Before we go, we have we have to talk about one of your business ventures here. You have a a a new tequila company called Syncora Singora. We were excited and this is this is a part you're in partnership with Michael Jordan. Have it yes is right there bottle is stunning. You would you care to join me? I mean, I'm not going to say no to tequila. I don't know what this kind of party. You know, I don't know if you like that right there. Ohh. Wow. What's bad? What else is? Wait a second. How does one how does one get their own liquor? I don't understand how this is about Michael Jordan. He reached out and he was like, you know, like he does. And exactly. And I was like, Michael, I'm ready for you to reach out anytime. Yeah, yeah. I mean, I I would love to do this, but no, I actually love the product and I tasted it first and I'm a I love tequila in general. And so. But I always am like, I always thought. Killer was for throwing it back. You know, I didn't know you could sip on it and this is like you can totally sip on this and you can totally like enjoy this and you know I absolutely love it. Sorry guys, I never drank 1 to you. Cheers. Cheers. There you go. As Jordan, you're you're one of the greatest of all time. He's one of the greatest of all time. Has he given you a GOAT advice? He has been very supportive and very awesome, as he has, as he always isn't it delicious. Ohh. I like, I usually like. I'm gonna keep drinking when the camera turns off. I know you, you and me both. No, but he's been very supportive. And so to be a part of such an iconic person, I, I still wanna be like Mike. I think everyone out there kind of wants to be like Mike. And that was me. So. To be one of the investors and you know, on this team with with what we're doing and we're growing something very authentic and slow. We're not. We just wanna build a really great tequila that people genuinely love and can genuinely drink and learn that you can sip tequila and not shoot them back. What I do still like to shoot, but I do like to sip this one. But it's just been so fun just to actually work with him on a team. I have to tell you the story when I beat him. But yeah, not in basket. He doesn't like to be. Well, I did. So thank you for being here. Cheers.
Founder Time Consulting Group: Manufacturing Solutions, World Class Manufacturing, Process Reengineering, Process Mining, Lean Process Assessment, Task Automation, AI discovery and implementation.
THE ASK: Get people to buy real Kraft Singles over the generic, off-brand stuff.
THE ANSWER: Tell the truth – that generic American Cheese is *almost* the same as Kraft Singles. But when it matters most, almost doesn't cut it.
This flexible campaign formula allows for lots of great storytelling.
...Grape juice is almost red wine (tell that to a Sommelier)
...A wolf is almost a dog (though your landlord may disagree)
...A treehouse is almost a house (and squirrels make great roommates)
...Mini Golf is almost Golf (put down the nine iron, Chad)
...A hostel is almost a hotel (top bunk or bottom?)
The list goes on and on.
We started with 3 simple :15s (including this one below) but the possibilities are endless.
Eternal S/O to my wonderful, brilliant, hilarious friend and fearless creative leader Emma Arnold for this delicious brief.
And to the impossibly kind and gifted Jamie Mageau who was the art to my copy on this fun project.
To the countless other whip-smart partners – far too many to name, unfortunately – that helped this campaign see the light of day...THANK YOU.
#clientwork#copywriting#campaign#creativity#freelance
✨🟨 NEW WORK 🟨 ✨ Other American cheese is almost as melty and delicious as Kraft Singles, but our new slate of spots show how “almost” can be pretty far from “same.” When you want the perfect melt, there’s no sub for Kraft Singles.
Thanks "Last Week Tonight Show" for showing putting Tony's Chocolonely as an example. It is a chocolate company the pays twice price for beans. See the video for the full explanation (23 minutes).
Their goal: to make *all* chocolate slave-free, and not to dominate the market. I love their greater-than-themselves mission, and I hope they succeed.
What was not mentioned, is that companies like Lidl now follow Tony with slave-free chocolate. Ben&Jerry's work together with Tony. Simply because it's the right thing to do, and aligns with the moral-focused companies like Lidl and Ben&Jerry's.
The chocolate bars are not only sold in Europe. Just saw Tony's chocolate is also sold in the USA at Wholefoods, CVS, Sprouts and many more. And also Japan.
