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🎞 No trailer has ever won an Oscar. Films wins Oscars, trailers tease them 🎞 Now, usually, the trailers are a good proxy for the quality, narrative and impact of a film, but they are not the film 🏎 Jaguar hasn't launched a film or a car, yet 🏎 It's launched a trailer. In fact, it's quite literally launched a "teaser". 📖 teaser noun [C] (FOR PRODUCT) 📖 "that gives a small amount of information about a subject, product, etc. in order to make people interested in seeing or hearing more about it later." I don't disagree with many of the points of view shared around the nature of the teaser (from a brand perspective) and it's highly likely that this will translate into what we see in a couple of weeks time, but it is still A TEASER. 👀 And if we are to judge this on the basis of that, it's one of the most effective teasers of all time, because come 2nd December all eyes will be on this brand and product 👀 I for one will be reserving further judgement until then (and really hoping the Jaguar marketing team is about to follow one of the best teasers we've seen with an even bigger reverse rug pull... 😳) #noholdingback

Turning Weekend Drives into Cinematic Journeys! What if I told you that a simple idea on a weekend could turn into a film? This past weekend, Aby Aneja, Bharat Kumar, and I challenged ourselves to see how far we could push our creative boundaries — not for a client, not for a deadline, but for the sheer love of storytelling. The result? A spec ad that embodies the feeling of clarity, freedom, and escape that comes with every drive. It wasn’t about perfection. It was about progress. It was about taking action instead of waiting for "the perfect moment" (because that moment never comes). For me, storytelling isn’t about selling — it’s about feeling. And this project was a reminder that sometimes, the stories we create for ourselves are the most powerful ones. If you’re someone who’s been waiting for the “perfect idea” or “perfect opportunity” — consider this your sign to start with what you have. Take the leap. Make the film. Write the script. Record the voiceover. Do it messy, but do it anyway. Don’t shy away from sharing your thoughts on the idea of escaping or on the film! SKODA India Sandeep Fernandes #Storytelling #SpecAd #CreativeProcess #Filmmaking #WeekendDrive #SkodaKushaq #DriveaSkoda #DrivetoDiscover #EscapetheOrdinary #MakeEveryKMcount

Managing a creative company is always a challenge. But in 2024, when Hollywood had been facing reinvention, advertising wrestled with an identity crisis, AI disrupted every corner of creativity, and tech layoffs sent shockwaves through industries—it wasn’t just a challenge; it was a storm. Staying relevant in one of these industries would have been a victory. But thriving across Film, TV, Advertising, Experiential, and Virtual Production? That’s a miracle! At The-Artery we hit that impossible mark. So, we’ve officially named 2024 “The Best Bad Year” Massive appreciation goes out to our employees, clients, partners, and collaborators. Awards are nice (and we’ve earned many this year!), but no trophy can capture the sheer grit, creativity, and teamwork it took to achieve this across so many industries!!! Here’s to pushing boundaries in 2025! #Filmmaking #VFX #postproduction #advertising #Creativity #Production #Experiential”

Those dramatic silent scenes in movies might seem peaceful, but behind the scenes, it can be quite the opposite! Filming often takes place in bustling locations with background noise like traffic, airplanes, or even chatter from the crew. To achieve that serene silence on screen, sound editors painstakingly remove these unwanted sounds and replace them with subtle ambient noises to create a more realistic and immersive experience. #SoundDesign #FilmmakingSecrets #KEU

Great initiative from TAP Air Portugal! 🛫 🎥 First onboard film festival called the Altitude Film Fest with : - 10 selected films in 2 categories : Documentary and Fiction, shot in Portugal - Passengers can watch and vote - 60% of the final score by the passenger votes / 40% by the festival’s official jury The key word here is : #Engagement ➡Engaged customers are more likely to be loyal, increasing retention and positive brand perception. ➡ With the collected data, TAP Air Portugal may offer more personalized experiences and include exclusive content, interactive games, travel tips, etc. In the highly competitive aviation industry, fostering customer loyalty gives businesses a significant edge. And this strategy can be effectively applied across various other markets as well ! #TAPAirPortugal #AltitudeFilmFest #CustomerEngagement #Loyalty #Aviation #Innovation #InflightEntertainment #VideoContent

