Citizens Trust Bank’s Post

This full rebranding project started with a simple question from the Marketing VP, How can we better connect with our business and union decision makers outside of Chicago? Turns out they all call the bank by its nickname, "ABOC", not by the name on the signs, "Amalgamated Bank of Chicago." Union customers are tough. They have high standards and getting them to switch banks is hard work. One customer in a stakeholder interview told me, “I've been divorced twice, and it’s easier to divorce your wife than it is to divorce your bank.” We hung that quote on the wall and went to work on a brand foundation that would make it easier for B2B customers to switch to ABOC, all the way down to rebranding the products designed specifically for Union Banking. This article below is just the start of this campaign that helps connect the new Brand to new Demand. The new signs on LaSalle Street look great, but the new attitude inside the employees we work with is the most exciting part of a transition like this. In the next weeks, I'll share more about the story of 2 hexagons becoming 1 new, unified icon, the building of a new foundation to differentiate a 100 year old bank, the connection between the new brand and generating new demand, and how listening to your customers unlocks new solutions. #ListenTwiceSolveOnce #BrandPositioning #DemandPositioning #KUZMAand If you love the connection between Brand and Demand, let us help you get them speaking the same language. https://lnkd.in/dgif7k62

Empower your children with financial skills from a young age. Open a WizKid Account today with Bank Gaborone to instil smart saving habits. Let us pave the way for their financial future. #BankGaborone #TheRedBank #NextLevelBanking #FinancialFuture #WizKidAccount

In today's ever-evolving economy, consumer loyalty has never been more crucial. ⚠️ As consumers navigate through the rising costs and complexities of making purchases, their demand for quality and integrity has intensified. They're not just looking for products or services; they're seeking assurance and reliability. This discernment drives them away from flashy marketing gimmicks towards brands that consistently deliver excellence — often recommending these trusted names to those closest to them with a, "Trust me, they're the real deal." 🗣️ So, how do you ensure your credit union not only retains members but also attracts new ones? It boils down to fostering genuine relationships and crafting an authentic brand identity. Remember, you're here to serve your ideal member. 🤝 Understanding and connecting with your members should be at the core of every interaction, especially for your frontline staff. This continuous positive engagement is vital. Your credit union's brand is its heartbeat. What message does it convey? Could it be so impactful that maybe even your own members would consider it "tattoo worthy"? 👊💥 If you're ready to elevate your brand, deepen community ties, and creatively achieve your strategic goals, it's time for the YMC experience: https://loom.ly/iRp7WMQ #CreditUnionLeaders #CreditUnionGrowth #BrandBuilding #MemberLoyalty #CommunityBanking #AuthenticBranding

🎉 Happy Birthday, Woody! The NatWest Piggy turns 40 today. This charming collectable holds wisdom for banks even after four decades: 💞 Brand mascots, like Woody, can be powerful tools for building recognition and forging stronger relationships. 💰Banks that demonstrate an understanding of their customers’ needs and offer practical solutions, such as a piggy bank, are highly appreciated. 🎁 Thoughtful gift incentives can effectively complement the overall customer experience. What else do you think we can learn from Woody? Take a look at a LinkedIn article from my Ipsos UK colleage Sarah Corker #WoodyTurns40 #BankingWisdom #CustomerExperience #IpsosBrands #Banking #FinServ

🎉 Happy Birthday, Woody! The NatWest Piggy turns 40 today. This charming collectable holds wisdom for banks even after four decades: 💞 Brand mascots, like Woody, can be powerful tools for building recognition and forging stronger relationships. 💰Banks that demonstrate an understanding of their customers’ needs and offer practical solutions, such as a piggy bank, are highly appreciated. 🎁 Thoughtful gift incentives can effectively complement the overall customer experience. What else do you think we can learn from Woody? Take a look at a LinkedIn article from my Ipsos UK colleage Sarah Corker #WoodyTurns40 #BankingWisdom #CustomerExperience #IpsosBrands #Banking #FinServ

🎉 Happy Birthday, Woody! The NatWest Piggy turns 40 today. This charming collectable holds wisdom for banks even after four decades: 💞 Brand mascots, like Woody, can be powerful tools for building recognition and forging stronger relationships. 💰Banks that demonstrate an understanding of their customers’ needs and offer practical solutions, such as a piggy bank, are highly appreciated. 🎁 Thoughtful gift incentives can effectively complement the overall customer experience. What else do you think we can learn from Woody? Take a look at a LinkedIn article from my Ipsos UK colleage Sarah Corker #WoodyTurns40 #BankingWisdom #CustomerExperience #IpsosBrands #Banking #FinServ

🎉 Happy Birthday, Woody! The NatWest Piggy turns 40 today. This charming collectable holds wisdom for banks even after four decades: 💞 Brand mascots, like Woody, can be powerful tools for building recognition and forging stronger relationships. 💰Banks that demonstrate an understanding of their customers’ needs and offer practical solutions, such as a piggy bank, are highly appreciated. 🎁 Thoughtful gift incentives can effectively complement the overall customer experience. What else do you think we can learn from Woody? Take a look at a LinkedIn article from my Ipsos UK colleage Sarah Corker #WoodyTurns40 #BankingWisdom #CustomerExperience #IpsosBrands #Banking #FinServ

🎉 Happy Birthday, Woody! The NatWest Piggy turns 40 today. This charming collectable holds wisdom for banks even after four decades: 💞 Brand mascots, like Woody, can be powerful tools for building recognition and forging stronger relationships. 💰Banks that demonstrate an understanding of their customers’ needs and offer practical solutions, such as a piggy bank, are highly appreciated. 🎁 Thoughtful gift incentives can effectively complement the overall customer experience. What else do you think we can learn from Woody? Take a look at a LinkedIn article from my Ipsos UK colleage Sarah Corker #WoodyTurns40 #BankingWisdom #CustomerExperience #IpsosBrands #Banking #FinServ

Another episode of our Small Business Corner! Jon Heine and #DeborahDuncan talk about how important your banker is to your business growth! SERVEWAY HEATING AND AIR CONDITIONING LLC gives us insight into their banking relationship with a Veritex Banker. #SmallBusinessCorner #TruthInTexasBanking #SmallBusinessMonth

How does a community bank stand out amidst the digital landscape? In our latest episode, our expert guest underscores the significance of personal connections and the desire for meaningful relationships beyond mere financial transactions. Discover why frontline personnel in community financial institutions are crucial in fostering and maintaining these connections, making the community banking experience truly unique. If your bank needs a team that can help, visit https://lnkd.in/e8wqesjd. Member FINRA/SIPC #CommunityBanking #Relationships #BankingInsights