CIO Partners, Inc.’s Post

MARLBOROUGH, Mass., July 26, 2024 (Newswire.com) - Skyscape announces that the Buzz app has been recognized as a Summer 2024 Leader in Customer Satisfaction for Clinical Communication and Collaboration by G2, a trusted marketplace for peer-reviewed software applications. G2 reported that customers recognized Buzz for its innovation, clinical communication performance, HIPAA-compliant messaging, ease of use, telehealth capabilities, and high level of support.   Skyscape developed Buzz, a HIPAA-secure, AI-powered application that combines the many communication tools used by care teams into one data-secure application (including phone, text, video, document signature, group collaboration, and fax). Buzz is designed to simplify communication for medical clinics, long-term care, home health care, hospice, behavioral health, and other post-acute care environments.  Buzz received accolades in multiple categories as part of the Summer 2024 G2 Grid Report, an analysis based on user product reviews. In the G2 report, Buzz achieved a Net Promoter Score (NPS) of 95 while receiving badges for Best Support, Easiest to Do Business With, and Momentum Leader.  “We are incredibly proud to receive recognition from G2 and those who use Buzz daily,” said Sandeep Shah, founder and CEO of Skyscape. “This reaffirms our commitment to our partners’ success and to intuitive innovation that empowers healthcare teams with the most efficient communication capabilities possible.”  Efficient communication among care providers impacts healthcare organization revenue and profitability after rising costs. In recent case studies, home healthcare agencies that adopted a HIPAA-secure communication application increased new patient volume by 33%, reduced hospital readmissions by 50%, and increased Medicare star ratings and insurance claim reimbursement.  “The growth and complexity of home health care exposes the need to prioritize communication productivity as a simple, cost-effective way to increase an agency’s income. This is critical as the industry pushes for improvement in home health care fee reimbursement,” states Devin Paullin, Chief Growth Officer of Skyscape.  Additionally, healthcare organizations are required to protect personal health information (PHI) from misuse and theft and maintain compliance with the Health Insurance Portability and Accountability Act (HIPAA). A recent home healthcare company data breach involving Massachusetts residents resulted in $425,000 in fines. The risk of violations, data theft, and fines and penalties can be reduced in some cases by using HIPAA-secure communication applications.  

Ambetter from WellCare of Kentucky, a product offered by a Centene Corporation (NYSE: CNC) company, which provides insurance to under-insured and uninsured populations through the State Based Exchange will offer residents a variety of affordable health insurance plans in Kentucky in plan year 2025. Open enrollment for the Health Insurance Marketplace for Kentucky runs from Nov. 1, 2024, through Jan. 15, 2025, for coverage starting Jan. 1, 2025. Enroll by Dec. 15, 2024, for coverage starting Jan. 1, 2025. "Whether it's people that don't have health insurance from their employer or it's people that no longer qualify for Medicaid, each year more individuals and families are choosing Ambetter from WellCare of Kentucky. With Ambetter, they know they'll have access to a wide range of affordable healthcare services," said Plan President and Chief Executive Officer of WellCare of Kentucky Corey Ewing. "We offer comprehensive healthcare coverage with essential health benefits that Kentuckians need to be healthy." #healthcare #healthequity #healthcoverage #centene Ambetter from WellCare of Kentucky Offers Affordable, Accessible Healthcare Coverage Statewide in 2025 (prnewswire.com)

One of the pressing challenges independent insurance agencies face is the lack of effective branding and differentiation in a crowded marketplace. In a world where customers have countless options at their fingertips, how do you stand out? Account-Based Marketing (ABM) can provide the clarity and focus needed to carve out your unique space. Here’s how ABM can elevate your brand: - Targeted Messaging: Craft specific messages that resonate with your ideal clients, addressing their unique needs and pain points. - Increased Engagement: By focusing on high-value accounts, you can create personalized experiences that captivate and convert. - Stronger Relationships: Build deeper connections by investing time in understanding key accounts, fostering trust and loyalty. - Measurable Impact: Track success with data-driven insights to refine your approach, ensuring you’re always aligned with your clients' evolving needs. At Versatile, utilizing ABM strategies transformed our ability to connect with our target audience, leading to meaningful discussions and partnerships. What steps are you taking to differentiate your agency in today’s market? Are you leveraging any specific strategies? Let’s share ideas in the comments! #Branding #InsuranceSales #AccountBasedMarketing #ClientEngagement #InsuranceIndustry

Health has emerged as a crucial topic on LinkedIn, with a 14% increase in health-related posts over the past six months, according to new research. This shift highlights a major opportunity for healthcare brands to connect with an audience that's actively seeking guidance and ready to make informed decisions. So, what can healthcare marketers do now to seize this opportunity and engage their audience meaningfully? To build lasting relationships with healthcare consumers, marketers must position their brands as trusted partners that address their most pressing concerns. The consumers of tomorrow will prioritize brands that align with their values and needs — something they've honed in their professional lives. Learn more in this LinkedIn blog: https://lnkd.in/g8Gk28xa I #HealthcareMarketing #B2BMarketing #FutureOfHealthcare #MarketingAgency

Did you know: -89% of consumers turn to Google to find a healthcare provider. -Most of these consumers are searching on a mobile device.   When they land on your site, consumers overwhelmingly want digital self-service to answer these questions:   -Does the provider accept my insurance? -Can I easily view physician, facility, staff reviews? -Is it easy to book an appointment? -What will a visit cost?   How frequently do you think about your potential patient’s journey in finding you?   And, is your site optimized to help them find what they’re looking for? #comprehensive health   #behavioral health #behavioral health marketing

HCPs and patients have come to expect a #DigitalExperiences that's personalized to their needs. To meet this challenge, #LifeSciences companies must elevate the experiences they provide. 📈 It all starts with figuring out how mature your programs are!

