Get ready to uncover the deliciously surprising world of beverage crossover at CiderCon® 2024! Join Christian Miller of Full Glass Research as he presents findings from the WINE MARKET COUNCIL's latest research on consumer preferences across different beverage categories. In this session, you'll discover who's sipping what and when, and get a sneak peek into the growing trend of cider adoption. #cidercon #cidercon2024 #pickcider #cidertrends #ciderdata #cider #hardcider #craftcider