“We had a blast. It’s one of my favorite days of not brewing beer.” Taylor Lamm, the Brewmaster at Oconee Brewing Company, talks about the process of filming some of the content we made for the brewery. There are lots of effective ways to use video in your business. Taylor talks here about how he used a series of short videos to drive his business. But if we zoom out just a little, you’ll notice that this is also a strategic video within my business, and the kind that you can implement, too. A case study, or a testimonial, serves as social proof for the results of your business. This is the highest converting type of video. Here’s how it works. If you have been following me, know me personally, or are one of my clients, then you already know what it’s like to do business with me. But if you don’t know anything about my business, and you are exploring my stuff, and come across this type of social proof, you might just be led to reach out. Your business has an opportunity for social proof, too, in the form of testimonials or case studies. And part of that strategy is not just posting the video on social - it’s where that testimonial video lives in your marketing funnel to work its magic at just the right time. If you want to chat more about a video strategy for your company, send me a message.
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Craft brewing has experienced an explosive surge in popularity over the past decade. However, times are changing. Data shows that in 2024 the number of new breweries opening will be equal to the number of breweries closing. So what can you do to survive? Sign up for our Peak Brewing Survival email mini-course at https://hubs.li/Q02pvr4N0 You'll get: ✔️10 quick-to-read lessons, delivered once per day. ✔️Key ideas, metrics & strategies for survival ✔️Actionable and easy-to-implement tips. We even have a Brewery Survival Cheat Sheet to help you keep track of your progress as you work through the course.
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Calling All Brewery Owners: I can help you nail your USP for FREE!! Today we're going to answer that age old question "what makes your brewery special?". *pssst for a quick hack skip to the bottom for a link to my walkthrough video and free download* Now let's begin... Forget competing on just quality and ingredients—those are expected! Let’s explore six key areas that will make your brewery stand out, help you secure more taps, and win over distributors. 🏆 1. Authority: Showcase your credibility. Flaunt those recent awards, stellar reviews, or any top rankings from apps like Untappd. These are gold for building trust and stature in the crowded brewery scene. 👥 2. People: Your team's stories are invaluable. Whether it’s a veteran brewer with decades of tales or your unique journey into brewing, share these personal angles to connect more deeply with your audience. 📍 3. Place: Local flavour matters. Utilise ingredients, landmarks, or local tales to enrich your beer’s story and appeal, making it a hometown hero and beyond. 🎯 4. Purpose: Why did you start brewing? Pin down the passion that fuels your brewery beyond profit. This genuine motivation resonates with customers and makes your brand relatable. 📜 5. History: Whether you’re a century-old brewery or a fresh face in the market, your history (or newness) is a compelling part of your narrative. 🔄 6. Process: Do you brew with a unique method or use uncommon equipment? Highlight these distinctive practices that set your brewing apart from the rest. Now don't get me wrong, Filling out this blueprint isn’t just about listing features—it’s about building a story that sells itself. A story that not only fills a gap in the market but also gives pub owners and distributors a narrative to share with their customers, driving your growth and bottom line... what's not to love?. 📥 Grab Your Free Blueprint: Head to https://lnkd.in/ejdVVJNJ to download your editable PDF guide & watch the free walkthrough video. Plus, book a free 30-minute session with me to walk through the process! #BreweryBranding #CraftBeer #MarketingStrategy #UniqueBrewery #BreweryLife
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Launching a brewery is an exciting endeavor, but it's essential to be prepared for the journey ahead. Our latest blog post dives into the essential tips and considerations for aspiring brewery owners. From navigating permits and regulations to crafting unique flavors, we've got you covered. Read the full article here: https://loom.ly/lCq3JMc We've been supporting craft beverage creators for over 20 years, providing tailored financial guidance to help turn dreams into reality. If you're ready to take the next step in your brewery journey, let's connect and explore how we can help you succeed. Cheers to your brewing adventure! #CraftBrewery #BreweryOwnership #BreweryStartup
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Everyone stop what you are doing and pay attention to me. Just for a second, though. I want breweries (and, by association, restaurants, food trucks, and distilleries) to be successful online. I want to see better posts. I want to get better emails. I want to see all of it more often. That’s not going to happen without pushing further and harder. By digging deeper, you will see new ways of creating interest in your brewery. - Tell me how often you need to change kegs → People love the beer. - Show me how happy the people in your taproom are → Happy people love the beer. - Tell me how friendly and personable your staff is → Good people work here. - Show me how packed your brewery can get → Everyone loves the beer. - Tell me how much experience your brewers have → The beer is crafted by pros. Do these things or don’t do these things. It doesn’t matter. Do whatever you want, but do it your way. If all else fails, market your brewery in a way that would make you want to check it out. Okay, that's it. Just a brief, little plea for better brewery marketing. Cheers.
