Claudia L. Gomez-Borquez, Ph.D.’s Post

✨ Calling all women under 30! ✨ Kicking off Women’s History Month with some dissertation research! I am currently conducting research on the fascinating topic of the influence of social media on the expectations of young women navigating contemporary romantic relationships and dating. 📚💻 Your insights are invaluable in helping to understand this complex question. Your participation in this survey will contribute greatly to shedding light on the impact of social media on perceptions of love, relationships, and emotional, physical & financial dynamics from a female perspective. ⏳ Please take a few moments to complete the survey linked below and share your experiences. Your responses and personal info will be kept confidential and will only be used for research purposes and in line with Loughborough University’s Ethics guidelines. The survey will take no longer than 5 minutes to complete. 📝 Survey Link: https://lnkd.in/eMQKDBRn Feel free to share this post with your fellow female university students who might be interested in contributing to this research. Thank you in advance for your participation and valuable input! Together, let's unravel the intricate connection between social media and contemporary romantic expectations. 💖 https://lnkd.in/eMQKDBRn #Research #SocialMedia #RomanticRelationships #FemaleStudents #Survey #Contribute #ShareYourVoice #womenshistorymonth

[Posted this to other socials but forgot to include it here in LinkedIn.] Publication Announcement! Eric Setten and my paper is conditionally accepted at the Journal of Business Research. Thanks to Eric for driving the complex LIWC text analysis and letting me ride shotgun. And special thanks to the reviewers and Editor for their support! Very grateful 🙏 ——— Abstract. This research examines the differences in emotional tones and drives in gender-casted (e.g. boy-directed vs. girl-directed) children’s media and how this has changed over time. This topic is important given that children spend copious amounts of time watching media. Two studies utilizing Linguistic Inquiry and Word Count (LIWC) text analysis on a diverse body of over 1,000 hours of media transcripts from 78 franchises demonstrate that girl-directed children’s media has a more positive emotional tone overall than boy-directed media, but that this difference is narrowing over time. Additionally, boy-directed media features a greater prevalence of words expressing the emotion of anger and the drives of power and risk. In contrast, girl-directed media features a greater prevalence of words expressing the emotion of sadness and the drive of affiliation. The results proffer insights into how emotional tones and drives represented in children’s media may impact young consumers’ understanding of gender.

Tradwives, Femcels, Girlbosses and Pick-Me's. Historically, we seem to love commodifying different archetypes of women, and it's a trend that seems to mold alongside the technological innovation of society. TikTok, in all its disparate glory, has provided us with a new lens to analyze the construction of women's identities, especially in the current age of social media. My thesis: 'A Tradwife and a Femcel Walk into a Bar: Examining the Manifestation of Hyperfeminist and Antifeminist Narratives on TikTok' uses this lens to investigate how women partake in the self-construction of identity. How are echo chambers and an opaque algorithm affecting the articulation of the self? How is the spread of public opinion like never before transforming the construction of female identity? Is this in stark contrast to that of male identities? How does this manifest from an intersectional perspective? All these questions are raised and debated in my thesis (of which I am quite proud). If someone would like a read, feel free to send a message, or check out my substack. More importantly, with this thesis, I officially completed my Master's degree Cum Laude at the University of Amsterdam, graduating from the faculty of Communication Sciences with a specialization in Political Communication and Journalism. A huge thank you to Alessandro Nai for being my supervisor throughout this thesis process.

Some excellent recommendations if you’re interested in exploring different perspectives on the concepts of knowledge, objectivity and science and the process of knowledge production! I also highly recommend: - “Love and Knowledge: Emotion in Feminist Epistemology” by Alison Jaggar - “Grounded Theory as Feminist Research Methodology” by Barbara Keddy, Sharon L Sims and Phyllis Noerager Stern - “Notes Towards a Politics of Location” by Adrienne Rich Happy reading!

My research paper titled "The Contemporary Consumerist Discourses of Reflexive Identities and Self-Ethos" has been published today. Another small step to the big goal. This study explores how advertisements subtly constrain women from embracing a self-ethos for genuine self-identity in the contemporary world. The media, by imposing an ethical duty on women to monitor their appearance, maintain a certain body image, and indulge in various cosmetics and treatments, perpetuates a discourse that distances women from genuine individuality. Methodologically, the study employs digital ethnography to scrutinize advertising images as an imagined ideal space of pure choice, where interpretive freedom signifies individuality. Drawing on Giddens' subject-object reciprocity and Foucault's self-technology and self-ethos, the research employs participant observation to analyze the dynamic interplay between social structures and human agency, shaping gendered discourses of consumerism and women's evolving pathways to individuality. #advertisement #women #individuality https://lnkd.in/dbUreqmk

🎉 Exciting new paper on tone of voice and gender-based dehumanisation! 🎉 Title: "Watch the tone of your voice! An exploration of dehumanisation of women by gender nonconformity based on tone of voice, occupation, and appearance". We are thrilled to announce the acceptance of a groundbreaking study co-authored by Veysi Tanriverdi, Aydan YURDAGÜL, Ezgi A. TULUM, and myself in the Frontiers in Psychology. 🔍 Study Insights: Experiment Setup: Participants assessed a woman's humanness based on her voice, job, and looks, considering gender-conforming and non-conforming scenarios. Key Findings: Significant dehumanization occurs when women's vocal tones or occupations don't align with expected gender norms, primarily through mechanistic and animalistic lenses. Implications: This study shines a spotlight on the subtle yet profound ways societal expectations and gender norms can influence our perceptions of human dignity and worth. The full paper link will be here shortly: https://lnkd.in/d_Sx273f

It's taken quite some time, but you can now read a paper that I have co-authored alongside Prof. Anastasia Veneti and Prof. Savvas Voutyras from Bournemouth University in the Journal of Promotional Communications! Thank you to them both for their patience in getting this article out there. This paper is adapted from my full Master's dissertation, looking at the psycho-cultural influences and motivations for young women identifying with far-right groups. Whilst the group studied is now largely defunct, the narratives, drivers, and influences remain more relevant than ever as the far-right gain seats across Europe. I hope that reading this article prompts the same self-reflection I had when writing it - 'why are some of us more motivated towards hate than others? How different am I really to these individuals?' Hate is driven by fear and a lack of understanding of the 'other'. In an increasingly unstable world, we must try to understand each other, no matter how different we seem - in order to find common ground, security, and safety - a place where this fear and hatred can melt away. https://lnkd.in/e3CBzJXT

After spending some time sifting through my archived articles, I came across a my first published digital article. I remember being very proud when this article was officially published, and the content remains true to my interest and opinions today. If you have a spare 5 minutes, I have linked the article below. I look forward to continuing my writing and hopefully publishing some more feminism based articles in the future! https://lnkd.in/ep8igv6t

Discover how literature drives social change through powerful narratives and themes. From '1984' to 'The Color Purple,' explore the impact of books that challenge societal norms. Read more on my latest blog post! #SundayHotTopic #SocialChange #Literature

🌟Celebrate the run-up to International Day of Women and Girls in Science with FPM 🌟 Delve deep into the final Q&A of this series with our Chief Executive, Marcia Philbin, Hon. DSc PhD FRSC CChem FAPM https://lnkd.in/eXDPyEjF From defying stereotypes to navigating through gender-related challenges, Marcia shares empowering insights on resilience, determination, and the significance of female representation in scientific fields.