Client Command’s Post

Did you know: only 3.4% of your CRM customers are shopping for a car based on our recent case study? The Active Shopper Network® can get you in front of customers the moment they start shopping - whether they have visited your website or not. Learn more today at: https://lnkd.in/dYFFBb7J #automotive #automotivemarketing #automotiveindustry #automotivetech #automotivetechnology #autodealer #autodealers #dealer #dealers #dealership #dealerships

I am not currently shopping for a car but I receive at least 3-4 emails from dealerships I submitted leads to years ago, plus a handful of “you’re preapproved” letters in the mail each month. You know where those go? In the trash. 🚮 If you’re a dealership relying on your DMS or CRM each month to engage with consumers, Client Command can help. We can identify who in your database is shopping for a car today so you can be more precise with your communication and effective with your ad dollars. #autodealers #audiencetargeting #automotive

Smart Ad Dollars all day long! Message me to find out how you can be a smart spender with your ad 💵! #data #active shoppers #client command #automotive #dealers

Dealers, you have enough to worry about at your dealership! With all of the data options out there, it's easy to feel overwhelmed and not know where to turn. That's where the Active Shopper Network® comes in. You can rest easy knowing you have the best data in automotive at your fingertips. KNOW for certain that you marketing is getting in front of consumers who are shopping today! Take the guesswork out of your audiences with Client Command®: https://lnkd.in/dYFFBb7J #automotive #automotivemarketing #automotiveindustry #automotivenews #automotivetech #automotivetechnology #autodealer #autodealers #dealer #dealership #dealers #dealerships

Are you like this dealer and relying too heavily on your DMS/CRM data? If you are, you are likely missing out on thousands of people shopping. Take COMMAND of your data and see everyone in your market who is shopping with the Active Shopper Network®. See what opportunity is in your backyard TODAY: https://lnkd.in/dYFFBb7J #automotive #automotivemarketing #automotivedata #automotiveindustry #autodealer #autodealers #dealer #dealers #dealership #dealerships #automotivenews

Auto Logistics Delivers On Car Dealer Digital Marketing "Everything that Tim Cox started the show off with - as far as, trying to help better enable digital retailing for dealerships (and that entire customer experience), to things that Michael Seeman is touching on - with their product around inspection (and the overall quality) that you're collecting on the vehicle... All of that factors in, not only for inventory acquisition - for dealers to be able to buy vehicles (and get the speed to market of getting those vehicles listed and sold), but all of that also ends up percolating down to the end customer experience. And the demand - kind of in the changing expectations (that are evolving from consumers today). And as far as ACERTUS goes, we find ourselves right 'smack-dab' in the middle of it, because logistics is always the after-thought (or some of the compliance aspects tied to title and registration), or what it's going to take to sell a vehicle online and deliver it to a consumer." - Alisha Buelt, SVP of Global Strategy, ACERTUS https://lnkd.in/gptveQ3E Watch The Full Interview https://lnkd.in/gpc2KzmV Subscribe to ATI Auto Business https://lnkd.in/gUmQ6U2G #automotiveindustry #NADAShow #dealers #logistics #delivery

- Advertising content in dealership service lounges can impact customer perception significantly. - Investing in a comfortable service lounge enhances customer satisfaction and dealership brand image. - Digital Dealership System offers solutions to control and improve content displayed in dealership lounges. Jeff Coppler

Online sales for cars don’t work … … at least not the way most people think. It is somewhat of a mystery:  #ecommerce has transformed nearly every product category. Meanwhile #automotive is still at low single digit #onlinesales percentages in most markets – if not at zero. The #automotivenews article below provides good insights into the status quo in Europe. From my experience, this discussion is often flawed. The focus on “percentage of online sales” is misleading – let alone its poor definition. A real-life example: I bought our last family car from a dealer 400 km away. Consultation and negotiation happened via messenger and video-call. However, to conclude the contract, paperwork was still needed. From an OEM point of view, this was an offline sale (signature on paper contract). To me (and probably the sales rep too) it wasn’t. Likewise, #subscribing to a vehicle online after visiting a dealer is not exactly a pure online sale. In consumer goods #retail these behaviors are known as #showrooming and #webrooming. Maybe good examples to show that customer journeys are inherently multi-channel. Three recommendations, if you are into online sales in automotive 1. Think omni-channel – Practically all customer journeys are digital and physical. Define the role of each channel along the journey and map activity and conversion rates rather than transactional channel sales. 2. Make online as personal as offline – Often times the online-channel is seen as impersonal. Buttons and visuals on websites and apps. This is particularly surprising after years of videoconferencing. Add personal, audio-visual interactions to your journey. Allow customers to get the interaction with a sales rep or product genius just without the hassle of driving to a dealer at the outskirts of the city. Cars are still high involvement purchases. 3. Have a long-term business case – Automotive distribution is extremely expensive – often 25%-30% of MSRP (from wholesale to retail incl. incentives etc.). These costs need to come down. Steadily educate your customers to digital interactions along the sales funnel from consultation to trade-in appraisal and negotiation. So that over time the costly physical network can be streamlined. The contract closure (“online sale”) is likely not the highest priority along this path. What are your thoughts on auto e-commerce for new vehicles? Can online sales in the auto industry work and how? https://lnkd.in/eWWWRAq7

🔹 Car Dealerships and Owners 🔹 When was the last time you truly wowed a customer? Do they remember your dealership as more than just a place to buy a car? At ScratchWrap, we believe in creating unforgettable experiences that foster deeper relationships with your customers. Our innovative, patented ScratchWrap kits can be the perfect unique gift that shows your appreciation. 🎁 Why ScratchWrap? ✅ Exclusive to Dealerships: A gift customers cannot get (or price) anywhere else ✅ Lasting Impression: Stand out in a competitive market by offering something beyond the standard. ✅ Customer Loyalty: Build long-life customers that will come back for service, parts, and their next car purchase Up-level the car-buying experience with ScratchWrap and watch your customer satisfaction soar! 🌟 Learn more at https://lnkd.in/gQnKfjmA #CustomerExperience #CarDealership #CustomerSatisfaction #AutoIndustry #ScratchWrap #UniqueGifts #CustomerLoyalty #Automotive #DealershipLife #CarSales #WowFactor

Is your Dealership ready for the online car buyer? 💻🚗 Don't get left behind! This blog explores how customer expectations are changing and why dealerships desperately need to upgrade their processes. These insights might surprise you...and help you close more deals! https://hubs.la/Q02wD9qk0 #GoodbyeSpreadsheetsHelloGrowth #SalesLogs #sales #automotiveindustry