CMO Room’s Post

As someone who is a HUGE advocate for ‘pre-loved’ fashion, eBay UK’s collaboration with ITV ticks all the right boxes for me for three key reasons... 🗝 💕 Sponsoring Love Island was a really smart move – Love Islanders have a big influence when it comes to fashion trends, both inside and outside the villa. To see eBay harnessing that influence, driving the shift away from fast-fashion to ‘pre-loved’ is a huge shift in the right direction! 👗 I love the positive framing of ‘pre-loved’ – as we uncovered in #TheGreenprint, aligning with what audiences already care about (which in this case is fashion and style) eBay subtly promote positive environmental behaviour without explicitly stressing the importance of the environment. As a result, viewers are more likely to lean in to and engage with the ad and the brand. 🌿 Whilst not stressing the importance of the environment seems counterintuitive here, it actually avoids the risk of ‘moral licensing’. Richard Shotton warned in The Greenprint that ‘moral licensing’ risks viewers compromising one environmental behaviour for another when they feel as though they’ve done ‘a good thing’ – in this case, audiences won’t be tempted to buy a piece of fast-fashion just because they did the right thing and bought ‘pre-loved’. I’m a big fan of the Love Island x eBay collaboration and am glad to see its return in the All Star series – System1 know that audiences will feel this way too, seeing that the previous sponsorship scored 4.2 Stars ⭐ ⭐ ⭐ ⭐ amongst viewers on our Test Your Ad platform. A brilliant campaign that is driving business impact and positive environmental behaviours! If you're headed to #LEAD next week don’t miss the Greener Growth session where Chiara Manco, Kate Waters and Eve Williams will be talking about this great partnership! #advertising #system1 #sustainability

THE URBANE BRAND PERSONALITY What are we like? In summary, we'd say we're down-to-earth, what-you-see-is-what-you-get types. Inevitably, any business is a collection of different individual personalities. But at Urbane, we like to be sure that our team members are honest, straightforward, and ego-free. We have no time for politics or pretension. We consider ourselves to be democratic in the way we work as a team and with our clients in partnership. Oh. And just in case that all sounds a bit dull, we do have a lot of fun doing what we love. ... #rebrand #brandstrategy #brandpersonality #brandagency #creativeagency ... To follow our rebrand process and see the final unveil, please visit https://lnkd.in/dfyED4Qc

In the past three years, AMAKA Studio has soared to new heights, collaborating with incredible creators and powerhouse brands like NIKE, Wavemaker, and Access Bank. Our vision has grown beyond just being a media company and we want to contribute more to our community. Today, I am excited to unveil our platform’s evolution into an inclusive social publishing platform to empower creators to craft, share, amplify and monetize their stories. We have exciting new developments, from enabling direct content monetization through subscriptions to linking creators with prestigious brands via the AMAKA Gigs Directory. Additionally, we are building financial tools for creators and diving deep into creator education with our Educational Cohort Program. We are on a mission to elevate the Pan-African creative scene globally. I'm excited to hit the road with our 2024 AMAKA Roadshow, and we can’t wait to meet you in your cities! I remain dedicated to propelling the impact and growth of Pan-African creatives while championing financial inclusivity. Feel free to reach out to us and share your feedback. We’re building in public and we know there will be some bumps along the way, but we want to focus on creating a platform exclusively centred around you, our community. Keep up with us to stay up to date on upcoming features and partnership announcements. You can sign up on AMAKA, and start creating today. https://lnkd.in/ertpYrxy Or if you'd like more info to have a better understanding of what we're all about, check us out here: https://more.amaka.studio/ Styling Credits because we're repping Pan-African brands all day, every day: Hair: @rukahair Shirt: @lokkohouse Jeans: @dailypaper

Remember the frustration of sifting through platforms that excluded your voice? I felt it deeply. Scrambling around to find a platform I could use only to be met with exclusion. When you’re from Zimbabwe there are many places that will actively not include you and this is true for many countries across the continent and the world. As a freelance writer, the dream of a social publishing platform for Black creators from across the globe burned bright. In 2019, I even started a prototype...but life, you know? Fast forward to late 2023, and a call with Adaora Oramah the founder of AMAKA Studio felt like kismet. It was like my dream had been plucked from my mind and transformed into something REAL. ✨ This year, one of my proudest moments is joining AMAKA's journey to empower Pan-African creators. From brand partnerships to onboarding first-timers, this platform is shattering barriers. Here's why AMAKA is the dream: 📣 Amplifying Black voices: It's a platform built by us, for us. Our stories deserve to be heard, loud and clear. 🤝🏾Brand Partnerships: Connect with amazing brands seeking diverse voices and perspectives. 💸 Monetization opportunities: No more hustling for pennines, AMAKA helps you turn your thoughts into profit. Earn your worth through subscriptions, creator grants. challenges, sponsored content, and more. 🤗 Supportive community: Network, collaborate, and grow alongside fellow Pan-African creators. 💃 No barriers to entry: Start your journey now, even if you have ZERO experience you own your own calendar and your content. Want to join the movement? 👀 Watch Adaora's video below for a glimpse of AMAKA's incredible future. 💥 If you’re creator, sign up now: https://bit.ly/4a89wJC Let's build this community and mission together. #Blackcreators #amakastudio #representationmatters #monetiseyourpassion #buildwithus #africaonthemap P.S. Share this post if you believe in the power of Black storytelling! P.P.S. Want to know more about my AMAKA journey? Drop a comment below! Or send me a DM!

