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Explore advanced personalized storytelling in B2B product marketing and learn to align narratives with each stage of the buyer's journey for maximum impact. Read now 👉 https://ow.ly/7M4I50Qw7P4 #B2BMarketing #DigitalMarketing #ContentMarketing

📅 Happy Friday, B2B SaaS-ters! 🎉 It's time for our weekly Product Marketing Glossary series! Today, we're diving into the term: Buyer Journey. Ever wondered how to effectively guide your customers from awareness to purchase? The Buyer Journey is your roadmap! 🗺️Discover how understanding each stage of the Buyer Journey can transform your product marketing strategy. From identifying pain points to crafting compelling content, this approach ensures you're always one step ahead. 🔗 Read more here: https://hubs.ly/Q02NcKPl0 #ProductMarketing #ProductMarketFit #FridayGlossary #SaaSGrowth #SaaSStartup #BusinessGrowth #Innovation #TechIndustry

A good value prop clearly communicates two things: "Why you [the company]?" and "why me [the customer]?" Clear marketing messaging is a must-have fundamental — but it can be hard to nail down depending on the complexity of your product and its use cases. If you're feeling stuck, a value prop building exercise may be in order to help organize your thinking. There are two key elements you need to define: ✳ First, a definition of each unique customer profile, including: ↪ Their use case, ↪ how they're currently solving their problem, ↪ limitations of their current solution, and ↪ the problem they run into as a result ✳ Second, a relevant explanation of your product and solution, including: ↪ How your product allows them to solve their problem, ↪ with any specific features, ↪ so your customer can reap the benefits. This week's edition of the Growth Therapy newsletter breaks down this value prop building framework. Read it here: https://lnkd.in/eeH7xJkC Subscribe here: https://lnkd.in/gM3e2ykD

Want to retain your customers and maximize ROI? 🚀 Check out our blog on practical retention strategies to help you nurture your existing customers and ensure they stick around for the long haul. 📈✨ 🔗 https://lnkd.in/dK-3fipr 👀 What you’ll learn: ❇️ How to deepen customer relationships ❇️ Strategies for providing exceptional value ❇️ Ways to turn loyal customers into brand advocates #CustomerRetention #ROI #CustomerSuccess #ABM #B2BMarketing

📅 Happy Friday, B2B SaaS-ters! 🎉 It's time for our weekly Product Marketing Terms series! Today, we're diving into a term that's essential for any successful product launch: Product-Market Fit. Ever wondered what sets successful products apart from the rest? The answer lies in achieving Product-Market Fit. Discover how this crucial concept can transform your product marketing strategy and drive sustainable growth. 🔗 Read more here: https://hubs.ly/Q02NY1xw0 #ProductMarketing #ProductMarketFit #FridayGlossary #SaaSGrowth #SaaSStartup #BusinessGrowth #Innovation #TechIndustry

Retention starts with product marketing. And no — I don’t mean asking PMMs to build a deck for churning customers 🫠 For the most part, customer retention relies on two things: 1️⃣ Setting clear, truthful expectations around product capabilities and value. 2️⃣ Making sure you deliver on that promise. #1 sits directly in the product marketing wheelhouse. It’s our job to take big visions and complex products and distill them down to messaging, demos, and stories that are easy for people to understand. If we overpromise or somehow misrepresent our product, that’s when churn happens. It’s easy to blame sales for over-selling or promising things on the roadmap. And don’t get me wrong — they often do. But I think in many cases it comes down to product marketing not enabling them with the right information. So, what can we do as product marketers to reduce churn? 1️⃣ Use clear positioning and product messaging in your website and content. Make it easy for buyers to quickly understand your product capabilities, who it’s for, and what realistic benefits they can expect. This includes a clear ROI story. 2️⃣ Show your product. Make it easy for buyers to get behind the wheel without having to jump through too many hoops. You can use videos or product gifs, but I personally love interactive demos. Trainual found Navattic tours drove 1.75X more free-to-paid conversions than videos. 3️⃣ Support your claims with social proof. Not from a place of trying to make your product seem better than it is. Do it to help buyers understand how people and companies like them have been successful with your product. Platforms like UserEvidence are making it easier to consistently capture feedback from customers and quickly create all kinds of helpful content for buyers. 4️⃣ Enable your sellers with all three. This could be sales reps, partners, account managers, anyone selling your product. The point is to enable them with clear messaging, product demos, and social proof to set realistic expectations up front. If you do these things effectively, you’ve done your part to minimize churn. Unless I’m missing something… #productmarketing #foundingpmm

Discover the secrets of marketing funnel stages! Dive deep into customer acquisition, conversion, and retention strategies in this insightful guide. #MarketingFunnel #fileproinfo #fpi #fpiblogs

Retention starts with #productmarketing. Although when discussing sales enablement, I personally don’t talk about “capabilities and value”—I talk about “value and capabilities.”

Harness the power of storytelling to transform your B2B HVAC marketing strategy! 📖🚀 Explore how compelling narratives can elevate your brand: https://lnkd.in/e2xGd788 #Marketing #Storytelling

Why it's critical to develop a marketing plan before launching your solution: ☑️ Not only to create awareness but also to grab the unique opportunity to gather valuable customer feedback early on. ☑️ To avoid resorting to generic messaging that fails to articulate why your solution is the best option. ☑️ A well-structured plan provides a roadmap for allocating resources effectively, enabling your business to achieve the highest ROI. Read more about it on DevPro Journal: https://lnkd.in/g6h_3a8W #ISVOEM #B2BSoftwareMarketing