've shared a ton of info on our clients Chipotle Mexican Grill ongoing campaign with the fighting game community. With year 2 in full swing and Evolution Championship Series quickly approaching, we're dropping some great results from year 1. From YouGov: -- Chipotle Purchase Intent doubled among US Esports Fans, Age 18-44. After the campaign, 1-in-5 (20%) reported they intended to eat at Chipotle within the next month (1.3x higher than Nat Rep 18-44; 1.8x higher than All US 18+)  -- Consideration of Chipotle among US Esports Fans, age18-44, rose from 28% to 38% (1.2x higher than national average among US 18-44-year-olds;1.6x higher than All US 18+) -- Chipotle’s Overall Brand Impression (sentiment) score among US Esports Fans, age 18-44, rose from 29% to 41% (1.5x higher than national average among US 18-44-year-olds) The results are in, the achievement is unlocked.... Sound strategy, industry expertise, great insights, a client who thrives to find whitespace while focused on adding true value will deliver results. Shout out to all our partners RTS, PlayStation, Capcom, Bandai Namco Entertainment America Inc. and of course our team rEvolution. EVO is right around the corner and we're ready for round 2...see you in Vegas. #gaming #esports #sportsbiz #partnerships

Unlock the secret to unbreakable bonds with your casino patrons! 🚀 It’s all about creating emotional connections that go beyond the games. Want to get started? Comment “LADDER” and I’ll DM you a FREE worksheet to build your own brand ladder! #CasinoMarketing #CasinoBranding #CustomerExperience #EmotionalBranding #BrandLoyalty

The newest addition to the MONOPOLY brand gives players a chance to crack the code to Mr. MONOPOLY’s secret vault and win big! Exclusively from Scientific Games. Contact your SG sales rep to learn more about retail and digital games and promotions. #lottery #licensedbrands #licensedproperties #brands #LinkedGames #experientialprizes #winnerstrips #instantgames #scratchgames #scratchers #scratchoffs #FastPlay #iLottery #eInstants #digitalgames

https://lnkd.in/eUYiycmz What is luck and how to have it? Today topic is roulette. Game of chance, the mother of all casino games. I am not going to analyse and explain the differences in varieties like French/ European/ American. This would need post on its own. (Well, more like number of posts, and I will do it eventually.) So.. how to win in this game of chance? Overall, you can't, simple as that, and it's applying for all game of chance, in fact. So remember that while going to the casino or playing it online. But... There is a chance how to win some money on live roulette sometimes. You need to be more lucky than the dealer 😄 Bigger casino = more tables = more dealers = better chance to find the less lucky one for you (dealer with less luck than you). Once you find the one, don't push your luck too hard. Set the limit and cash out while on the plus site. So yes, in this case, it is about "who is more lucky ". Paramount in gambling: play for fun, set yourself a limit, stick with it. Remember, you may not meet a dealer with less luck than you 🤷♂️ Different opinion? Feel free to challenge in comments. Next one, Black Jack ♥️♣️♦️♠️ ...stay tuned... #luck #lucky #roulette

Dave & Busters is evolving its business to include wagers on its arcade games. Of course, this evolution involves new technology and licensing, among other aspects of IP. Is your business evolving? I can help with that.

A deep dive video exposes how exactly the roulette mini-game in Super Mario Bros. 3 was rigged against players just trying to win helpful items. My latest for GameRant: https://lnkd.in/eUQrqFtz

Do not pass GO until your players try the newest addition to the MONOPOLY brand! Crack the code to Mr. MONOPOLY’s secret vault and win big! Exclusively from SCIENTIFIC GAMES. Contact your SG sales rep to learn more about retail and digital games and promotions. #lottery #licensedbrands #licensedproperties #instantgames #scratchgames #scratchers #scratchoffs #iLottery #digitalgames #FastPlay #eInstants

Want to learn more about the mechanism behind abusing your games? We've seen countless cases of roulette wheel prediction, so here it goes. It's important to understand that the technique applied to predict the winning segment in roulette is complex: → there are two variables that go in opposite directions → and seconds to place the bets This method requires specific tools that measure the speed of the ball and rotor. These tools allow players to predict the segment of where the ball is going to be dropping. Now just think how easier it is to predict OR how greater the risks are on live dealer game show wheels where players have just one variable – the wheel. Okay, you know some basics. Should we dive deeper and give more insights?

"Double the fun, double the thrill! Introducing our combo deal: Now enjoy access to 10+ games and bounce all with just one wristband! Get ready to experience the ultimate adventure with non-stop excitement and endless entertainment. Don't miss out on this exclusive offer! Grab your wristband today and let the fun begin! #ComboDeal #UltimateAdventure #OneWristbandAllThrills"