Clear Channel Outdoor’s Post

The definition of advertising is an industry used to call the attention of the public to something, typically a product or service.  What do you think of this Henderson Nevada business advertising their wares? #Advertising #Marketing #PublicRelations #LasVegas #Media #AdvertisingAgency #MediaBuying #Television #Radio #Outdoor #DigitalMedia #SocialMedia #Branding #SilverStateWonders #OOH #OutdoorAdvertising #Billboards

The definition of advertising is an industry used to call the attention of the public to something, typically a product or service.  What do you think of this Henderson Nevada business advertising their wares? #Advertising #Marketing #PublicRelations #LasVegas #Media #AdvertisingAgency #MediaBuying #Television #Radio #Outdoor #DigitalMedia #SocialMedia #Branding #SilverStateWonders #OOH #OutdoorAdvertising #Billboards

Oversaturation in the out of home (OOH) media industry – a complex issue that's impacting all of us. Inventory oversaturation is creating a dilemma for advertisers, media owners, landlords, and even the environment. For media buyers, oversaturation makes reviewing thousands of billboards a challenge. Advertisers also struggle to make their message stand out amid the noise. This is not a problem that can be solved overnight, but there are various ways we can start to tackle this as an industry. Check out our tips on how to effectively tackle oversaturation. #tractoroutdoor #DigitalAdvertising #OOHIndustry #oversaturation #collaboration #sustainability

Data provides a factual basis for decision-making, allowing leaders to draw insights from real-time information rather than relying on gut feelings or assumptions. #DataDriven #BusinessIntelligence #DecisionMaking #DataAnalytics #BusinessGrowth #Innovation #CustomerInsight #Efficiency #RiskManagement #Strategy

What's interesting is the breath of sources stating high activity levels in all things related to consumer behaviours, with respect to their commutes and travel patterns.    It demonstrates a significant trend in movement and increased trips that are different in pattern, yet consistent in additional time spent between daily activities / destinations.   Thanks for the coverage Patti Summerfield ! MiC article: https://bit.ly/441fLwm

Out of home, we’ve seen it do some crazy sh*t. Hell, we’ve been a part of billboard campaigns that broke slushy machines. Spurred a hiring surge. And ingratiated their way into Tripadvisor commentary on traveling through the state of South Carolina. If you do it right, it’s dazzling and persuasive. If you half-ass it, don’t expect much in return. #outdooradvertising #outofhome #ooh #outofhomeagency #advertising #charlotte #advertising #qsr #restaurantmarketing #smallbusiness #smallbusinessmarketing

"Fairness Knows No Boundaries: Ensuring Consumer Rights in Advertising Around the World" #ConsumerRights #honestads #FairAdvertising #newspaperads #advertisign #advertisingagency #adagency #ads #marketing #branding #brand #adagency #brandvisibility #outdooradvertising #billboard #digitalbillboards #transitadvertising #bannerads #digitalbillboards #oohmedia #doohmedia #ooh #digitalooh #mediabuyings

Are we back to our pre-pandemic commuter trends? According to COMMB it may be looking like it. You can check out the report below but I have pulled out my highlights: 1. WFH workers have decreased by 7.5% in the last 12 months down to 12.6%. 2. There has been an increase in both personal (+24.2%) and public (+63.6%) transportation from May 2021 to May 2023 in urban areas like Toronto, Montreal, and Vancouver. 3. Toronto's congestion rank is now 3rd in the world (yikes) meaning higher dwell times for commuters.

Discover how seasonal events shape billboard advertising strategies in Times Square. This analysis explores how marketers capitalize on increased foot traffic during holidays, sports events, and cultural festivals with targeted and creative campaigns. Understanding the dynamics of seasonal events helps businesses maximize exposure and engagement in one of the world’s most iconic destinations. Learn about the historical significance, strategic placement, and innovative approaches that make Times Square a premier location for impactful advertising. Contact Maximum Media to elevate your advertising strategy. Read here: https://wix.to/1jL0iKW #maximummedia #oohadvertising #ooh #billboard

Fueled by advancements in digital, the Out-of-Home landscape has undergone a significant transformation in the past decade. Our Lexi Cappalli will be joining a panel of experts to discuss how #OOH has changed, how to optimize your creative, and how to measure impact of the medium. Learn more and register: https://ow.ly/gxbz50R2jfS