CMB’s Post

A great part of my job is working with some of the incredibly smart reporters and editors who write about us, or the industry. Over the years I've learned that having a binary view of what is or is not a "good" story is problematic, and that nearly always our best approach is to engage as deeply as possible, with all the facts we have. This is often true even when a story might be complicated, or difficult, or even negative. The result still might sting, but if it better reflects our thinking, that's a win for everyone, us, the readers or viewers. Where that approach fails is when it is clear a reporter is not willing to engage or shift a story, and the biggest tell on that is when we are approached for comment and fact checks on a story that has already been written. This is bad faith engagement, since the only outcome is likely a quote thrown into the already written story. Case in point: today, a single quote dropped into an already-written Bloomberg story. Bonus aggravation: a near zero attribution to specific humans throughout the story. https://lnkd.in/gPAb57tf

Harver now has a world first in Content Moderator assessments but what is Content Moderation? 🌍 Content Moderators review photos, videos, messages, and other user-generated content on social media platforms, websites, and online communities. These Content Moderators serve a critical role protecting us - the user - from inappropriate content. While the field is relatively new, moderating online content is big business, and is only expected to grow. In fact, the Content Moderator services market was valued at $7.5 billion (USD) in 2023, with growth forecasted to triple to nearly $23 billion by 2032. If you are in this business area read more below about our newest assessment offering.

When a reporter shows interest in a story you're pitching, they usually have to pitch it to their editors before moving forward. But what do you do when the editors decide against it? No isn't always a final answer. Reframe the idea, develop a new relevant angle, and offer an alternative approach. You'd be surprised at how often this results in the coverage you thought you weren't going to get.

👩⚖️ Sometimes when we're facing a difficult work situation, we really do need someone outside of the situation to help us reframe the narrative, take the emotion out of the situation, and evaluate the various options available. 📌 And that’s what the Effective Conversations Template Collection is all about! 🗨️ In this collection, you will receive first-hand access to Laura's objective perspective on how to handle some of the most challenging situations business analysts face, with clear language. Language you can practice in advance, repurpose into an email, or call on to save face. 💥 What’s more the Effective Conversations Template Collection is one of SEVEN products included in the Summer Package Deal. ❗ Today is the last day to take advantage of this offer! 💲 A $1,479 value for only $997 – you save $482. 👉 Click here to purchase the Summer Package Deal --> https://buff.ly/3W7u4f0

Words matter. Be aware of what’s shaping the narrative in your head. https://lnkd.in/dMtn6D2s

Harness HARO's power for effective link-building! 🌐 Understand standout pitches, from relevance to uniqueness. Craft pitches that resonate with journalists and get quoted, earning valuable backlinks. https://www.rfr.bz/lm8oahx

The easiest way to get your 1 Minute Morning news report. Join me on Substack.

🎙️ Association Insights: Is It Ever OK to Say 'I Don't Know' to a Reporter? 🎙️ O&U CEO Colleen Lerro Gallagher explores the dilemma of answering tough media questions. Discover why honesty is key and learn strategic ways to handle instances when you might not have all the answers. Embrace transparency to enhance trust and credibility with the media. 👉 Watch now for invaluable tips on managing media interactions effectively: https://loom.ly/upaC7jw #AssociationInsights #MediaTraining #PRtips #Communications

One of the most memorable yet funny media interactions I have experienced with one of my clients: Journalist: Asking questions about the company, business model, future plans, etc. Client (To my embarrassment/surprise, holding the printed briefing document): "Your questions don't seem to align with the questions provided here". Story ends!!

The primary responsibility of a reporter is to ensure that after reading his/her report, the reader should be left with no questions on the subject. While this is often challenging, it is by no means impossible. It is crucial for the reporter to anticipate what questions might arise in the reader's mind based on the information provided. This foresight is what truly defines the difficulty of a reporter's task. During my time working on an international assignment, I came to realize that the purpose of my report is to eliminate all confusions regarding the event or issue I have written about. The goal is clarity and comprehension for the reader. However, our practice often diverges from this ideal. Instead of clarity, confusion seems to be cultivated as much as possible!