Cleeng’s Post

The OTT Revolution: Navigating Change & Future Growth As global platforms shift to ad-supported models and subscription pricing changes, the OTT space is evolving fast. With consumer behavior constantly changing, the future holds exciting possibilities for those ready to adapt. #OTT #FutureOfStreaming #BusinessGrowth #DigitalTransformation

Losing a consumer comes at a cost. These costs are amplified in the OTT space. After all, acquisition is costly. Read our blog for a perspective on what it means when you lose a subscriber. Discover what you can do about it: https://bit.ly/3TuRHOZ

Join Matthew Van Houten alongside industry leaders in a virtual session as they explore the future of OTT and how marketers and service providers can stay ahead amongst shifting viewership demands. Register today! https://bit.ly/4b9aE0f #StreamTVGrowthSummit #StreamingMedia #OTT #FASTChannels #VirtualEvent

When you are trying to target and serve programmatic ads to TV, every millisecond counts. Timed for NBC’s coverage of the upcoming Paris games, FreeWheel is launching a new suite of programmatic software geared toward live delivery. In this video interview with Beet.TV, Mark McKee, EVP & GM at FreeWheel, explains why it is important. Watch the full interview: https://bit.ly/4cOnQrX #EffectvEmp

When you are trying to target and serve programmatic ads to TV, every millisecond counts. Timed for NBCUniversal’s coverage of the upcoming Paris games, FreeWheel is launching a new suite of programmatic software geared toward live delivery. In this video interview with Beet.TV, Mark McKee, EVP & GM at FreeWheel, explains why it is important. Watch the full interview: https://bit.ly/4cOnQrX #FreeWheelEmp #ParisOlympics

The shift to Smart TVs is undeniable, with 7 out of 10 viewers upgrading their home entertainment experience. As technology evolves, so do the ways people engage with media and content. Discover more consumer trends reshaping the media landscape, from streaming habits to audio and gaming preferences, in our "Connecting with the Media & Entertainment Community" report. 👉 Download the full report here: https://hubs.ly/Q02PzvwR0 #SmartTV #MediaTrends #ConsumerBehaviour #EntertainmentData #KantarProfiles

With 7 in 10 viewers upgrading to Smart TVs, discover how changing technology is transforming media engagement in our latest Community report!

With 7 in 10 viewers upgrading to Smart TVs, discover how changing technology is transforming media engagement in our latest Community Report!

The transition from traditional distribution to OTT is ongoing and accelerating as technology and consumer demand evolve. However, understanding the complexity of #OTT workflows is not always an easy task. Read the guide to learn the very basics of OTT technology and terminology, and get more familiar with your existing or future OTT workflow: https://lnkd.in/dSGvc6mK #CDN #softwaresolutions

From iSpot.tv's Q1 Ad Transparency Report. Interesting how Fragmentation is the biggest challenge for the marketers surveyed, but Business Outcomes is the least significant challenge... How could that be? Are marketers pleased with their performance across LTV and Streaming? Or are they resolved that limited visibility and flexibility are going to impede their business outcomes? At MiQ we can focus on both of these challenges, and the rest of the ones listed, too. Our #TVIntelligence dash gives you insight into into your brand's presence across LTV, OTT, and even YouTube. We can show you top shows, devices, cross-channel frequency, and even this data for your competitors (and much much more). And, we can measure your outcomes across channels and platforms, for just about any KPI. As Canvas Worldwide has displayed in their LA Lobby, #ChallengetheComfortable and expect better from your partners.