“We've got to make sure that credit unions continue to be relevant for members today and also the members of the future if they're going to thrive.” - Jim Nussle, CEO at America's Credit Unions.
I, (Andy from the CU heartland of Madison, WI), couldn’t agree more. “Relevance” is key, as highlighted by Jim Nussle and Terrance Williams, CEO at TruStage at the Discovery Conference last week.
With consolidation and competition from traditional banks and fintechs knocking at the door, it makes sense that staying relevant is top of mind for CU leaders.
Being relevant is easier said than done BUT I think CUs have an advantage in this quest... 👇
And that’s to focus on the employees within your employer groups (SEGs).
Why? These employees already trust and value your credit union. Build upon that trust by delivering trending financial education (Frich Money) alongside innovative financial products that truly matter to those employees (Benny).
Employers are eager to offer financial wellness benefits, and your credit union can be their go-to partner to deliver that. The result, you’ll attract new members, activate existing members, and build a stronger relationship with the employer creating a win-win-win scenario.
How is your CU working to deepen relationships/stay relevant with your employer groups?
#CreditUnions #FinancialWellness #CommunityBanking #MemberExperience #Fintech #BankingInnovation
C U Around,
Andy
https://lnkd.in/gdf2GPnj
Team, innovation, and culture builder • Nerdy athlete turned business coach • Roll up sleeves and deliver success in tough technology initiatives · Hiring experienced innovators
2moCongratulations! Well deserved!