𝗧𝗵𝗲 𝗖𝗹𝗶𝗰𝗸𝗮𝗯𝗹𝗲 𝗖𝘂𝗿𝗲: 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗗𝗲𝘀𝗶𝗴𝗻 𝘁𝗵𝗮𝘁 𝗖𝗼𝗻𝘃𝗲𝗿𝘁𝘀 𝗳𝗼𝗿 𝗜𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 Tired of seeing tumbleweeds roll through your social media feeds? Healthcare marketing can be a tough pill to swallow, but what if your content was so irresistible it practically begged for clicks? That's exactly what we did for 𝙢𝙚𝙙𝙞𝙘𝙖𝙡 𝙞𝙣𝙩𝙚𝙧𝙣𝙖𝙩𝙞𝙤𝙣𝙖𝙡. Their old social media presence was like a doctor's waiting room: sterile, confusing, and frankly, a bit scary. We brought in the design cavalry, injecting their brand with a healthy dose of empathy, clarity, and (dare we say) fun! 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁? 𝗔 𝟮𝟱% 𝗯𝗼𝗼𝘀𝘁 𝗶𝗻 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝗮 𝟭𝟴% 𝗷𝘂𝗺𝗽 𝗶𝗻 𝗰𝗹𝗶𝗰𝗸-𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗿𝗮𝘁𝗲𝘀, and a newfound confidence in connecting with their audience on a human level. See how we transformed healthcare into a social media success story on Behance: https://lnkd.in/gTnFiCkA 𝗪𝗵𝗼 𝗲𝗹𝘀𝗲 𝗶𝘀 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗱𝗶𝘁𝗰𝗵 𝘁𝗵𝗲 𝗱𝗼𝗰𝘁𝗼𝗿'𝘀 𝘄𝗮𝗶𝘁𝗶𝗻𝗴 𝗿𝗼𝗼𝗺 𝘃𝗶𝗯𝗲𝘀 𝗮𝗻𝗱 𝘁𝘂𝗿𝗻 𝘁𝗵𝗲𝗶𝗿 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗶𝗻𝘁𝗼 𝗮 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗽𝗮𝘁𝗶𝗲𝗻𝘁 𝗺𝗮𝗴𝗻𝗲𝘁? 𝗗𝗿𝗼𝗽 𝗮 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 𝗯𝗲𝗹𝗼𝘄 𝗮𝗻𝗱 𝗹𝗲𝘁'𝘀 𝗰𝗵𝗮𝘁! #healthinsurance #socialmediapostdesign #AdsDesign #CreativeDesign

Get ahead this open enrollment season by buying health care leads that connect you directly with high-intent consumers. 📞 Save time, resources, and boost conversions by targeting the right audience with qualified inbound calls.   Learn how buying leads can make a big impact this season ➡️ https://lnkd.in/eNcfSb6g   #OpenEnrollment #HealthPlusLife #HealthCareLeads #LeadGeneration

Don't just replicate what your competitors are doing. Your audience is unique, just like your organization, brand, and offering. Here is why: I often talk to companies that want to make personalized videos to connect better with their audience (customers, members, patients, employees, etc.). Many are inspired by a competitor who is already using personalized videos. Don't take me wrong, we are here to help you all. But I want you to engage with your audience successfully and this requires 3 things you can oversee. These 3 things are unique to your team. For example, let's say your team is in charge of increasing renewals for an insurance company. And you see a competitor using personalized videos in the renewal process. Here is the thing... Maybe they use personalized videos because they have found that their insurance policies are complicated. This leads to customers asking many questions and raising objections right before the renewal week. Also, the company's data indicates that customers who are emotionally invested are more likely to renew their insurance policies earlier. But that's their audience, their offering, and their brand. What about yours? See my point? Instead, let's take a slower approach: 1) Always consider your audience's context. 2) Remember that they have goals (even "KPIs" and "metrics"). 3) Consider your organization's and team's goals in your strategies and initiatives. Use these principles when re-defining your audience engagement strategy this year, for instance when creating personalized videos to boost engagement. Want more tips like this? Follow me on LinkedIn: https://lnkd.in/dZvBJj9h #CX #customerengagement #innovation #personalization #personalizedmarketing #digitaltransformation #crm #cxm #marcomm #employeeengagement #employeeexperience #personalizedvideos

Pharma marketers understand that while the guidelines for consumer health advertising and standards for patient data protection focus on specific legal matters, they don’t encompass the broader aspects of patient care. Caring deeply for patients’ needs goes a long way — it’s good for business, ensures compliance with the law, and genuinely helps people. More importantly, this patient-centric approach leads to tangible improvements in patient outcomes, enhancing their quality of life and fostering trust and loyalty, which are invaluable to sustained business success. By focusing on customers' needs, companies can build stronger relationships with their audience, stand out from competitors, and make a meaningful difference in people’s lives. It’s not just about following rules. It’s about making a real impact. Explore how to do so in our latest blog post: https://lnkd.in/gc8sM9y3