Where It All Begins with 1 🎥 As Indian cinema gears up for the release of its biggest blockbuster, Pushpa 2, the power of "1" takes center stage: ✨ 1 movie rewriting records with 11,500+ screens. ✨ 1 unparalleled milestone of 100 million footfalls expected. ✨ 1 staggering achievement of ₹1,000+ crore in box office collections. ✨ 1 Cinema Network - UFO Moviez, standing tall as the No. 1 Cinema Advertising Network with the largest screen share PAN India during this monumental release! With the addition of 111 new screens to our growing network, we’re proud to strengthen our leadership, providing brands with unmatched access to cinema audiences across the nation. With this addition, we continue to push boundaries, setting the stage for unparalleled advertising opportunities in the cinema space. Here’s to celebrating the power of cinema, the excitement of Pushpa 2, and UFO Moviez staying true to its leadership – always No. 1! Let’s celebrate the magic of cinema – where everything starts with 1! UFO Moviez India Limited #Pushpa2 #UFOMoviez #No1CinemaNetwork #CinemaAdvertising #IndianCinema #Pushpa2 #UFOMoviez #No1CinemaNetwork #CinemaAdvertising #IndianCinema #BoxOfficeBlockbuster #BiggestReleaseEver #CinemaMagic #UnmatchedReach #111Screens #AdvertisingInnovation #MovieMarketing #PANIndiaReach #CinematicMilestone #BlockbusterSuccess

Understanding Studio Costs: What to Expect When Booking Discover the intricacies of studio costs and how they impact your booking experience. We break down factors like rental models, crew rates, and consumables to help you navigate your next production. Get informed and make the best decision for your project! #StudioCosts #FilmmakingTips #ProductionBudget #FilmCrew #VideoProduction #StudioRental #ContentCreation #BehindTheScenes #BudgetingForFilmmakers #Filmmaking

🚨🔴 RedShark Update 🔴🚨 We look at how ARRI's new entry-level ALEXA35 base model looks to make its top-tier cinema camera more accessible for a broader range of users and production types! 🎥✨ #cinemacamera #ARRI #technews #filmmaking #redsharknews

Moviegoers aren’t just any consumers—they’re high spenders with disposable incomes and diverse interests. By leveraging cinema’s immersive and highly engaging experience, marketers can drive meaningful impact. With impressive numbers like these, the VAB “Show Me the Money” study shows how cinema is the premier platform of choice to increase sales among A18+! #Cinema #Impact #PremiumVideo

Understanding and Navigating the Film Industry in the Global Economy The film industry is a dynamic and multifaceted sector that plays a significant role in the global economy. With the advent of globalization, the industry has seen substantial changes in production, distribution, and consumption patterns. Globalization and Co-Production: One of the most notable trends in the film industry is the rise of international co-productions. These collaborations between production companies from different countries aim to pool resources, share risks, and tap into diverse markets. However, while co-productions can enhance cultural exchange and economic benefits, they also present challenges. For instance, the reliance on state subsidies can distort market dynamics and lead to cultural homogenization rather than diversity. Economic Impact: The global film industry has a significant economic footprint. In 2020, it was valued at $42.5 billion and is projected to reach $50.6 billion by 2026. This growth is driven by technological advancements, increased demand for content, and the expansion of streaming services. Countries with robust film industries, such as the United States, India, and China, contribute substantially to this economic impact. Technological Innovations: Technological advancements have revolutionized the film industry. From AI-driven virtual productions to carbon-neutral filmmaking, technology is reshaping how films are made and consumed. These innovations not only enhance production efficiency but also open new avenues for storytelling and audience engagement. Navigating Challenges: Despite its growth, the film industry faces several challenges. The COVID-19 pandemic, for example, disrupted traditional production and distribution channels, accelerating the shift towards digital platforms. Additionally, navigating regulatory environments, securing funding, and addressing piracy remain persistent issues. Strategic Approaches: To thrive in the global economy, film industry stakeholders must adopt strategic approaches. This includes fostering a business-friendly environment, encouraging innovation, and promoting cultural diversity. Governments can play a crucial role by providing incentives, supporting infrastructure development, and facilitating international collaborations. In conclusion, understanding and navigating the film industry in the global economy requires a multifaceted approach that balances economic, cultural, and technological considerations. By embracing globalization, leveraging technological advancements, and addressing challenges strategically, the film industry can continue to thrive and contribute to the global economy.