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📅 📌 #2 𝐂𝐥𝐢𝐟𝐟𝐬 𝐂𝐨𝐥𝐮𝐦𝐧: 𝐄𝐱𝐩𝐥𝐨𝐫𝐢𝐧𝐠 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐭𝐫𝐞𝐧𝐝𝐬 𝐑𝐞𝐝𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐟𝐚𝐬𝐡𝐢𝐨𝐧: 𝐭𝐡𝐞 𝐫𝐢𝐬𝐞 𝐨𝐟 𝐚𝐥𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐯𝐞 𝐦𝐚𝐭𝐞𝐫𝐢𝐚𝐥𝐬 🍄 🎋 The fashion industry, renowned for its creativity and influence, also faces significant challenges as one of the planet's major environmental contributors. However, amidst these challenges, there are encouraging signs of progress. Innovative startups and environmentally-conscious consumers are spearheading a transformative shift towards sustainable alternatives. 🌱  From 𝐛𝐢𝐨-𝐛𝐚𝐬𝐞𝐝 𝐦𝐚𝐭𝐞𝐫𝐢𝐚𝐥𝐬 to 𝐥𝐚𝐛-𝐠𝐫𝐨𝐰𝐧 𝐥𝐞𝐚𝐭𝐡𝐞𝐫, these pioneering solutions not only prioritize environmental stewardship but also establish new benchmarks in quality and performance. Among these pioneers is our portfolio company VitroLabs Inc, leading with its lab-grown leather, committed to advancing 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 and 𝐞𝐭𝐡𝐢𝐜𝐚𝐥 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞𝐬 across industries. 🧪👜 #sustainablefashion #alternativematerials #labgrownleather #vitrolabs

Redefining fashion: the rise of alternative materials

Redefining fashion: the rise of alternative materials

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