What a creative use of SM Entertainment's IP: in this collaboration with beauty brand AMORE PACIFIC, the design of SM K-pop group's light sticks is reimagined as lip balm sticks. If light sticks are already one of the most interesting IPs and cultural traits of K-pop, this collab shows how its potential can be enhanced through licensing, generating new products, adding to the K-pop groups' branding strategy and fandom. Also, the target potential might lie in more than just the K-pop fans who happen to be makeup fans. In an aespa forum on Reddit, one fan said: "As a dude with no need for lipstick, I'd totally rock this as an alternative to a keychain lightstick" (source: https://lnkd.in/dUwSx-GJ) Fascinating! [Picture source: https://lnkd.in/dN-gHdjU]

Creators are taking the FROW at NYFW to the next level with unexpected POVs! From Nara Smith vlogging the day that she saw her husband, Lucky Blue Smith, walking the Ralph Lauren runway for the first time since their wedding, to Kit Price and Callum Harris giving us a front-row GoPro experience with live commentary at Tommy Hilfiger’s Ferry show—creators are redefining what it means to be part of Fashion Week. These fresh perspectives are not just content; they’re reshaping the fashion narrative, making it more personal, interactive, and relatable. It’s an exciting time to see how creators are bridging the gap between fashion and everyday culture, bringing high fashion into the hands of millions in a way that feels authentic and engaging. At MYTHOSMKRS, we’re all about exploring these cultural shifts and what they mean for brands and communities. If you're curious about how to harness the power of creators to drive engagement and build lasting communities, join us for our upcoming webinar, "Engineering Virality & Building Communities: The Blueprint for Success." 🗓️ Date: Thursday, September 19th ⏰ Time: 14:00 BST / 9:00 EST / 17:00 GST 🎟️ Register Now: https://lnkd.in/eEPcADfp Let’s dive into the future of content and culture-driven marketing together. #NYFW #Creators #FashionWeek #MarketingStrategy #CommunityBuilding #MYTHOSMKRS #Webinar #Culture #Content

Is your brand feeling a bit outdated? ⏳ Don’t let it fall behind! At Glowth, we’re all about giving your brand a fresh new look, with modern designs and smart strategies that bring it back to life. 🚀 Ready to give your brand a revamp? 👉 Let Glowth take it to the next level! #BrandRevamp #GlowthTransformation #NextLevelBranding #Glowth #GlowthBranding

While I might be a bit late to the party post-holiday, I couldn't miss weighing in on the Studio Underd0g and H. Moser & Cie collaboration. For a microbrand born in the pandemic to partner with such a prestigious brand is a massive accomplishment for Richard Benc and his team! 🎉 The collaboration marks SU’s first single-pusher chronograph, a significant step up in their watchmaking game. While the 59,000 CHF price tag has drawn some fair criticism (given SU's core mission of accessibility), I hope we’ll see these innovations trickle down to their more affordable models soon. There are likely unseen benefits to this deal, but SU must be mindful of its communication strategy. A disconnect between the brand’s accessibility message and this high-end partnership risks alienating their audience before the long-term benefits come to light. On a personal note, I pre-ordered a Series 01 Watermel0n (Gen 2) back in March, and while they met their delivery estimate, there was no communication until my watch shipped in August. SU has an opportunity to grow here: more transparency about their plans and projects would build consumer trust and keep their community engaged. Fans want to be part of your journey, to celebrate your wins and understand your challenges. This is a lesson for all small brands: today's consumers are savvy, engaged, and eager to connect with the businesses they support. Letting them in on your process helps turn customers into brand advocates. I’ll continue to recommend Studio Underd0g as an affordable, high-quality watchmaker and will be first in line for a Series 03. But their story would be even stronger if they fleshed it out a bit more. Thanks for reading this far! If you have thoughts on the collaboration or know of other brands navigating similar waters, I’d love to hear them in the comments. #Watches #Horology #LuxuryWatches #Microbrand #BrandStrategy #Collaboration

This is a great article. The folks at REI love Arc’teryx. We don’t carry the higher, super technical end of Patagonia’s line, so Arc’teryx is what we offer for that segment. Often, though, Arc’teryx is purchased by those seeking its fashion cred rather than any actual need for technical wear. This article explores many aspects of their market, and how they plan to grow.

THE URBANE BRAND PERSONALITY What are like? In summary, we'd say we're down-to-earth, what-you-see-is-what-you-get types. Inevitably, any business is a collection of different individual personalities. But at Urbane, we like to be sure that our team members are honest, straightforward, and ego-free. We have no time for politics or pretension. We consider ourselves to be democratic in the way we work as a team and with our clients in partnership. Oh. And just in case that all sounds a bit dull, we do have a lot of fun doing what we love. ... #rebrand #brandstrategy #brandpersonality #brandagency #creativeagency ... To follow our rebrand process and see the final unveil, please visit https://lnkd.in/dHwYzYyT