Cision UK’s Post

📢 Want to grab the attention of journalists and consumers? A single press release won't cut it! Ditch the one-and-done approach and focus on maximizing engagement, sparking conversations, and building relationships. Download our guide and let's chat about the best ways to bring your news to life! 💥💼 #PRProTips #CommsStrategy https://brnw.ch/21wHmLF

#BacktotheBasics How a long-standing relationship with media helps you to mitigate a crisis? When a company regularly communicates with the media and its stakeholders, it becomes easier to control its story during a crisis. Journalists and the public are already familiar with the company’s values, practices, and mission. This pre-established foundation helps organizations navigate difficult situations with a degree of goodwill and understanding. PR is not just about reacting to bad press; it’s about building relationships, managing communication channels, and positioning a brand in a way that earns trust and credibility. #publicrelations, #pr

The shrinking of the already really small news windows has been a big discussion over the last several days. To get through to most top-tier media outlets right now, you need one helluva story backed up by incredible assets. Going with anything less right now could do more harm than good if you spray and pray or exasperate the wrong weary journalist. Listen to your PR folks. Now may be a good time to focus on industry thought leadership, industry pitching or other PR strategies you've wanted to try. We have goals to live up to so we're not out here saying "no" because we enjoy it. We're out her understanding the media landscape and counseling you on what is possible. #MediaRelations #StrategicCommunications

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If there’s one place where hard work doesn’t always pay off is PR 🥲 We’re third-party reliant and, as such, many factors influence how a particular story may perform. Wether an outlet picks up your story could depend on several factors: - There’s an event that your reporter is covering that week - There’s been a massive disruption in your industry that week that you could not have foreseen - The newsroom is overwhelmed with how many pitches they’ve received that week so they simply don't have capacity to cover you Maybe your story was great, and deserved coverage, but you simply got unlucky. How frustrating can that be! It has happened to me so many times 😪 The secret? Diversifying and being persistent Dust off, maybe give vent to the frustration with a colleague or your mom, and go again 💪 Don’t put all the eggs in the basket of one monthly release! Repurpose the story, leverage different angles of it, and regularly go to the media with different stories in different formats on a weekly basis. That way, the peformance of one story won’t determine wether you’re good at what you do or not The compound effect makes a difference! #prtips #publicrelations #PRprofessionals

Mastering the Media on the Go 💼 Had to film this reel between meetings to share some advice from a friend who’s in the thick of it as a PR manager. We were talking about how to really get into the news—perfect tips for anyone looking to make headlines! #MasteringMedia #PRTips #MakingHeadlines #MediaMoves

Want to get involved with industry conversations, but struggling to keep up with the ever-changing news agenda? The good news is you're not alone. Our latest blog looks at how PR can help your business get the timing right when responding to the news, how to spot the stories that matter to your audiences and, crucially, how to make sure your voice is heard. #PR #Communications #Agency

I’m not usually one to rely heavily on tools, but Qwoted has truly been a game-changer for me in connecting with journalists. So much so that I was recently honored as one of Qwoted's Top 100 in PR! 🎉 Such an honor. This recognition inspired me to produce an episode about how I’ve used Qwoted effectively. I’ll share my tips for crafting standout profiles, the template I follow when replying to journalist queries, and how I build strong relationships through the tool. Catch the full episode this Friday! 🔗 Links to all the places you can subscribe and follow along can be found in the comments section 👀 #publicrelations #digitalpr #pr #earnedmedia

In today's crowded media landscape, vying for attention is more challenging than ever. How can you effectively tell compelling stories through earned media amidst fewer journalists and increasing noise? Scratch Marketing + Media's PR team has the insights you need. As highlighted in a recent article by Ragan Communications and PR Daily, our SVP of PR Anya Nelson shares actionable strategies that cut through the clutter. While there's no magic trick, success requires hard work, hustle, and a consistent focus on outcomes. https://lnkd.in/e94vCVCQ

Posting a press release on the wire will not get you coverage in the New York Times. A successful PR strategy requires a nuanced understanding of the outcomes it can generate. Here we debunk prevalent PR myths and shed light on the realities behind them. By gaining insights into the correlation between efforts and results, you can transform PR myths into your own success story. #purposedrivenPR