Clark Shepherd’s Post

The power of media in molding public perception—and by extension, industry practices—is undeniable. Our latest piece highlights how media coverage, both positive and negative, plays a pivotal role in the evolution of racing industry practices. A compelling read for media professionals and racing enthusiasts alike. 📰🏇 #MediaInfluence #RacingIndustry https://lnkd.in/g3eP3ZWC

They say a movie is written 3 times: Once in the script, Once in production, And once in the edit. I’ve found this to be a powerful notion in empowering every person during each stage of production. But how does this work for modern social media, where the content already exists but needs to be repurposed? I came across this fantastic video on last years Monaco Grand Prix: https://lnkd.in/evT8hYiR I was hooked from start to finish, and not just as a motor racing fan. Here’s what they did right: 1) They took a portion of the race that is historically known to be “the great equaliser, which in this case, was rain. 2) They built tension by using both commentary and radio messages from all drivers and teams, showing off how strategies are being constantly refined in real time. 3) When the rain comes, everyone scrambles. It’s the “get to the choppah!” moment. This simple framework is used throughout this piece to build a compelling and entertaining story, in something that otherwise would likely be missed during the live event. That’s all the editing, the piecing together of all the radio exchanges, the race strategies of all 20 drivers, watching those changes unfold, and how it drove the result of the Grand Prix weekend. Masterful work. I’ve found F1 content to not only be world leading in its visual design, but this is a great example of beauty which isn’t just skin deep.

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hit the link to read

Looking to increase your swing speed? Check out our blog post that dives into swing speed, what goes into it, and how to train for it! #smartgolffitness #smartgolf #swingspeed

I wrote another blog post reflecting on the final stint of my competition season. You can read it here https://lnkd.in/d_qNgnU9

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Interesting read on pace of play!

The outdated approach to staying informed in the horse racing industry: • Relying on word of mouth • Following only local news • Ignoring global industry trends All that hard work for limited knowledge and missed opportunities? Here's the new path: • Read industry publications like BloodHorse and Thoroughbred Daily News • Subscribe to newsletters from top industry experts • Follow global trends and developments Here's how to get started: • Action Step 1: Choose a few key industry publications and subscribe to them. • Action Step 2: Set aside 15 minutes each day to read the latest news and articles. • Action Step 3: Take notes on important trends and insights. Staying informed is hard, but worth it. It equips you with the knowledge needed to make smart investments and stay ahead in the thoroughbred industry.

Are your standards holding you back? How a runner did the impossible, and changed everyone's beliefs. In 1954 Roger Bannister did something that no other human had ever done before - he ran a mile under 4 min. Runners had be trying to break this seemingly impossible barrier since 1886, but no one could. Guess what happened after Bannister broke the 4 min mile? Runners every where started doing the same. In one race FOUR RUNNERS did it! The people we surround ourselves has a huge impact on what we believe is possible. They have an immense impact of how we view the world. If you have people around you that lifts you spirit, challenges your views, argues your beliefs and show new ways of doing things - chances are you'll change! You might even break your own "4-min mile" attempt. Whatever that might be. But remember, you must raise your standards.