Club Consult UK’s Post

The Government announced that disposable vapes will be banned in the UK to tackle the rise in youth vaping, but how do you think it will affect social clubs? Do you think it will have a positive or negative effect, or maybe make no difference at all? What are your thoughts on it? Club Consult can support all types of sports and social clubs maximize their potential from their social areas & to make the most of their clubroom. Do you run a social club, maybe work in one or just attend in a social capacity? Does you club achieve everything it aims for or can a little more be gained? If you want to achieve more, Club Consult can help. Whether it is improving the profitability of the bar or the quality of the catering, managing an event or sourcing & managing suppliers. Just drop us a message on here or visit our website at www.clubconsult.co.uk #Hospitality #sportandsocialclub #sportandsocial #serviceexcellence #bar #drinks #catering #Rugby #cricket #golf #football #suppliers #supplier management #businessdevelopment #profitable #excellence #perfectpint #club

What do all of these businesses have in common? 🚗 Car dealerships 🍻 Bars 🏛️ Embassies ⚾ Baseball stadiums 🥃 Distilleries 💇♀️ Hair salons They all serve drinks to their clients! When you serve a drink, You also serve a napkin. Another thing they all have in common? They’re all Eskay customers 😉. #EntertainWithEskay #healthcare #hospitality #foodservice #disposablegoods

How a Masters Rugby Tournament Inspired a Subscription Game-Changer at Naked Wines This Saturday, as I drove to pick up my son from a late-night birthday party after his rugby game, I couldn't help but reminisce about the last time I tried to stay out late after a game. It brought back memories of a Masters Rugby tournament on the Gold Coast, which inadvertently sparked a revolutionary idea in subscription models at Naked Wines. Backstory: At Naked Wines, our innovative subscription model transformed customers into "Angels" who supported winemakers directly. Despite our success, many new subscribers initially joined through a $50 voucher, leading to high attrition rates early on. They signed up before fully understanding the value proposition we offered. The Insight: That night after the tournament, as we bypassed a club offering free drinks to queue at a more exclusive venue, a flash of insight struck me. The allure of exclusivity and the psychology of desirability could be just what we needed to transform our customer acquisition strategy. Project Velvet Rope: We introduced a waiting list for becoming an Angel. This not only helped align wine supply with Angel demand but also built anticipation. During their wait, prospective Angels received updates on their queue progress and learned about the benefits of joining our community. Impact: Email open rates on waiting list updates soared to 90%+ (from 50%) First-month attrition rates halved Customer inquiries about unexpected charges dropped significantly. Within just four weeks, the waiting list grew to over 2,000 prospective Angels. This strategy not only improved retention but also enhanced customer acquisition through the power of FOMO. Launch Day Celebration: To celebrate the launch, we turned our office into a nightclub complete with a DJ, dancers, and even bouncers managing entry. A bunch of rugby players bypassed the club offering a free drink on entry to line up at the club with a queue. Entering the free-drink club might have led them to judge every little detail, expecting it to be subpar. However, queuing for the other club shifted their mindset from judgment to self-assessment, wondering if they would fit into such a seemingly popular venue. We leveraged this psychology at Naked Wines. Knowing that repeat shoppers typically made their second purchase 28-33 days after their first, we used that window to transition their perception from "cheap" to "innovative." Over those weeks, seven strategic emails were sent to each prospective Angel, educating them about Naked Wines and our mission. By the time they reached the front of the queue, their perception had shifted; they were primed to buy and eager to join the party. Hopefully, this little Naked story inspires you to think differently about customer engagement and retention in your business. Sometimes, the most game-changing insights come from the most unexpected places—even a rugby field.

MUST IT ALWAYS BE COMING HOME? From a cheeky #Scottish soft drinks ad to a mayonnaise commercial starring Jack Grealish (who wasn’t even selected in the end for #England), #advertisers have gone #football crazy for the European Championships 2024. But whilst, “look to the current event” is a magnificent #marketing maxim – does it always work? Are customers going to get #football fatigue? Are brands with no definitive link and a love of the beautiful game, going to succeed?  The figures seem to suggest so, but one suspects that only certain #brands (no doubt, beer and betting) will make real bucks. Who to market to, is one of the biggest posers at our networking events and we aim to expand on this, shortly. But you could start by knowing your audience and being authentic – rather than jumping on the bandwagon.  PS. That doesn’t stop us from ending this piece with a plea – C’MON ENGLAND!

