New Post: Marketing and Sales Lead Generation Specialist - https://lnkd.in/dvRZJjRd is a remote position.
MUST BE BASED IN SOUTH AFRICA
As a Marketing and Sales Lead Generation Specialist at, you will be responsible for developing and executing lead generation strategies
to drive qualified leads into our sales funnel. You will work closely with our marketing and sales
teams to identify target audiences, create and optimize campaigns, and nurture leads through
the buyer's journey. Your role is crucial in generating new business opportunities and
contributing to the overall growth of the agency.
Key Responsibilities:
● Lead Generation Strategy: Develop and implement lead generation strategies across
multiple channels, including email marketing, social media, content marketing, paid
advertising, and SEO.
● Campaign Management: Create and manage lead generation campaigns, from initial
concept through execution and analysis, ensuring alignment with overall marketing
goals.
● Target Audience Identification: Research and define target audiences, develop buyer
personas, and tailor campaigns to reach and engage these audiences effectively.
● Lead Nurturing: Develop and execute lead nurturing strategies to move leads through
the sales funnel, utilizing email sequences, personalized content, and follow-up
communications.
● CRM Management: Manage and maintain the agency's CRM system, ensuring all lead
data is accurately captured, tracked, and updated.
● Performance Analysis: Monitor and analyze campaign performance metrics, such as
conversion rates, cost-per-lead, and ROI, to optimize lead generation efforts and
maximize results.
● Collaboration: Work closely with the sales team to align lead generation efforts with
sales objectives, ensuring a seamless handoff of qualified leads.
● Content Creation: Collaborate with the content team to develop lead magnets, landing
pages, and other content assets that attract and convert prospects.
● Market Research: Stay up-to-date with industry trends, market conditions, and
competitor activities to inform lead generation strategies and identify new opportunities.
● Reporting: Prepare regular reports on lead generation performance, providing insights
and recommendations for continuous improvement.
Requirements
Qualifications:
● Bachelor’s degree in Marketing, Business, or a related field.
● 3+ years of experience in lead generation, marketing, or sales.
● Proven track record of developing and executing successful lead generation campaigns.
● Strong understanding of digital marketing channels and tactics, including SEO, PPC,
email marketing, and social media.
● Experience with CRM systems (e.g., HubSpot, Salesforce) and marketing automation
tools.
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Open to full time marketing work | Marketing operations freelancing | CRM management, project management, and social media | Dad | Ecclesiastes 3 ✝️
3moJust applied! Looking forward to hearing from you all soon 🙌🏻