CLICKAD’s Post

In today’s digital era, universities face the critical task of integrating innovation with tradition in their marketing strategies. Our latest blog post, ‘Navigating Innovation in University Marketing,’ explores how to balance modern communication methods with a university's storied past. Discover key strategies for maintaining brand integrity while embracing digital trends. Read more here: https://lnkd.in/eydA6epj #UniversityMarketing #DigitalTransformation #HigherEducation #BrandIntegrity #InnovativeStrategies

In an era where keeping up with new digital trends is paramount, the challenge of marrying innovation with tradition in 𝘂𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 becomes ever more critical. Today's blog post, ‘𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴,’ explores this complex journey, highlighting the pressures and opportunities that come with embracing new communication methods while honouring a university's storied past. This balancing act involves engaging diverse audiences, maintaining academic integrity, and ensuring that innovations enhance rather than dilute the essence of the university's brand. Join us as we delve into the strategies that can lead to a successful integration of modernity and tradition, ensuring that universities not only keep pace with digital evolution but also stay true to their heritage. Read part one of the blog post, here - https://lnkd.in/eNHX7QvK #UniversityMarketing #DigitalTransformation #HigherEducation #BrandIntegrity #InnovativeStrategies

In today’s digital age, universities and colleges face stiff competition when it comes to attracting and enrolling new students. With the rise of online learning and virtual experiences, institutions must adapt to new marketing strategies to stand out in the crowd. One effective way to do this is by leveraging 360-degree virtual tours, which provide a unique and immersive experience for potential students. By showcasing their campus, facilities, and programs in a more engaging and accessible way, universities and colleges can make marketing to potential students a breeze. In this blog, we’ll explore the benefits of 360-degree virtual tours for marketing to potential students and provide new ideas and advice on how to implement this strategy. READ MORE: https://lnkd.in/gkbbhtVV

The higher education landscape is evolving, with more students seeking online opportunities. Our latest article written by our Yes& | Lipman Hearne team, “Is Your Brand Relevant to Online Students?” delves into the increasing importance for universities to expand their digital brand presence. Learn how your institution can implement strategies to better attract prospective online students and stand out. Read the full article: https://lnkd.in/eQ6Zpw3f

🎓 Consistency is the backbone of successful marketing in higher education. It's not just about delivering a message; it's about delivering it consistently across every touchpoint. This consistency builds trust, establishing your institution as a reliable and credible choice amidst a sea of options. By aligning messaging with core values and maintaining coherence across all channels, universities and colleges can create a seamless journey for prospective students, driving engagement and ultimately boosting enrollment. 📣 Clear, consistent messaging enhances brand perception and fosters familiarity. It ensures that every communication, from social media posts to campus events, reinforces the same narrative, guiding students from awareness to action. Moreover, consistency cultivates credibility, positioning institutions as authoritative voices in the field of education. 🚀 To harness the power of consistency, Advance Education develops a comprehensive content strategy rooted in the institution's mission. Creativity should thrive within the established brand identity, adapting to the evolving educational landscape. By embracing consistency, universities and colleges can cut through the noise, engage their audience, and achieve their enrollment goals effectively. Contact me today to find out how!

In the ever-evolving landscape of higher education, the push towards innovative marketing strategies is both a necessity and a challenge. Today’s blog post 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗛𝗶𝗴𝗵𝗲𝗿 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: 𝗣𝗮𝗿𝘁 𝟮 explores the tension between the drive for fresh, engaging approaches and the potential risks these innovations carry. As universities strive to stand out and connect with new generations, the journey is marked by both excitement and uncertainty. Balancing creativity with authenticity, and aligning with stakeholder expectations, requires a strategic, thoughtful approach. 𝘋𝘪𝘷𝘦 𝘪𝘯𝘵𝘰 𝘰𝘶𝘳 𝘭𝘢𝘵𝘦𝘴𝘵 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘵𝘰 𝘥𝘪𝘴𝘤𝘰𝘷𝘦𝘳 𝘩𝘰𝘸 𝘪𝘯𝘴𝘵𝘪𝘵𝘶𝘵𝘪𝘰𝘯𝘴 𝘢𝘳𝘦 𝘯𝘢𝘷𝘪𝘨𝘢𝘵𝘪𝘯𝘨 𝘵𝘩𝘪𝘴 𝘤𝘰𝘮𝘱𝘭𝘦𝘹 𝘵𝘦𝘳𝘳𝘢𝘪𝘯, 𝘤𝘳𝘢𝘧𝘵𝘪𝘯𝘨 𝘮𝘦𝘴𝘴𝘢𝘨𝘦𝘴 𝘵𝘩𝘢𝘵 𝘳𝘦𝘴𝘰𝘯𝘢𝘵𝘦 𝘥𝘦𝘦𝘱𝘭𝘺 𝘢𝘯𝘥 𝘢𝘶𝘵𝘩𝘦𝘯𝘵𝘪𝘤𝘢𝘭𝘭𝘺 𝘸𝘪𝘵𝘩 𝘱𝘳𝘰𝘴𝘱𝘦𝘤𝘵𝘪𝘷𝘦 𝘴𝘵𝘶𝘥𝘦𝘯𝘵𝘴 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘸𝘪𝘥𝘦𝘳 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺. https://lnkd.in/gdw3qXmZ #HigherEducation #UniversityMarketing #VideoProduction

