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Standing out in today's saturated #FMCG market is crucial for brand success. 🚀 At Outstanding Promotions ZA , we specialize in crafting unique activations, in-store promotions, and awareness campaigns to help your brand shine. Let's make your brand the talk of the town! #StandOut #BrandSuccess #OutPromotions #fmcgindustry #FMCG

Know the purpose of your display. Know the role it plays for your brand strategy. Here 👇, our shopper experts raise some important questions about this Red Bull activation, based on how they know Energy Drinks shoppers approach the category. What are your thoughts about this one? (Link to the full 'Insights from the Aisles' session in the comments.) #categorymanagement #brandmarketing #shopperfirst

How important is rapid promotion activation? When launching NPD or promotions timing is EVERYTHING. Brands need to hit the ground running with their promotions to stay ahead of the game and capture consumer attention like a boss. Brands often have epic promotions lined up, but when it takes ages to kick into gear, you might as well be playing "Hide and Seek" with your customers. Spoiler alert: They won't wait around forever! That's where we swoop in. With lightning-fast activation, we help brands seize the moment, capitalise on trends, and create buzz faster than you can say "sale alert" Why does it matter, you ask? Trend-In Trend-Out: In today's hyper-connected world, trends come and go faster than you can refresh your feed. Rapid activation ensures your brand stays front and center, where all the action is happening! Maximize Impact: Strike while the iron's hot! Rapid promotion activation means you're not just another voice in the crowd. You're the headliner, the showstopper, the must-see event of the season! Reach out to our team to ensure your NPD lands with a band sales@retailmarketing.com #RetailRevolution #PromotionPower

Penetration. If that sounds nasty, it’s because you have not launched a new brand. In my experience with Whisky and Beer (yes I’ve had an interesting career in Marcom), if you can fix distribution, your battle is more than won. That’s why I always go back to the basics. Fix your 4Ps first, then add the additional Ps that the text books tell you to. If you cannot get the original 4Ps right, no matter how many Ps you add or how many numbers you add to Marketing, it will most likely not work. Get the basics (4P or 4C or 4E) right!

WHAT HELPS NEW BRANDS GROW THE MOST? Launching a new brand is harrrrrd. And most new brands fail. But of all the things you can do, what drives growth the most? Ataman, Mela, and van Heerde dissected how the 4 P’s of the Marketing Mix impact brand launches (not line extensions). They crunched sales & ad & distribution data for 225 CPG (FMCG) brand launches across 21 chains in France and tracked them for 5 years. The King of Growth? Place (aka distribution breadth), followed by feature & display. The least impactful things? Distribution depth (relative shelf dominance) & advertising. Caveats, of course. And every brand is different. (E.g., Away launched their DTC luggage brand with a, uh, coffee table book.) But if you’re launching a new brand: 1. Get distribution, stat! 2. Get featured & get on display 3. Don’t focus on advertising 4. Don’t worry about shelf dominance Read the original paper too. It’s https://lnkd.in/g8W4ixEW #growth #marketing #brandscience

Foot Traffic x Market Basket x Closure Rate = $$$ Marketing that impacts any piece of that formula will increase sales. Sponsorships work for consumer brands. #sponsorship #cpg #fmcg #retail #marketing

Why Is Go-To-Market Strategy Essential? Let's accept the fact: 80% of the start-ups fail within the first year due to poorly planned marketing strategies. The go-to-market strategy works wonders in creating the best strategy where most of the mistakes and ignorance are avoided. It helps in managing expectations by allowing businesses to chase the right audience, launch the product at the right time, and target the market, which is not oversaturated. It diminishes the risk of wasting time and resources on product launches. #sales #salesplanning #fmcg #foodservice #marketing

Retail Media Boosts Brand Equity! 🚀 Discover how brands leverage retail media to build long-term brand equity and drive sales, as Reckitt's Gary Osifchin and Walmart Connect's Lara Barmish discussed. Credit: Walmart Connect Follow for the latest Startup 💡 growth and performance 📈, AI 🤖 advancements, and tools 🛠️ that power productivity 💪 and stay ahead of the smart 📱 technology curve 🔄. #RetailMediaMatters #BrandEquity #SalesDriven #MarketingInsights #RetailTransformation

Strategically using Secondary Display is a powerful in-store activation tool. Making sure you invest wisely can yield wider benefits too. #shopperinsights #shoppermarketing

Consumer brands are always looking to stand out on the shelf. Sponsorship-driven promotions create opportunities to engage with customers outside of traditional calendar or holiday-driven windows. These promotions leverage the energy around events and properties to increase foot traffic, basket size, and closure rates which results in increased sales. Activate enough times in enough markets and the results can be the equivalent of an incremental holiday. #sponsorship #retail #marketing #cpg #fmcg