Claudio Bora’s Post

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CEO at Diadora

RUN LIKE AN IBEX: Equipe Sestriere-XT grounded on nature The perfectly effective evolution of the hoof gave the ibex something to rely on without the smallest doubt. For us, it becomes a matter of technological evolution. We can craft perfectly efficient pieces of engineering. So, we crafted hooves to run XT technology was inspired by incredible natural evolution. The outsole design and technology respect the ibex hoof anatomy: a harder rubber on lateral side to provide stability and grip, a high grip soft rubber in the center. The stud design reproduces the V concept of the ibex hoof. DD Anima technology is the heart of the shoe: standing out for cushioning, lightness, reactivity. Dnattivo insole is a high-density foam, fully ventilated with a high absorption and desorption capacity, 100% breathable. #diaodra #running #trailrunning

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Douglas Sheridan

Co-Owner @ HETTAS Sport, creating innovative products for female runners, Tech Advisor, PLANTIGA Technologies, leading edge athlete data capture, and Co-Owner PURRA Performance LLC

1y

I recently travelled to China last few months, and I was excited to see Diadora running shoes in a key supplier! ( the Supplier is one of the best R&D commitments to brands I have seen) The brand has always had solid run products- possibly aesthetically off the look of the day- but - the new shoes are utilizing outstsnding polymers/lead edge materials and seem very on point to the market needs. I spend numerous seasons supporting/developing Diadora products- I even tried to buy the brand with a friend from a previous owner! Few know that one of the greatest marathoners ever- Italian Giordano Bordini spent years at the brand and created truly functional products. Claudio, congrats - I think you are really back with some outstanding run product and I see it is ready to take off in a significant market growth segment! All the best !

Battiste Deiana

Founder I Bio-inspired Product Developer

1y

Great inspiration! I couldn't agree more. Having been inspired by ibexes as well, I'd love to discuss biomimicry with you 🐐

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Thierry Werderits

Sales Associate at Gazelle Sport, Fueled by Expresso

1y

Very cool. Love the shoe

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Mayank Kumar Singh

Diploma Certificate Course in Footwear from Dayal Bagh Educational Institute

1y

agra

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Mike Deacon

West Coast Endurance Training Personal training and coaching

5mo

look wonderful!

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Walter Junior Cassetta

Chief Strategic Officer at The Harvest Consulting srl

1y

Bellissime 👏💪🇮🇹

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