The chocolate bar is now unequally breakable only (because the world is unfair), but I'm looking forward to getting the square blocks again when they have succeeded.
https://lnkd.in/eBAVE79r
Anna Axster and Wendelin von Schroder - cousins and veterans of the entertainment industry - have started a whiskey. Just a few weeks ago, that whiskey brand launched as Lodestar Whiskey, a blend of high-rye bourbon and American single malt whiskies aiming for a Southern California vibe.
This whiskey - and the women behind it - are worth a look. It's a whiskey aimed at multiple audiences with multiple purposes. It can stand up on its own, to a cube, and in a cocktail (and not in that "this is a great cocktail whiskey" kind of way). It's outright pro-women-leaders with an allusion to feminism on the label, but the whiskey is still the star.
I was a little skeptical at first - new people getting into the whiskey business with no background other than as consumers, a lower proof, and family connection? We've seen this go sideways many times. On this one, though, call me convinced.
Anna and I talk getting into the business, finding the right blend, connecting with all the audiences they want to, and owning your backyard in a trendy, millennial-centric way.
Thanks everyone for listening, and thank you to Anna for entering the Whiskey Ring!
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Before we jump into the interview just a few quick notes:
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The first three WRP barrel picks are in! The Jack Daniel's Barrel Proof Ryes are SOLD OUT, and the Barrell Rye Finished in Armagnac Casks is now live!
Patreon members get an exclusive discount for the Jack Daniel's barrels and free shipping for the Barrell pick - now's the time to up that subscription or join the Patreon if you haven't already!
Our Spirits of French Lick barrel pick is done! I won't spoil the surprise, only saying it is one of only 9 or 10 barrels ever made of this whiskey (and ours will be the first to come out!)
$25 members get the chance to join me on picks: one of your fellow Patreon members joined me in Lynchburg, one was on the Spirits of French Lick team, and I'll be picking one or more for the KO pick once samples come in!
There are now two more spots open in the Barrel Club and 10 spots open at the $15 level for those who want to experience more of the whiskies I get to try every month (or every other month).
Join the Patreon now for early access to the barrels!
If you haven’t joined the Patreon community yet, please consider doing so! Only 2 Spots Remain in the Barrel Club.
The $5 tier has access to the Patreon-only segment called “Under the Influencer”, where some of your favorite YouTubers/Instagrammers/Podcasters and more join me to talk whiskey, life, and influencing. This tier will also have priority access to upcoming barrel picks and shortly will have access to ad-free episodes.
The $15 tier takes second access to the $25 tier with 10 spots divided into two: 5 for people who want to receive samples every other month, and 5 for people wh
Brand Marketing Professional driving Strategic Growth & Team Development | Senior Marketing Strategist | 20 years FMCG experience | Adapting global marketing strategies & communication to meet emerging market needs.
Strong human emotion + Excellent use of disticinctive brand assets + CEP’s + diversity of all types + transferable idea for most markets in context of a global brand. The idea transforms all media channels too.
The creative team ( and hopefully because of a excellent client brief) ticks many boxes in my view.
…But is doesn’t feel like a “tick box”creative that tries to do everything and ends up being “creative scrambled egg”like so many often do when a brief has to many objectives.
It’s also a “ risky” idea, but it works because it’s authentic and consumers would agree with a core message. The negativity of the idea works because the brand is celebrated or part of that human truth.
I think this is my favourite brand campaign this year.
I don’t know anyone on either client or agency side- I just love it!
It's the season of love 😍 - let's talk about ruby! ⬇️
While ruby chocolate may not yet rival the fame of its milk, dark, or white counterparts, it's undeniably winning over the palates of numerous chocolate enthusiasts.
👉Check out this comprehensive guide, including valuable tips if you want to get hands-on with ruby chocolate in the kitchen this Valentine’s Day.
Happy (almost) Valentine's Day! 💕
#RubyChocolate#Rubylicious#BarryCallebaut
C-Level Brand Strategy | Social Impact | Go-to-Market
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