🏉 Global Reach Through Local Pride: Checkers' Winning Formula 🏉 As South Africa’s retail landscape evolves, Checkers is making bold moves to market its brand globally, combining the country's passion for rugby with culinary excellence. By leveraging its partnership with Jamie Oliver and its strategic involvement in rugby, Checkers is showcasing not only quality but also a deep connection to culture and tradition. 1. Rugby Sponsorship: Rugby isn’t just a sport in South Africa—it’s a symbol of national pride and unity. By aligning with this, Checkers has tapped into a powerful cultural touchstone that resonates deeply with both local and international audiences. The global attention on SA rugby opens doors for the brand to extend its reach beyond borders, showcasing its quality products to fans worldwide. 2. The Jamie Oliver Campaign: Bringing on board Jamie Oliver, a global food icon, has further elevated Checkers’ status as a premium retailer. This collaboration, which champions affordable, fresh, and sustainable food choices, speaks to modern consumers. It bridges the gap between South African culinary traditions and global food trends, while making gourmet experiences accessible to everyone. These initiatives aren’t just about selling products—they're about telling a story. A story of quality, culture, and connection that appeals to a broad audience, both locally and internationally. 🌍 Checkers is crafting a masterclass in how a brand can remain authentically local while thinking globally. 🔥 The Shoprite Group of Companies #MarketingStrategy #GlobalBrand #RetailInnovation #Checkers #JamieOliver #Rugby #ProudlySA #BrandBuilding #GlobalReach

Is this a good ad?🤔 Here’s what I think. ⬇️ Takomo is a great brand that can get solid clubs into the hands of golfers who don’t want to spend $2k on premium clubs. They’re a direct to consumer brand much like Costco’s Kirkland line. Here’s what I don’t like 🙅♂️ Breaking 80 is most golfers dream and you just confirmed it’s probably not going to happen. Golf clubs are over-priced because they sell hope. “If I hit the same clubs as Scottie Scheffler I know I’ll improve a few shots.” This ad doesn’t sell the dream of breaking 80. The message used is for those who deal with finances as the main hurdle to accessing golf. I get that, but you won’t meet a golfer who doesn’t want an easy way to shave a few strokes. Most will actually gladly find a way to pay. The message you use matters. What do you think? #marketing #messaging #golf #golfmarketing

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FORE!! 🏌️ Make way for a new partnership: PepsiCo and Topgolf announced today an eight-year U.S. beverage agreement. Together we’ll bring more play into the world and create unforgettable experiences that Topgolf Players won’t find anywhere else. We’ll be keeping players on their toes with bold new activations, experiences, and exclusive crafted beverages – plus, let’s not forget serving an assortment of refreshing PepsiCo beverages. To tee-off our eight-year partnership, we’re launching the ultimate giveaway that will award one lucky person with eight years of free Topgolf paired with their favorite PepsiCo beverages. Plus, 100 more Players will have the chance to win a $25 Topgolf free game play card and $25 towards free Pepsi-Cola Products. It’s always exciting to welcome a new partner, and even better when we can swing big from the beginning. No Purch. Necess. Void Where Prohibited. US/DC 18+. For Rules learn more: https://lnkd.in/e-P2qsRp #PepsiCoProud #Partnership #Topgolf

Its the perennial political football in golf clubs - and identified by you as the fourth biggest challenge facing clubs in 2025. Food and Beverage losses - an area where members are all experts.... After all, we all eat and drink, so why shouldn't we all be experts in F&B Management ? Well I use the toilet every day too, but that doesn't make me a plumber. Golf club members think that their F&B Department should make a profit, not too much of a profit, that would be wrong, but definitely a profit. But how many fully understand the challenges in breaking even when they demand high quality, large quantity, expansive opening hours, high levels of service and of course, low prices. If your wrestling with this challenge get in touch - as you can tell, its not our first rodeo.... kevin@ccl.services

What’s one contributor to a great golf tournament? Unlimited drinks and snacks. Yep. No drink tickets. Drink cart rolls up and you want a monster? And a snickers? Maybe someone else a beer? Some chips? No charge, all covered. It costs more, but pays dividends in golfer experience. At the BeaUtahful Invitational, OrderProtection.com and Checkout.com each sponsored a drink cart for $1,500. $3,000 in revenue. How much did it cost? $2,634 +- Not the greatest margin for me, I know. But, I could have spent half as much and how would the golfers of liked the nickel and dime of just having one ticket to choose their favorite item. Then, rest of day out of pocket? More importantly, how would that reflect on the sponsoring partner? How great is it to roll up in drink cart and say, “You get a soda, YOU get a soda, EVERYONE IS GETTING A SODA!” It’s beautiful.