Cineverse’s Post

This is how we do things at Vaynermedia. Signals are huge for us. It could be cultural signals, platform signals or even something our clients posted that could be used as a signal. Showed this piece of work in some talks I gave in Asia , fresh off the press. Even all the way n Asia, creatives and marketeers loved this series. Super proud of the Vaynermedia EMEA team to create this social series. Meet Asda’s nanfluencers. They’ll tell it as it is. #contentmarketing #series #socialmedia

Our CEO, Nathaniel Deshpande, has just published a guest blog on SDVI Corporation's platform about conforming automatic closed caption conform. In this insightful piece, Nathaniel explores how automation is revolutionizing the closed captioning process, making it faster, more accurate, and scalable across multiple platforms. 🔑 Key highlights: - The challenges of meeting diverse captioning requirements - How automation streamlines the conform process - Real-world impact: Our solution is currently helping customers deliver thousands of closed caption files daily to major platforms like Amazon, iTunes, and more! Read the full blog to learn how we're making content more accessible and distribution more efficient in today's multi-platform media landscape. https://lnkd.in/g77RFrEX #ClosedCaptioning #MediaTechnology #Accessibility #ContentDistribution

Happy Friday everybody! ☀ In this week's Weekend Waves edition, you'll find: 🌟 VidCon – Why it felt different this year 💰 Digital Distribution & Monetisation Tips from industry experts Thom Gulseven & Gerrit Kemming 🎥 New Transmedia Series by Bernie Su (more on this soon!) Plus, the latest news including Khaby Lame's Tubi series ‘Coming to America’. #CreatorEconomy #GenZ #Transmedia #FastChannels

Yesterday, I read Scott Galloway’s latest piece on the constant “battle for attention” in the Entertainment industry, and the continuous shift from large to small screen consumption habits. MrBeast’s numbers and approach deserve to be acknowledged, and this graph comparing his streaming numbers with Netflix’s new shows really helps. Other interesting insights come from Lex Fridman’s interview with Jimmy: 2 points worth mentioning. 1) Working as a startup, testing and investing in different formats and business assets to upscale productions, is crucial in the long run - as highlighted in our 2021 paper on how “Entertainment is eating the world” (still relevant - link in the comment for those who want to recover it, together with other source mentioned); 2) The gap in production efforts and results driven between independent and major-led projects is rapidly shrinking, with the former far from being recognized adequately among professionals. Keeping an open eye on this topic can bring many benefits, not only for creatives looking for new opportunities besides AAA productions, but also for business and marketing agents looking for new strategies to grow their business, either through the direct support of Creators or the early discovery and exploit of hard-to-reverse consumption habits and influence-power changes.

Why Use WiO’s Advanced Shoppable TV Solution for Real-Time Engagement and Attribution? In today’s rapidly changing marketing landscape, the integration of digital and physical channels is essential. QR codes act as powerful connectors, linking consumers directly to brands. #engagementandattribution #QRCodes #shoppabletv #televisionadvertising https://lnkd.in/eUZeHA6t

Our 'HumanSight' fuels the ability to "follow the consumer" with integrity and impact. The two approaches are complementary - "HumanSight" illuminates the deep consumer understanding required to execute on the concept of "following the consumer" in an ever-changing marketplace. They enable brands to build trust, loyalty, and long-term relationships with their customers - leading to enduring business growth.

Our new "Product Placement Plotted 2024: The Standard vs. Standout Formula" report in partnership with YouGov is reshaping how we understand and utilize product placement. 🎬📊 This year's study highlights the nuanced battle between standout and standard product placements and their roles in effective marketing strategies. As streaming continues to dominate, the insights offered are more relevant than ever. Dive into the full report for an expert analysis on maximizing product placement effectiveness. https://lnkd.in/gHg3EgiE

[Meet the Analyst Webinar] Advertising Trends to Watch for 2024. Insider Intelligence vice president of content Paul Verna reveals the seven can’t-miss advertising trends for 2024 and shares predictions on what’s next for hot topics like the cookieless reality (it’s time!), generative AI, streaming media and cable bundles, walled gardens, and more. He's joined by Brian Mandelbaum, CEO and co-founder of Attain. See our other popular webinars: https://lnkd.in/d5RiYZ6. Made possible by Attain.

I'm happy to share with you a collaborative article published in TVBEurope, exploring the dynamic future of the media industry in 2024. In this piece, we delve into the anticipated technological advancements and industry shifts. It's an insightful look into what the future holds, informed by various experts, including myself. If you're curious about my perspective and insights from other experts on these exciting developments, you can read it in the link below 👇 #MediaTrends2024 #FutureOfMedia #AIInMedia #BroadcastingEvolution

🌟 Exciting news for the TV industry! Shoppable TV has officially arrived, and Edge Video AI is leading the charge. Our AI-driven platform is set to revolutionize video content by integrating seamless shopping experiences, offering a significant new revenue stream for channel owners. 📈 Why This Matters: - Market Leadership: Endorsed by major content companies as the top solution. - Monetization Potential: Transform content into a robust income source through shopping transactions. - Growth & Scalability: Easy onboarding and integration for new content partners. Read more here: https://lnkd.in/eZT_HTRr In a time when subscription models are facing challenges, this innovation provides a powerful way to drive revenue and engage audiences. Join us as we redefine the future of video streaming with Edge Video AI—where innovation and monetization converge. Let’s shape the future together! #ShoppableTV #VideoInnovation #EdgeVideoAI #TVIndustry #Monetization