CKE Restaurants, Inc.’s Post

A simple guide for those who feel confused or intimidated by coffee menus. Understanding your options can make choosing your perfect cup much easier. 

Tip of the Day for Bar Owners: Innovate Your Menu Seasonally

Meet the Team! 👋 We’re excited to launch a new video series to introduce you to the amazing team members at Principles 🎉 First up, meet Rewa! Check out her video to discover: 😂 Her most used emoji 🍔❌🥪 Her strong stance that a burger is NOT a sandwich 🍽️ Her love for dining out, or rather, anything but cooking We want to hear from you! What emoji is first on your keyboard? Share in the comments below! 👇 #BTS #MeetTheTeam #DigitalMarketing #TorontoAgency

Start with the hook. I’ve been doing a lot of research on LI posts and this one advice keeps popping up. If they’re all the same layout, where’s the personality? Are we in a diner where every plate is the same or do we want to explore the tasting menu at our local bistro? Asking for a friend. #b2bmarketing #linkedinadvice #peoplefirst

Now that spring is here our menu has lighter options. Check out the full menu here:

Daily Dollop of Wallop #68 "Having a clear idea on what your wine list NEEDS to look like is completely different to what you WANT it to look like" These are some very simple but steadfast words that I said to a client on Thursday afternoon (right before I sank my first pint of many IPA's before the footy). She phoned me and told me that the list that I had just helped them build wasn't working that well. So, I asked her to give me a list of reasons why it wasn't working, but not starting with the hard numbers first. She basically stated that she changed a couple of wines around and put in place a few bottles that she loves and wants her guests to love as well. Whilst her lateral thinking was nothing outwardly wrong her vertical thinking was the issue. Here are the sticking points to this 'move' she made (by the way, I asked her permission to write this): 1. She was thinking about what she would like to see happen without prior research into what her guests want. Simple, old school locality market research would have sufficed here and probably changed the outcome 2. Disrupting for the sake of disrupting. The notion of 'switching' things up to stir a little intrigue and excitement, whilst well intentioned, was not properly thought out 3. Simple maths (I am no number genius I should add). The customer price of the wines that were changed were far higher than the previous and so people will always have an issue spending, regardless of story or reasoning. Too much too soon. The fabulous thing is that she is so open minded and open to ideas, to which In am too. Sometimes though, that train of thought can get fast furious to the point of implementation and then boom, it could be an instant put off. So, we spoke, we changed a couple of things back around again but she was still able to implement her changes and I also created a 'Thought Template' for her and the team where all ideas around menu changes could be laid out. My last bit of advice was to try and not have a whole bunch of ideas and the share them around a table and go all 'decision by committee'. Never works. Not in my experience anyway. Leverage your beverage :)

David Kim, Co-CEO of GEN Korean BBQ, was featured in a recently published CNN article that delves into the rise of a new breed of "eatertainment" restaurants. 🍽 “People are wanting to experience something different,” said David. GEN Korean BBQ restaurants are the perfect option for guests seeking a uniquely entertaining and memorable dining experience. We offer a delicious, cook-it-yourself meal that the whole family can enjoy! Learn more about the #eatertainment phenomenon and read the full article at the link below. ⬇ #GENK #KBBQ #food #restaurants #restaurantstocks #CNN #stocks #investing

How to Make a Signature Dish for Your Dinner Party

Media is the raw material that enables your restaurant to communicate powerfully with the market 👉🏽 Don’t leave it to chance. Checklists are where PROCESS begins. Next, get it done on a consistent basis. You can send this to your team and say, “We need this done every week / month / quarter.” Cliches are cliches for a reason—usually because they’re true: “People taste first with their eyes.” And as Ogilvy said: “Give people a taste of Old Crow, and tell them it’s Old Crow. Then give them another taste of Old Crow, but tell them it’s Jack Daniel’s. Ask them which they prefer. They’ll think the two drinks are quite different. They are tasting images.” DM “MEDIA CHECKLIST” and I’ll get a copy of this simple checklist over to you. #restaurantmarketing #restaurantgrowth #restaurantadvertising #restaurantads #restaurantphotography #marketing #localmarketing #marketingtips #MarketingStrategy #smallbusinessmarketing 

Ever wondered why companies ask for the date of your birthday? Companies who are doing good marketing will use this to make an offer to you on or just before your birthday. For instance, a local restaurant may give you an offer of a free bottle of wine if you have a meal to celebrate your birthday with them. How can you apply similar logic to your customers, so you can remember them and make them offers to keep coming back? https://lnkd.in/ezmXT5vY #GrowYourBusiness #BusinessCoaching #GainMoreCustomers #CustomerGrowth #BusinessCoachingTips #BusinessGrowth