I was pretty bummed out by turning 40, but now I just consider myself a heritage brand. If you want to know how to do heritage properly and stay relevant, check out this latest thought piece from Robot Food copywriter Lizzie de Jong. #brand #heritagebrand #storytelling #robotfooddesign
Heritage brands can fall into the trap of relying on their history to stay relevant, but as Lizzie de Jong explains, legacy alone won't cut it with consumers. Luckily, there are a few different ways that heritage brands can become future proof and not left in the past. 👀 Read our latest thought piece 👇🏽 https://lnkd.in/eHWjAwwU #brand #brandstorytelling #thoughtleadership #heritage #robotfooddesign
I heard an old man say that if he could be any age forever, it would be 40! So maybe you've arrived?!
ADHD Coach for the Creative Industries | working towards ICF accreditation | Mental Health First Aider | Music Industry | Marketer | Neurodiversity Advocate
11moWe're like a fine wine Clayton.