Cint’s Post

Our latest blog comes equipped with all of the KPIs you need to be monitoring in 2024. Check out the link below to learn more: https://lnkd.in/eP53Ut_3

Effective audience segmentation ensures that your street pole advertisements are seen by the right people at the right time, thereby increasing their impact. However, the effectiveness of this approach is heavily reliant on one critical factor: understanding your target audience. In a landscape marked by fierce competition and limited resources, audience segmentation becomes critical. It is not enough to simply broadcast your message. It must be strategically placed where it will be most effective. Dig deeper with Adreach Group to improve targeting strategies so that every ad counts. #StreetPoleAdvertising #AudienceSegmentation #TargetedMarketing #LocalAdvertising

Does advertising work? In two recent studies, I observed a similar pattern.  One study was for a service-based industry and one was for a product-based industry. In both cases, we asked respondents which provider/product they use.  We also gave them a list of competitors and asked them to tell us if they knew about these competitors and how. We were able to see that the companies who are consistently advertising were recognized for their efforts. That’s great, right? However, even though the respondents were seeing the ads, they were not choosing the brand for their service or product. What do you make of that? ----- I’m Dina Goldman, CEO of Mispar A Market Research Firm that helps decision-makers KNOW. On LinkedIn, I share insights, research tips, and the occasional mind-blowing piece of data on the Orthodox Jewish Community. Now You Know. 😉 #consumerdata #jewisheconomy #marketresearch

Some valuable insights here: https://lnkd.in/eAHitvH5

I cut my quarterly reporting time in half last week. (thanks Factors.ai) Anyone who runs ads knows that even with UTMs, offline conversions, and 'how did you hear about us' fields, there are always some lead source blind spots. (Hint: Direct Traffic, Branded SEM, and Branded Organic are not real sources of how someone found you) We started using Factors 6 months ago, and now I can understand and prove where a large portion of blind spot deals were sourced. Check out the full case study below! P.S. join me and Priyanka Panigrahi tomorrow, 10am ET, for a LinkedIn Live on how to succeed as a one-person marketing team. 

You can increase your response rate by 30% using this approach. If you are pitching to brands, dig into what their top competitors are doing and craft an email around it. Because everyone knows or likes to know what the competitors are doing. For example: Hi [Name], I noticed that [Competitor 1] and [Competitor 2] are doing [Abc] and are achieving [XYZ] results. Would it be worth a chat to discuss how we can help you achieve similar results? If you have similar casestudies that will be a plus. This approach looks specific, well-researched, and has a higher chance of conversion. You can use tools like Clay to do this at scale.

So this happened yesterday... 👇 We had so much "fun" trying to decipher the recent changes to LI's algorithm and preview images/links, videos, and games... We pondered - are they driven by a desire to increase ad revenue? Perhaps they're having an identity crisis? Or could this be a reaction to the many so-called "gurus" who game the system and rip people off (selling courses or services to help others game the system)? Hello engagement pods and AI bots. 👋 👀 I have clipped so much gold from our 40-minute session that I struggled to choose what to share, but let's start with the algo craziness! The Li Live feed was down (ironic, no?), so this happened on YouTube; you'll find the link in the comments - of course! Thanks to all of you who watched and joined the conversation live. Seriously - I hope you'll love this as much as we did doing it - let's do it again soon Dahlia El Gazzar and Rachel Stephan, DES, EWD ❄️. As well as the changes on this platform and its impact on marketers, we talked about: - Taking a holistic view of your marketing channels and what works. - Not relying on last-click attribution to give you an accurate picture of an attendee's discovery journey. - Persevering with social media and how to focus your content. - The effectiveness of DMs vs social media channels (for W.O.M); the difference between small groups of trusted contacts/friends vs social network connections. - why "reach" is a b******t metric. - how to spot and uncover overinflated promises - we call time on that b******t too. - the importance of transparency, authenticity and trust and SO much more! Enjoy! #eventprofs #B2Bmarketing #eventmarketing #exhibitions #events PS IMEX and Kathryn Frankson were your ears burning yesterday?

Got a value problem? Only 13% of associations surveyed by Marketing General say they’ve nailed their value proposition. Crafting and communicating a killer value proposition is your ticket to captivating members and prospects. Here’s how we do it: 1. Advantage Statement Lay out the benefits. Be specific. Got hard data—like improved sales, cost savings, or client gains from attending? Use it. It makes your value proposition bulletproof. 2. Substance Claim Spell out what you offer, who benefits, and why it matters. This drives home your relevance to the right audience while filtering out mismatches. 3. Hero Image Visuals trump text in our brains. Create compelling visuals of your advantage statement to grab eyeballs and spur action. Step up and make your value shine. It’s time for associations to stand out, not blend in.

Turn Your Website Into a Mingling Master with identified's 14-day free trial! Every click? That's just someone eager to chat, and your site's about to become the ultimate conversationalist. Think of it as turning those digital tumbleweeds into a buzzing social gala, where every scroll is a handshake and every visit a potential deal-sealer. With identified, it's not just about getting clicks—it's about getting clinks, as in glasses. So, let's make your website the place where everyone knows your name (and by name, we mean brand). Tap the link, and let's start schmoozing! https://lnkd.in/eG43ypD6 #boostingdigitalfootprint #engagingmeaningfully #reimagininguserexperience #convertingdialogues #generatingqualifiedleads #creatingdynamicforums #exchanginginnovations #facilitatingconversions #engagingdigitallywithstrategy #liftingonlinesuccess #journeytooptimizeconversion #improvingcustomerengagement #optimizingengagement #excellinginleadgeneration #improvingconversionrates