Really great working with the crew at Blonde Inc. and The Bridge Yard facility in Oakland. We're thrilled with how this turned out!
CEO & Founder Collaborative Robotics. AI & robotics leader. Formerly Distinguished Engineer at Amazon and CTO at Scale AI.
We decided in mid-September to reveal Proxie to the world before the holidays, giving us less than 10 weeks to pull it off. We knew we wanted to work with the most talented creative team we could find anywhere in the world, as well as a director who understood the story we wanted to tell about a future more alive with the help of robots, and a venue that paid homage to our industrial history. Finding a team that could do the quality of production we were hoping to achieve, as well as a venue that put Proxie in the best light, quite literally, was a tall order in such a short time frame. We had been inspired by the work Blonde Inc. out of Denmark had done with other brands to tell human stories connected with new technology. We were excited when they agreed to take on the project. We were confident Carl Feigenberg was the director who could bring the emotion to that story. We then searched all over for the best location for the shoot and found it right in our own backyard at The Bridge Yard in Oakland. I've talked about the community you build as a startup with an emphasis on building community with our customers, investors and employees. But you also create a community with the vendors you choose to work with. Over the next couple of days, I will highlight more of the amazing vendors we feel fortunate to have in our Cobot community. Thank you to Carl and Blonde Inc. for bringing Proxie's story to life at Bridge Yard. If you haven't seen the video, please check the comments for a link.
