Coalition Technologies’ Post

In our first 30 days with a BigCommerce #fashion brand, our paid advertising team has been able to exceed the client stated goal of reducing CPA by 20%. Not only did we exceed that goal, we doubled the reduction in CPA to 40.4%! Spend has dropped by 35% in that stretch, with only a 2.67% drop in revenue. We're still early in the campaign, but our knowledge of bid strategies, audience targeting, and general campaign structures works wonders, even when we aren't rolling out new creative or advertising initiatives. This type of strategy helps ecommerce brands spend with confidence and better understand the economics of what drives results for them. Killer work by the PPCers at Coalition Technologies! #ecommerce #GoogleAds #PPC #ROAS #CPA #GooglePremierPartner

The secret to boosting sales for D2C e-commerce brands might surprise you... You've got all the top digital advertising channels in your arsenal - social, search, video, programmatic, and CTV. But are you fully leveraging these for maximum ROI, ROAS, and LTV? Here's the truth: It's not about spraying and praying. The real game-changer lies in data-led strategies – precise audience targeting, compelling messaging, campaign optimization, and regular testing. If you're still playing a numbers game with your advertising budget, hoping to hit something - it's time for a change. Remember, no amount of outreach can help if it's not reaching the right people on the right platforms with the right message. Understand your customer journey, improve your value proposition, and invest in ads that truly resonate with your target audience. That’s the surefire way to boost e-commerce sales!

What is the Facebook Pixel? The Facebook Pixel is a piece of code provided by Facebook that you can place on your website to track visitors' actions. It's a powerful tool for advertisers because it allows them to measure the effectiveness of their Facebook advertising campaigns by understanding what actions people are taking on their website after clicking on a Facebook ad. The pixel works by placing a small, invisible tracking pixel on your website. When someone visits your site and takes an action (such as making a purchase or filling out a form), the pixel sends that information back to Facebook, where it can be used to measure the effectiveness of your ads, optimize ad targeting, build custom audiences for retargeting, and track conversions. Overall, the Facebook Pixel helps advertisers understand how users interact with their website after seeing their Facebook ads, allowing them to make more informed decisions about their advertising strategies and improve their return on investment (ROI). #facebookpixel #FacebookPixelSetup #facebookpixels #facebookpixelads #facebookpixelbenefits #facebookpixelbusiness #facebookpixelcode #facebookpixelconversion #facebookpixelexpert #facebookpixelevent #facebookpixeles #facebookpixelforbeginners #facebookpixelforshopify #facebookpixeloptimization #facebookpixelonwordpress #facebookpixelpanel #freelancersumana #freelancersumanasumana #sumanasumanafreelancer #digitalmarketersumana

In the realm of digital marketing, display advertising has traditionally been seen as a tool for increasing brand awareness. However, recent experiences have shown me that when leveraged creatively, display ads can do much more — even drive conversions. One effective strategy involves importing custom audiences into Google, creating opportunities for hyper-targeted awareness campaigns, even at the prospecting level. Imagine targeting a specific subset of 20,000 to 40,000 people with a tailored message; you're not just casting a wide net, but fishing with precision. Moreover, retargeting remains a powerful aspect of display advertising, helping reinforce messages and convert previous visitors. But it's the use of the right creative that can truly amplify results. For instance, offering a downloadable white paper as a soft ask can transition a passive viewer into an active lead. Through strategic planning and innovative audience targeting, I've seen firsthand the conversion potential of display ads that go beyond their conventional use. This approach not only enhances the reach but also the impact of campaigns, ensuring that every ad dollar spent works harder. For those looking to refine their digital advertising strategies, consider how nuanced targeting and creative calls to action can transform your display advertising from a simple awareness tool to a robust mechanism for conversion. Let's rethink how we utilize these powerful tools to maximize ROI. #DigitalMarketing #DisplayAdvertising #MarketingStrategy #InnovationInMarketing #AdCreatives #ConversionOptimization #MarketingROI

