CIL Management Consultants’ Post

Sport is entering a new era where innovative commercial strategies can yield significant rewards. As digital engagement increases, fresh opportunities are arising for sports organisations, particularly those at the lower tiers. Adopting the right commercial strategies can help those organisations unlock growth and increase revenues in three key areas: 🔊Media New digital platforms is fueling demand for new types of media content, while advancements in broadcast technology are making production cheaper and more accessible. 🏅Matchday & merchandising Matchday and merchandising are the most directly controllable income streams for organisations. Leveraging data-driven marketing to target and tailor messages to specific fan segments can drive substantial growth in these revenues. 💰Sponsorship Sponsorship is as a dominant force in revenue generation and brands increasingly see the value of sports marketing. The deep emotional connection fans have with their teams presents significant opportunities for brand amplification, especially when combined with strategic targeting. In this insight piece from CIL’s Media practice, we examine how technology is creating opportunities for lower tier sports and how the implications of these new models on commercial strategies. #CILInsights #Media #Sports #Marketing #DigitalEngagement

🌟 Understanding the value of your digital assets and effectively communicating that to potential #sponsors and commercial partners needs to be the most critical focus point for sports looking to grow its commercial portfolio today. 🌟 With content creation and social media at the forefront of all sports properties globally, unlocking legitimate commercial opportunities through these channels is the most effective way to drive direct returns from our efforts to build a digital audience and fanbase. Clear communication of this value is essential, as many brands are still developing their methods for measuring the impact of these initiatives beyond traditional marketing and sponsorship investments. Let's work together to showcase the incredible value of our digital assets and drive the sports industry forward! 💪🚀 #SportsBusiness #ContentCreation #SocialMedia #SportsMarketing

Boost Your Reach Through Sports Stars and Clubs! 🚀🏅 In the world of sports, visibility is everything. We understand that every sports brand has unique goals and challenges. That's why we work closely with the organization to develop a personalized marketing strategy that aligns with the specific needs and one's audiences. Our data-driven approach ensures that the sports marketing campaigns deliver measurable results. From event sponsorships to data insight, we provide tailored solutions to help you achieve your objectives. 🎯 Ready to level up? Let’s work together to unlock new opportunities and help your sports brand shine on the global stage! 🌍 #SportsAdvertising #BrandVisibility #FanEngagement #Sports

One Ad Board, Multiple Revenue Streams: The Magic Behind the Overlay Imagine a stadium buzzing with energy, fans cheering, and the action unfolding on the field. Traditionally, the sidelines and perimeter have been prime real estate for advertisers, displaying their messages to the captivated audience. But what if one physical ad board could cater to multiple audiences simultaneously? This is the magic behind virtual advertising technology. The Overlay Advantage: Virtual advertising utilizes software and cameras to create a digital overlay on these physical boards. This allows broadcasters to display different advertisements on the screen, depending on the region or channel the broadcast is being aired on. So, while a spectator in India sees an ad for a local sports apparel brand, a fan in France might be viewing an entirely different commercial targeted to their market. Benefits for All: 🎥 Broadcasters: Tailoring ad placements to specific audiences through virtual advertising allows broadcasters to potentially generate more revenue from targeted advertising deals. 🏟 Stadiums: This technology offers stadiums the flexibility to secure sponsorships from a wider range of companies, reaching new markets and maximizing advertising income. 👨👩👧👦 Viewers: Ideally, virtual advertising seamlessly blends into the broadcast, delivering a more aesthetically pleasing viewing experience without distracting pop-up ads. Beyond Borders: Virtual advertising transcends geographical limitations. A stadium in Europe might have physical boards displaying local brands, but viewers in Asia watching the same game on TV could see advertisements from companies relevant to their region. This allows companies to target specific markets without needing a physical presence in the stadium itself. Not Without Its Considerations: While virtual advertising offers advantages, it's not without its considerations: ❗ Ethical Concerns: Some argue that altering the actual stadium environment for TV viewers can be perceived as deceptive. ❗❗ Potential for Glitches: Technical glitches or disruptions can cause the virtual overlay to malfunction, creating an unpleasant viewing experience. The Future is Bright: Despite these considerations, virtual advertising is a rapidly evolving technology with the potential to revolutionize the way stadiums and broadcasters generate revenue. As the technology matures and regulations are established, we can expect to see even more sophisticated applications of virtual advertising in the future. Want to learn more about Sports Marketing & Sponsorship? Check out www.sportalpro.com Now #FanEngagement #Technology #Advertisement #Sportsmarketing #SPORTAL

