Are you a curious person who wants to know everything in tech but have no time? Well, don't worry, we will not let your tight schedule get in your way of staying updated. Hey there, I'm Shraddha Namdev and I welcome you all to our very first episode of. In case you missed it, we will make your life easier for you by catching you up with the latest, most burning news. And developments in the tech world? Get ready to be odd and amazed Under 3 minutes you are watching, In case you missed it, your weekly dive into all things tech. So grab your coffee, sit back and let's catch up on the latest tech bus. Let's kick start with the first news of our very first episode. Our first story revolves around 2 giants in the entertainment and ecommerce industries, Netflix and Amazon. They are not just bringing us. Pinch worthy shows, but also online shopping. They are also entering into the world of generative AI with a bang. Both Netflix and Amazon are on the hunt for experts in the field of AI, especially those who can work their magic with generative AI models similar to ChatGPT. And here's the kicker, they are ready to shell out eye popping salaries up to rupees 7,00,00,000. Yes 7,00,00,000. This reflects the escalating demand of AI talent across industries. As companies compete to secure top notch professionals who can make them future ready, If you are skilled in AI, these opportunities might just be your ticket to the next level of your career. But remember, it's not just Netflix and Amazon. Other pick players like Walmart, Google, Upwork are also on the lookout for AI talent. Now that we have explored the fascinating world of AI career opportunities, let's look at how AI is creating magic in the completely different. Industry advertising picture this Nestle and Unilever names that bring private images of grocery aisle and personal care shelf. But did you know they are entering into the world of AI advertising adventure? It's like a combination of data algorithms where generative AI is the conductor and the driver is driving innovative marketing campaigns, although security, copyright and the risk of unintended biases creeping into AI generated content. Have passed a slight veil of coil. Despite this, Nestle and Unilever and others are boldly venturing forth grafting AI powered marketing marvels. Our final story brings us to the tech powerhouse Amazon and its unique approach to large language models. While companies like Google and Microsoft are busy in creating their own language models, Amazon has decided to take the road less traveled rather than joining the race Amazon. Is leveraging its cloud dominance to birth something new. Amazon Bedrock Amazon Bedrock is a service that lets you use large language models to build and scale generative AI applications. Alms are AI models that can generate text, translate languages, write different kind of creative contents, and answer your questions in an informative way. Amazon Bedrock makes it easy to use LLM's without having to worry about managing infrastructure. Our data security it's all about democratizing access to the generative AI and making it available to all wide range of customers and industries. And AWS isn't stopping there. They are investing $100 million in generative AI Innovation Center to collaborate with global corporate clients and revolutionized sectors like finance, healthcare, media and more. Their focus is on responsible AI, ensuring that AI generated content doesn't perpetuate biases. And ADI is too high standards of security. We had a lot of fun. We hope you did too well. We will leave you with these three head turning developments. We look forward to seeing you in our second episode with new tech news and developments around the world. Till then stay tuned and follow us for more.