🔍 Exploring Facebook ad costs on Shopify’s blog sheds light on a common concern among businesses—how much should you spend to reach your target audience effectively? 📊 Average Facebook ad costs: - CPC: 69¢ - CPM: $9.88 per 1,000 impressions - CPL: $8.87 🎯 Factors affecting ad costs: - Bidding strategy - Ad quality and relevance - Audience targeting - Ad format and placement - Time of year - Performance goal 💡 Insights on reducing Facebook ad costs: - Pick the right campaign objectives - Use narrow audience targeting - Run retargeting campaigns - Make campaigns relevant - Monitor ad frequency - A/B test ad creatives and placements - Focus on post-click experiences 💬 What are your thoughts on optimizing Facebook ad spend? Share your experiences and tips! Let's dive into the world of effective online advertising together. https://lnkd.in/dT2fFPSs

Dominate Amazon PPC with These Insider Secrets 🡆 Tired of PPC being a costly headache?Use its true profit potential. 1. Laser-Focused Keyword Targeting Appearing for the right searches is make-or-break. Ditch the broad approach. 2. Dynamic Bidding for Max ROAS Rigid bids = stagnant sales. Embrace optimization for soaring profitability. 3. Sophisticated Audience Targeting Going beyond the basics unlocks skyrocketing conversions. 4. Attention-Grabbing Ad Creative Stand out in the crowded marketplace and win the click. 5. Data-Driven Optimization Continuously outmaneuver the competition with a metrics-driven approach. #AmazonPPC #EcommerceGrowth #SellerSuccess 

Mastering Meta Ads – The Power of Precision Targeting One of the things I love most about Meta Ads (Facebook and Instagram) is the precision targeting they offer. Whether it’s creating custom audiences based on website visitors, retargeting those who’ve interacted with previous ads, or building lookalike audiences, Meta Ads allows us to pinpoint exactly who we want to reach. This kind of targeting, when done correctly, can drastically reduce your cost per acquisition and increase overall ROI. I recently ran a campaign for a fashion e-commerce brand where we leveraged Meta’s custom audiences and retargeted users who had abandoned their shopping carts. By refining our messaging to highlight urgency and offering a limited-time discount, we were able to convert 15% of those users—leading to a significant boost in revenue. But it’s not just about retargeting. You can also use lookalike audiences to scale your reach and find new customers who resemble your top buyers. For any performance marketer, understanding how to harness Meta Ads’ powerful targeting tools is key to success. What’s been your experience with Meta Ads? Any tips on leveraging custom or lookalike audiences to boost conversions? #facebookadvertisements #facebookads #metaadvertisement #digitalmarketing

▶ Importance of Facebook Paid Marketing for E-commerce Business 🖊 👉 Facebook paid marketing is crucial for e-commerce due to its massive user base, advanced targeting, and customizable ad formats. Features like dynamic ads, retargeting, and detailed analytics help businesses reach their ideal audience, boost conversions, and build brand awareness cost-effectively. It provides a platform for community building and engagement, making it an essential tool for e-commerce success. #digitaladvertising #digitalbusiness #freelance #paidmedia

With cookies turned off for 1% of Chrome users last week (30 million users) and Google's plans to phase out cookies for 100% of Chrome users by Q3 2024, it is more important than ever to find ways to reach your target audiences. Here is a great way to ensure you're still talking to your prospects. #marketing #advertising #cookies

🚀 Tactical Tip #1: Start with a Solid Foundation 🛒 When it comes to scaling your e-commerce business through paid advertising, a sturdy foundation is your launchpad to success. Your website is your digital storefront, so it needs to shine. Start by optimizing it for conversions – streamline the checkout process, ensure mobile-friendliness, and keep load times lightning-fast. A seamless user experience will set the stage for your paid advertising campaigns to shine even brighter. Remember, your website is where the magic happens! 💻💰 Stay tuned for more tactical tips on scaling your e-commerce business through paid advertising, including strategies for ad creatives, audience targeting, and more! 📈💡 #EcommerceScaling #PaidAdvertisingTips #DigitalMarketing