💡 Why is sports marketing a game-changer for businesses?  In the competitive world of marketing, finding unique ways to connect with your audience is key. Sports marketing emerges as a powerful strategy, offering brands a platform to engage with consumers on an emotional and global scale. Here’s why integrating sports into your marketing mix can be a game-changer: 1. Global Reach: Sports transcend cultural and geographic barriers, offering brands a worldwide audience. 2. Emotional Connection: The passion for sports can be leveraged to foster a deep, emotional bond with your brand. 3. Brand Loyalty and Visibility: Associating with sports can enhance brand loyalty and ensure your brand is seen on an international stage. From strategic sponsorships to engaging content that captures the spirit of the game, sports marketing offers diverse avenues to elevate brand presence and connect with consumers in meaningful ways. #SportsMarketing #BusinessStrategy #VantageVision

Harnessing the Power of Sports for Impactful Advertising Sports hold a powerful place in the global landscape, captivating audiences from every corner of the world. With their growing international appeal, sports events have become prime opportunities for impactful advertising. Thanks to digital content, fans can follow the action live from anywhere, making these moments even more valuable for brands. As the array of sports continues to expand, certain events stand out not just for their history or excitement, but also for their unparalleled advertising potential. These high-profile events draw millions and sometimes billions of viewers, creating a massive platform for brands to engage with a global audience. For example, the FIFA World Cup 2022 drew over 3.5 billion viewers, and the Tokyo 2020 Olympics were watched by more than 3 billion people. Such events represent a goldmine for advertisers looking to reach a vast and diverse audience. The Olympic Games bring together top athletes from around the world, while the FIFA World Cup Final, held every four years, creates immense global buzz. The Super Bowl, known for its unique spectacle, attracts even those unfamiliar with American football, and the Tour de France combines elite cycling with stunning landscapes, captivating viewers everywhere. At Newcom Horizons, we harness the power of these remarkable sports events to connect brands with an engaged global audience. By leveraging these high-impact moments, we help advertisers make a significant mark and reach their target consumers. Join us in seizing these exciting opportunities and making your brand part of the global sports conversation! 🌍 #SportsMarketing #GlobalEvents #NewcomHorizons

⏩ 📖 Speed Read: Not all fans are created equal. Our Decoding 360 research, in partnership with dentsu Sports Analytics, highlights the need to look beyond fan interest or avidity and consider Fan Receptivity when evaluating sponsorship potential. Covering 11 markets, including Australia and New Zealand, this research offers a global view on fan connections with sports & entertainment and their sponsors. Receptive fans are more likely to notice, feel positive about, and purchase from sponsors, driving better results for brands and new opportunities for properties. Join leading sports properties and brands using Decoding 360 to optimise sponsorship decisions. #Decoding360

The latest release of Decoding 360, the fan receptivity & profiling platform we've built at dentsu Sports Analytics with MKTG, is now live. New features, fresh data across 11 global markets, and unique insights into how fans connect with brands through sport & entertainment. We've built Decoding 360 to be different from other fan research in the market. As an industry, we need to move beyond just using passion as the primary attribute for sponsorship strategy for brands. At its core, Decoding 360 is about the intersection between fan passion and the commercial objectives of sponsors. As we keep saying, not all fans are created equal, and knowing how different fans interact with sponsorship and advertising in the sports & entertainment context - whether it's at the stadium, at home watching on TV, or on digital and social channels - is critical to achieving bottom-line business impact from sponsorship activity. We fused this insight around Fan Receptivity to the rich consumer and media data of dentsu, making Decoding 360 a uniquely powerful tool for understanding fans, targeting specific audiences, and optimising sponsorship.

🏉 Key takeaways from our lead feature in MEDIA this week! Sport’s big media opportunity: 💥 Big hits: Sporting events bring in huge audiences, giving brands prime opportunities to score.  🔥 Fired up: Emotional connection is the key — brands need to resonate to win.  ⏱️ Live play: No timeouts here — live sport keeps brands in front, with guaranteed visibility.  📱 New playbook: Fans are tuning in on streaming platforms and social media instead of traditional TV.  🛡️ Defend the brand: Authenticity is key — avoid clichés and keep your brand in the game.  🏆 Winning strategy: The broadcast field is evolving — streaming platforms are battling it out for top spot. DStv Media Sales, Carat South Africa, Nielsen Sport, Levergy, EssenceMediacom South Africa, Tumelo Selikane, Graham Deneys, Glen Attwell, Struan Campbell

dentsu Announces Dentsu Sports International in MENA. DSI MENA will comprise of Dentsu Sports International Commercial, MKTG Sports + Entertainment, and Dentsu Sports Analytics as its core businesses. Tarek Daouk | Charlie Wylie | Olaf Borutz | Echo Li read more: https://lnkd.in/dQyWxHg8 #DentsuSportsInternational #DSI #MENA #SportsMarketing #Analytics #MarketingCommunications #SportsIndustry #adtechtoday