CMB’s Post

Join us Thursday, August 8th at 12-12:45 pm EST for a provocative conversation as industry experts and insights leaders from Urban One, Inc, Google, and CMB delve into the transformative impact of #GenAI within the realms of #media, #technology, and #entertainment. This discussion will highlight the findings from CMB’s 2024 Consumer Pulse report that explores the current landscape of GenAI adoption and its implications. Join us: https://bit.ly/3ye7olv Key Takeaways: 💡 Consumer sentiment of GenAI for media, entertainment, tech, and social media brands. 💡 The dynamic intersection of GenAI and media, technology, and entertainment. 💡 How GenAI will reshape innovation, products, brands, and consumer behaviors. 💡 How GenAI is reshaping our own trades as researchers and the implications for advancing research methodologies and insights. 💡 The tricky areas for brands to navigate when it comes to trust, credibility, ethical and responsible integration of AI. 💡 Research methods and roadmap ideas to inform your own insights and innovation work.

Join us Thursday, August 8th at 12-12:45 pm EST for a provocative conversation as industry experts and insights leaders from Urban One, Inc, Google, and CMB delve into the transformative impact of #GenAI within the realms of #media, #technology, and #entertainment. This discussion will highlight the findings from CMB’s 2024 Consumer Pulse report that explores the current landscape of GenAI adoption and its implications. Join us: https://bit.ly/3ye7olv Key Takeaways: 💡 Consumer sentiment of GenAI for media, entertainment, tech, and social media brands. 💡 The dynamic intersection of GenAI and media, technology, and entertainment. 💡 How GenAI will reshape innovation, products, brands, and consumer behaviors. 💡 How GenAI is reshaping our own trades as researchers and the implications for advancing research methodologies and insights. 💡 The tricky areas for brands to navigate when it comes to trust, credibility, ethical and responsible integration of AI. 💡 Research methods and roadmap ideas to inform your own insights and innovation work.

LAST CHANCE to join us TOMORROW, Thursday, August 8th at 12-12:45 pm EST for a provocative conversation as industry experts and insights leaders from Urban One, Inc, Google, and CMB delve into the transformative impact of #GenAI within the realms of #media, #technology, and #entertainment. This discussion—which builds off Sasha's discussion with Monika here in this video—will highlight the findings from CMB’s 2024 Consumer Pulse report that explores the current landscape of GenAI adoption and its implications. Join us: https://bit.ly/3SGm0RD Key Takeaways: 💡 Consumer sentiment of GenAI for media, entertainment, tech, and social media brands. 💡 The dynamic intersection of GenAI and media, technology, and entertainment. 💡 How GenAI will reshape innovation, products, brands, and consumer behaviors. 💡 How GenAI is reshaping our own trades as researchers and the implications for advancing research methodologies and insights. 💡 The tricky areas for brands to navigate when it comes to trust, credibility, ethical and responsible integration of AI. 💡 Research methods and roadmap ideas to inform your own insights and innovation work.

While everyone’s talking about #GenAI, it’s important not to just focus on the hype, but the adoption as well—especially because GenAI is at a chasm-crossing moment. Based on CMB's latest findings, GenAI is being adopted at a faster rate than AR/VR, and while it's not quite as mainstream as smart speakers, it's not far behind. So, why is GenAI surpassing more mature technology? Industry experts and insights leaders from Urban One, Inc, Google, and CMB explore this, and so much more. Watch the full conversation here: https://lnkd.in/eQf2HveH Key Takeaways: 💡 Consumer sentiment of GenAI for media, entertainment, tech, and social media brands. 💡 The dynamic intersection of GenAI and media, technology, and entertainment. 💡 How GenAI will reshape innovation, products, brands, and consumer behaviors. 💡 How GenAI is reshaping our own trades as researchers and the implications for advancing research methodologies and insights. 💡 The tricky areas for brands to navigate when it comes to trust, credibility, ethical and responsible integration of AI. 💡 Research methods and roadmap ideas to inform your own insights and innovation work.

NEW! ✨ 'Edge Research and Community Brands release the latest study: "A New Era of Associations: The transformational power of technology". This study, with data collected from hundreds of #association leaders and thousands of association #members, offers actionable takeaways to stay on top of the latest #technology trends, guide your organization’s strategies, and drive deeper member engagement and loyalty. Dive into the research: https://lnkd.in/eTHMwNJD #memberengagement #professionalassociations #tradeassociations #memberloyalty #AI #strategy #strategicplanning

Deep dive into the three key ways brands can use this powerful, near-instantaneous #GenAI technology to scale: https://lnkd.in/gxDPtDUD 📚 read our detailed Point of View 🎞 join us on April 17 for our virtual online panel discussion #InsightstoActivate is a monthly series exploring a range of timely topics, featuring impactful insights that you can activate tomorrow: https://lnkd.in/gjQU6H_C

Deep dive into the three key ways brands can use this powerful, near-instantaneous #GenAI technology to scale: https://lnkd.in/eBtaGMTu 📚 read our detailed Point of View 🎞 join us on April 17 for our virtual online panel discussion #InsightstoActivate is a monthly series exploring a range of timely topics, featuring impactful insights that you can activate tomorrow: https://lnkd.in/ehFsGxWJ

Deep dive into the three key ways brands can use this powerful, near-instantaneous #GenAI technology to scale: https://lnkd.in/e-Qy4sUB 📚 read our detailed Point of View 🎞 join us on April 17 for our virtual online panel discussion #InsightstoActivate is a monthly series exploring a range of timely topics, featuring impactful insights that you can activate tomorrow: https://lnkd.in/eF592GWY

The complexity of business, largely because of new media, viewpoints, AI, terminology, and the opportunities for suppliers, to leverage this for financial gain, forces us as business to think different To not simply be dragged along paths that will not add advantage That will not make your brand more competitive than others. Worse, that will make you spend more and achieve less Even not knowing what you are achieving Regardless of what we say, good ideas still trump, not access to vast technology, new media, just money, or many agencies A short video I made on this below #ai #insight #resources #competition #advantage #creativity #data #margin #think #differentiate #value #growth

Deep dive into the three key ways brands can use this powerful, near-instantaneous #GenAI technology to scale: https://lnkd.in/g-R6V9Hd 📚 read our detailed Point of View 🎞 join us on April 17 for our virtual online panel discussion #InsightstoActivate is a monthly series exploring a range of timely topics, featuring impactful insights that you can activate tomorrow: https://lnkd.in/gVrpUdtE