In the dynamic world of higher education, embracing innovative marketing strategies is both essential and challenging. Our latest blog post, 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗛𝗶𝗴𝗵𝗲𝗿 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: 𝗣𝗮𝗿𝘁 𝟮, explores the delicate balance between creativity and risk, as universities strive to stand out and connect with new generations. Discover how institutions are navigating this complex landscape, crafting messages that resonate deeply and authentically with prospective students and the broader community. 🔗 Dive into our insights to learn more! #MarketingInnovation #UniversityMarketing #StudentEngagement

Building a strong digital presence is no longer optional for universities—it’s essential. Many institutions struggle to connect with prospective students in an increasingly competitive landscape. Focusing on the right digital strategies can not only enhance visibility but also foster engagement with the community. Implementing responsive design, optimizing for search engines, and utilizing social media effectively are steps that yield significant results. By improving online interactions and showcasing what makes their programs unique, universities can attract and retain the right audience. The outcome? A solid digital footprint that translates into higher enrollment rates and a vibrant academic community. Universities that invest in their online presence are positioning themselves for long-term success. What strategies have worked for you in building a digital presence? Share your experiences! https://lnkd.in/e_tT_6nc

With 50,000+ students going through #Clearing and a short window to accept, a #360virtualtour, as we made for the University of Surrey, is an informative, comprehensive, visual solution to share with the applicants and maximise efficiency in your Admissions Department. A student who is better informed about what’s on offer at your Uni, the location of campuses, accommodation choices, and what the Labs, Classrooms, Campus Bars and Students’ Union look like, can choose with confidence knowing they did their homework! Universities face an uncertain time and decreasing enrollments, especially from the international market, so it’s time to look at marketing strategy. Consider the benefits of a 360-tour: 👉 One filled with relevant content to a user’s experience is key! A 360 tour is an additional step to the website visit in a customer journey, but a much more tailored one. 👉 Segment your audience by course, School or Faculty as not to risk losing engagement with unrelated content. CTAs and Data Capture are essential in a tour to help each user through the funnel. 👉 Provide a fun, well-designed and immersive experience. It’s online, unique to your brand, visually stimulating and easily shareable on #socialmedia #microcontent 👉 During Clearing specifically, but at all times of the year, give students access to a Virtual Open Day 24/7, when an in-person visit might be impossible, especially within an offer deadline.  👉 International students, in different time zones, unable to visit and sometimes unable to call within the 8-5 office hours, will find a 360 tour an easy way to navigate their course choices and campus and accommodation options remotely. Ensure you have the most unique and best visual information amongst your competition! 👉 Running live, in-person group tours virtually, and processing tens or hundreds of potential applicants at once maximises time and is an efficient way to relay consistent information. Or present the tour in a one-on-one video meeting, it’s still better than a simple phone call - there’s ‘stuff’ to see and talk about! 👉 A 360 Tour added to an e-shot, a digital prospectus, and the website, on UCAS’ Events and Open Days Page is “Marketing Gold”  to reach a broad audience at once and without creating multiple assets, unique to each platform, it’s one tool for all!  👉 Ensure you’re showing off the facilities at their best and with a consistent narrative through the content hotspots information.  👉 Impart to your audience that you are accessible, an open book, and 100% committed to being the Best at everything you do, including your marketing! 👉 For Alumni/ae of the University of Surrey - visit old haunts! We’ve built a powerful tool for the University of Surrey. Explore it yourself! Click the link below, pick a course, and click the Stag Logo Hotspots. It's simple, full of information for an applicant and a handy tool, especially during Clearing. https://lnkd.in/gYuredqT

As we progress into the 21st century, the higher education landscape is evolving rapidly. By 2030, Generation Z (Gen Z) is expected to constitute a significant portion of the global workforce, including in the UK. This generation, characterised by their digital nativeness, presents both opportunities and challenges for higher education institutions. To remain competitive and relevant, UK universities must adapt their communication strategies to meet the unique expectations of this tech-savvy demographic. Research from the University of Oxford highlights that this generation values instant access to information and prefers interactive and visually engaging content. Reinventing Communication Strategies Leveraging Digital Platforms: Universities must embrace digital platforms where Gen Z spends most of their time. Social media, particularly Instagram, TikTok, and YouTube, are vital channels for reaching this audience. The University of Manchester’s marketing team has successfully utilised these platforms to engage with prospective students through virtual campus tours, live Q&A sessions, and student vlogs. Personalised Engagement: Personalisation is key to capturing the attention of Gen Z. According to a report by the National Union of Students (NUS), personalised communication, whether through tailored email campaigns or interactive web portals, significantly enhances student engagement and satisfaction. Universities should invest in Customer Relationship Management (CRM) systems to streamline and personalise communication. Interactive and Visual Content: Gen Z prefers content that is interactive and visually appealing. Infographics, video content, and virtual reality (VR) experiences are effective tools for conveying information. A study by the University of Edinburgh found that VR campus tours and augmented reality (AR) applications improved student engagement and helped prospective students visualise themselves in the university environment. Transparency and Authenticity: Gen Z values transparency and authenticity. Universities should highlight genuine student experiences and outcomes. User-generated content, such as student testimonials and day-in-the-life videos, can provide an authentic glimpse into university life. The London School of Economics and Political Science (LSE) has effectively used student blogs and social media takeovers to showcase real student experiences. Preparing for the Future As Gen Z continues to shape the future of higher education, universities must stay ahead by continuously evolving their communication strategies. Embracing digital innovation, fostering personalised engagement, and maintaining authenticity will be crucial in attracting and retaining this generation of students. By doing so, UK universities can ensure they remain competitive and relevant in the ever-changing educational landscape. #Globalhighereducation #Highereducation #marketing