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The fusion of traditional face-to-face interactions with cutting-edge technology has transformed trade shows into dynamic hubs of innovation and opportunity. This is the most comprehensive guide to effective trade show marketing strategies with the incorporations of digital tools and tactics.

REORGANIZING THE MARKETING ORGANIZATION OF A UK SERVICES COMPANY. https://lnkd.in/eHuZeXvm A UK-BASED SERVICES COMPANY ENGAGED WITH US TO EXPLORE THE STRATEGIC REORGANIZATION OF ITS MARKETING DEPARTMENT. THE OBJECTIVE WAS TO ENHANCE EFFICIENCY, IMPROVE MARKET REACH, AND DRIVE CUSTOMER ENGAGEMENT. THE REORGANIZATION PROCESS INVOLVED A THOROUGH ANALYSIS OF THE EXISTING STRUCTURE, IDENTIFICATION OF KEY CHALLENGES, AND IMPLEMENTATION OF A NEW MARKETING FRAMEWORK. CHALLENGES Siloed Teams: The marketing department was divided into several siloed teams, each focusing on different service lines without a unified strategy. Inefficient Resource Allocation: Resources were not optimally allocated, leading to overlapping responsibilities and missed opportunities. Inconsistent Branding: Inconsistent messaging across different channels diluted the brand's impact. Limited Digital Presence: The company had a weak digital footprint, impacting lead generation and customer engagement. Objectives Unify Marketing Efforts: Create a cohesive strategy that aligns with the company's overall business goals. Optimize Resource Utilization: Ensure effective allocation of human and financial resources. Strengthen Brand Consistency: Maintain a consistent brand voice across all marketing channels.

How do you get the rest of the company to embrace your brand? Make it as easy as possible for them! Give them pre-designed LinkedIn banners, automate email footers (there are tools for that, or, at the very least, give them a copy-and-paste template), set up a Slack channel to encourage interaction with posts, and make time to discuss the importance of brand integrity. As a #b2bmarketing pro, you know how critical a frictionless buyer journey is. Replicate it for your internal stakeholders. And take that old deck you see on a sales call as a sign to remind people about their updated templates and resources 😉 Check out the video Lisa Bennett's advice - it was one of our favorite clips of the Brandformance session! https://lnkd.in/gkebxUMs #digitalmarketing

Discover how to create a holistic brand strategy that avoids the pitfalls of silos and poor content while still driving revenue. https://lnkd.in/dp3-szZK #DigitalMarketing

Chief Marketing Officer Summit | London 2024 Get in a room with this exclusive network of C-suite marketing leaders to network with your peers, discuss common challenges, and absorb industry insights to pave the way for future innovation.

Reflecting on an Inspiring Experience at the CMO Alliance Summit 🌟 I am incredibly grateful for the opportunity to speak and attend the CMO Alliance Summit yesterday. Engaging with such a dynamic group of leaders and innovators in the marketing space was enlightening. I was given the opportunity to speak about what I am truly passionate about: building your legacy in a digital era through developing a successful personal brand. As we navigate a rapidly changing landscape, it’s crucial to not only adapt but to also envision the impact we want to leave behind. A few key takeaways from the session: Self-discovery: Learn to identify your unique strengths and values, enabling you to articulate your authentic self in professional contexts. Authenticity and integrity: Appreciate the necessity of staying true to your values to build trust and credibility in your professional journey. Success mindset: Embrace the importance of continuous learning and adaptability in maintaining a relevant and impactful personal brand. (You can watch the full session on the post video) Thank you to the CMO Alliance for organizing such a powerful summit and to all the speakers and attendees who made it memorable. Together, let’s continue to elevate our profession and inspire future generations of marketers! #CMOAlliance #DigitalEra #MarketingLeadership #LegacyBuilding #Gratitude

Looking to secure brand investment for your organisation? Transmission has you covered with the only PPT you need to show brand’s impact to the board below ⬇️

Many B2B marketers struggle to show brand's impact on the business. You don't have to be one of them - check out 'The ONLY PPT a CMO needs to secure brand budget' 👇 It's a tale as old as the 4Ps: B2B organisations have traditionally shied away from brand-building investment due to the difficulties in attributing ROI and business impact, contributing to its long-standing 'wooly' perception. Today, we've entered a chapter where many companies recognise that brand contributes to revenue growth - it just sits lower on the priority list. Now, imagine you had all the proofpoints, case studies, and expert insights to frame brand building through the lens of sustainable, long-term growth. Wouldn't that be great? It is, actually. It's why we created 'The ONLY PPT a CMO needs to secure brand budget', breaking down: 💡 Why B2B organisations need to invest in brand 💡 What impacts brand performance and business growth most 💡 How to ensure your brand performs to its maximum potential Check out the deck or lift the slides directly from the stripped-down version of our asset below here: https://lnkd.in/etZYEqVB #TransmissionB2B #B2BBrandBuilding #B2BBrand

🚀 Struggling to get boardroom buy-in for your brand? We’ve got the ultimate solution: The ONLY PPT a CMO needs to secure more brand budget 💰 🔍 Why Brand Matters in B2B: Marketing effectiveness experts Les Binet and Peter Field have championed the strategic approach to brand building for over a decade. Their research highlights the immense benefits of investing in brand, from ensuring your business is top-of-mind for buyers to enabling premium pricing for your solutions. 📈 The Challenge: Convincing the C-suite that brand is more than just pretty pictures and catchy taglines can be tough. But the long-term revenue growth and profitability benefits are undeniable. 📊 Our Solution: In ‘The ONLY PPT a CMO needs to secure more brand budget’, we’ve distilled insights and proof points from leading B2B marketing experts to help you make a compelling case for brand investment. This deck covers: 💡 Why B2B organisations need to invest in brand 💡 What impacts brand performance and business growth most 💡 How to ensure your brand performs to its maximum potential 👉 Check out the deck or lift the slides directly from our streamlined asset to secure the brand-building budget your business needs. Let’s make your brand the powerhouse it deserves to be! 👇 https://lnkd.in/etZYEqVB #B2BMarketing #BrandBuilding #CMO #MarketingStrategy #BusinessGrowth #BrandInvestment #MarketingEffectiveness

If you haven’t started planning for 2025, now’s the time! Explore our promotional calendar for eCommerce events throughout 2025, complete with expert tips on timing your campaigns for maximum impact. Let's make every campaign count!