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How to combine Benefits and Features: The Key to Awesome Brewery Marketing! What's the difference between the benefits and the features a brewery offers? NO, this isnt a set-up for a corny joke, but it's crucial in making your brewery stand out. When it comes to marketing and sales, it's about more than just tugging on emotions with benefits; it's about backing them up with solid features. Imagine a steak that's sold on being protein-rich, flavorful, and sizzling hot. If it arrives and its tough as old boots, it's missed delivering the features that support those benefits, leading to one miffed-off customer. The same applies to breweries. Let's break it down: Benefits tell your punters what they get, like top-notch freshness in every beer. Features show how you deliver it, like on-site brewing by seasoned pros. Let's check out a few more examples: Benefit: A vibrant social atmosphere. Feature: A spacious taproom designed for everyone to mingle and enjoy. Benefit: Learning about brewing and its history. Feature: Engaging brewery tours that dive deep into the art of brewing. When you blend benefits and features in your comms, you set clear expectations and show how you’ll meet them, turbo charging your reputation in the market. Want to get more tips on making your brewery the talk of the town? Sign up for my weekly email newsletter—packed with insights every Friday. Just hit the link below! https://lnkd.in/eX-BWZBw #BreweryMarketing #CraftBeer #SalesStrategy #BrandBuilding
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🍺 Behind the Brew: Ever wondered what goes into getting that perfect beer into your hands? Here's an exclusive behind-the-scenes look at the canning process! From brewing to packaging, every step is meticulously crafted to deliver quality in every sip. The attention to detail in every can tells a story of passion and precision. Ready to showcase the craftsmanship behind your brand? Let’s talk about how we can capture the magic of your process! 📽️✨ #BehindTheScenes #BrewingProcess #CraftBeer #BeerIndustry #ManufacturingExcellence #BrandStorytelling #ContentCreation #BeverageMarketing #LinkedInVideo #FoodAndBeverage #VisualMarketing #IKTGProductions #BusinessGrowth
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Craft Beer Brewing: Sip Your Way to a Side Gig Are you a beer enthusiast who has always dreamt of turning your passion into a profitable venture? Craft beer brewing might just be the side gig for you. With the growing popularity of craft beers, there has never been a better time to explore the world of home brewing and potentially turn it into a small business. Learn about the benefits of craft beer brewing as a side gig, how to get started, and tips for building your brand. Discover legal considerations and start your exciting and rewarding journey into the world of craft beer brewing. Have Annie read you this article https://lnkd.in/ehP9T8zh
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This needs to stop. → Taking shortcuts to build a great beer culture will never work. The moment you hear from a brewery: "We're a family" STAY. A beer is brewed with intention and it always, always starts from the top. Do you agree? ♻️ Repost to share with your network 📌 Try my free newsletter: learn how to brew the perfect pint, build a profitable brewery & your personal beer brand
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We're proud to share Anthony's article in this month's issue of The Roanoker Magazine! This deeply researched article focuses on the offering of local businesses Brady's Distillery, Twisted Track Brewpub, Olde Salem Brewing Company, and Big Lick Brewing Company! 🍻 Check it Out in the link in the comments below!
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Craft Beer Brewing: Sip Your Way to a Side Gig Are you a beer enthusiast who has always dreamt of turning your passion into a profitable venture? Craft beer brewing might just be the side gig for you. With the growing popularity of craft beers, there has never been a better time to explore the world of home brewing and potentially turn it into a small business. Learn about the benefits of craft beer brewing as a side gig, how to get started, and tips for building your brand. Discover legal considerations and start your exciting and rewarding journey into the world of craft beer brewing. Have Annie read you this article https://buff.ly/49v1f1N #webdesign #webdesigner #webdesigners #sitespeedoptimization #logocreation #logodesigns #brandingdesign #branding #reputationmanagement
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