Chuck Acker’s Post

🌟 The 5 Steps of Winning the Digital Shelf! 🌟 Mastering the art of the digital shelf puts you ahead of your competitors, right into the face of your customer. Here are the 5 steps to win: 1️⃣ Strategic alignment 2️⃣ Enablement 3️⃣ Content 4️⃣ Retail Media 5️⃣ Innovation ∞ This sequence doesn't have a start or an end, but actually has to be a continuous cycle. #DigitalCommerce #DigitalShelf #PXM #Content #RetailMedia #Innovation #DigitalStrategy

Did you know that nearly three-quarters of consumers lose trust in brands with inconsistent content? Building a reliable and loyal customer base starts with unwavering consistency. Let’s help you create a brand that stands the test of time. Follow us for more insights and tips on building a trustworthy brand! #brandconsistency #buildtrust #followus #beyondhorizonsstudios #consistency #brandbuilding #digitalmedia #digitalmediaagency

From Zero to Hero: The Rise of Online Brands Discover how top parcel brands transformed from nothing to online powerhouses by sharing what they know. We explore the journey of building an engaged community, iterating content, and achieving undeniable success while staying true to themselves. Witness the inspiring come-up! #OnlineSuccess #BrandTransformation #EngagedCommunity #ContentCreation #ZeroToHero #BusinessGrowth #DigitalMarketing #EntrepreneurJourney #ContentStrategy #Inspiration

𝐓𝐡𝐞 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐨𝐟 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐢𝐧 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 Authentic storytelling is the cornerstone of ethical marketing in e-commerce. Join me as Justus Murimi discusses how genuine narratives can build trust and drive sales without compromising integrity. 🍍Let's spark a conversation on the power of storytelling in business. #Ecommerce #AuthenticStorytelling #BusinessIntegrity #DrTravisZigler

This morning, I led a content strategy planning session inside the Content Club. I opened this session up to a few guests. If you missed out and would like the replay, you can grab it here: https://lnkd.in/g97Y7GWJ Here's the process we walked through: 1. Set goals around how you want your business to look and feel so you can fit the right content strategy around your personal and professional lives. 2. Backwards map the approach to ensure you're laying a longer runway (SO needed by today's modern customer) and building relationships rather than treating customers like cogs in a system. 3. Set up systems to make the process feel simple, predictable, and streamlined. Get a notebook, your favorite beverage, a calendar, and some colored pens and sticky notes, then squirrel a productive hour to map out your content strategy.

✨ Did you know that online reviews are your secret weapon for skyrocketing growth? ✨ From driving click-through rates to increasing traffic and sales, reviews shape first impressions and guide consumer decisions. 🌟 As a content creator, you need to leveraging the power of real customer feedback to build trust, boost engagement, and position brands as go-to choices! It’s all about crafting stories that amplify those 5-star moments and turn them into actionable results. ❓ Curious? https://lnkd.in/gQY5EmRH #DigitalMarketing #ContentCreation #BrandStrategy

Struggling to catch your customers' attention and convert them into paying customers? Here are 4 super simple content tips that will help you captivate your audience and keep them hooked! By diversifying your content, you'll be able to cater to different customer preferences, ensuring that you connect with a wider audience. So, are you ready to level up your content game and elevate your e-commerce brand? Swipe now, and let's make it happen!

Ready to make your brand a favorite among Gen Z and Gen Alpha? We've created a toolkit for you, jam-packed with 14 resources! This is the perfect toolkit for marketing teams aiming to hook Gen Z and Gen Alpha. In this toolkit, you'll discover: ✨ Data-Driven Insights ✨ Innovative Content Ideas ✨ Personalization Techniques ✨ And MORE! ✨ Grab it now, and build lasting loyalty among these key generations ⬇️ https://bit.ly/3zAwDPi

We’re thrilled to introduce not one, not two, but THREE game-changing enhancements designed to elevate your marketing strategies. 🎉 Be the hero for your teams! Register now to secure your spot and be part of Airship's 2024 Spring Product Launch Webinar. Let’s innovate together! 🚀 #ProductLaunch #WebinarSignUp

Another day, another guide! 💫 If you want to create personalized experiences at scale (looking at you, fellow marketers 👀), this is your next read. Get insights from our amazing roster of subject matter experts who kindly shared their advice: Ted Sfikas (Amplitude), Heather Roth (Slalom), Lars Österberg (HubSpot), and Sam Miller (Braze). Check it out!