COBE ’s Post

We had the honour of welcoming Olivier Novasque, the CEO of Sidetrade during the 9th Value & Transformation Breakfast co-hosted by SINGULIER and Amala Partners. His expertise in the strategic and ethical use of customer data in AI aligns perfectly with our mission of promoting innovative, data-driven transformation for our clients. Sidetrade has significantly advanced in the field of #GenerativeAI, revolutionizing the industry with their strategic use of B2B transaction data since its inception as a SaaS model in 2000. Their AI-powered software, crucial in managing the Order-to-Cash cycle for companies, is underpinned by a robust database from over $6.6 trillion in financial transactions. This proprietary customer data not only serves as a formidable barrier for new entrants but also enables Sidetrade to generate unique insights and predict future market behaviors, solidifying their competitive edge. 🎯 Many thanks to Olivier Novasque for sharing his inspirational insights with us, and a big thank you to Jean-Michel Cagin, Nizar CHAYEB, Charlotte Kan for their collaboration in making this event a success. 🙌🏽 #Innovation #AI #DataEthics #B2B #SingulierEvents #ValueAndTransformation #AmalaPartners #Sidetrade  

Thank you very much Worldwide Business Research (WBR) for the fascinating event at etail 2024 in Berlin. It was very interesting to see over these two days what is happening in the field of B2B and B2C ecommerce and new business models - and of course, in the topic of Generative AI 🙂 #eTailGermany #ECommerce #DigitalTransformation #Networking #Innovation #OnlineRetail #GenerativeAI

Pivotree Inc. and Spryker's latest report reveals a seismic shift in B2B buying behaviors, emphasizing a massive move towards digital platforms. Surveying 100 B2B leaders across the U.S. and Canada, the report uncovers a crucial fact - while digital demand skyrockets, 33% of businesses still struggle to offer satisfactory digital buying experiences. Pivotree's CEO, Bill Di Nardo, stresses the urgency for businesses to adapt to these new digital norms. The key? Embracing strategies from consumer eCommerce, such as personalized journeys and marketplace experiences. Spryker's Co-founder, Boris Lokschin, points to AI as a major force in reshaping B2B commerce, driving efficiency and innovation. Expect a more customer-centric B2B world, blending innovative technologies and strategies to meet the digital era's demands. #B2BCommerce #DigitalEra #AI #Pivotree #Spryker #BusinessTrends

Our very own Ben S. took a moment to join Omar De Silva on the Disrupt Radio program “The Enterprise Breakfast podcast” to discuss all things eCommerce and the state-of-play businesses find themselves in today’s market. In the interest of saving your time, you can see the time stamps below to fast-track to the points that you’re most interested in.    👇👇👇  → 1:00: B2B eCommerce and its role in the digital market and how Commerce Vision differs from B2C platforms models. → 3:10: An example of where B2B eCommerce can allow businesses to target products to the appropriate people using Nursing as a great anecdote.  → 4:25: How the online experience can affect buyers' sentiment regarding the business reputation and reliability. Where B2C experiences are becoming more and more expected in B2B experiences. → 6:10: The rise of mobile device transactions reaching as high as 40% and how eCommerce platforms are poised to solve points of friction for businesses. → 7:10: How the advent of AI will change the eCommerce landscape. Ben's advice: Be cautious about deploying AI within your business and think of its potential from a business fundamental perspective.    Find out more about CommerceVision on our website here 〰 https://lnkd.in/gAnGxhM3 

Are you headed to The Lead Summit next week? Stop by the ReturnBear Booth on Thursday July 11th, and get a chance to chat with our friend Rosie Bailey! Rosie is the CEO and Co-Founder of Nibble, an AI negotiation platform for retail, B2B and marketplaces. She'll be hanging out with us from 12pm-3pm on Thursday at Booth 211 🌟 About Rosie: Rosie Bailey is the driving force behind Nibble, an award-winning AI negotiation chatbot transforming e-commerce. With a background in investment banking, she's negotiated multi-million dollar deals for top companies like wagamama, Unilever, and Jimmy Choo. Now, she channels her negotiation expertise and experience into helping businesses close deals faster and more efficiently. About Nibble: Nibble's AI negotiation chatbot empowers customers to make personalized offers in B2B and DTC e-commerce. For DTC brands, Nibble helps clear excess stock without heavy discounting, offering an engaging, on-brand experience that boosts conversion rates and margins. Don't miss this chance to learn from one of the best in the business! See you there! 👋 #Ecommerce #Retail #AI #Negotiation #Ecommercesolutions #TechInnovation

𝐄𝐦𝐩𝐡𝐚𝐬𝐢𝐳𝐞 𝐞𝐱𝐩𝐞𝐫𝐢𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐯𝐚𝐥𝐮𝐞 Are your B2B e-commerce experiments truly unlocking your potential? Discover how AI can elevate your strategy and transform your vision into impactful results.  Join our B2B Frontrunners community on September 17th for a deep dive into how leading companies like Bunzl Continental Europe (supported by our partner VML) and Musgrave (supported by our partner Accenture), turn isolated experiments quickly into powerful digital transformations—learn how to set clear, measurable goals and use advanced e-commerce and AI-driven tools to supercharge your strategy. Let's transform your approach together! 💡 𝐎𝐮𝐫 𝐒𝐩𝐞𝐚𝐤𝐞𝐫𝐬:  Eric Croon // Niall Mullally // Peter Klinkhamer // SPARQUE.AI // Arjen Bonsing // Gerrit Enthoven 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐧𝐨𝐰! ➡️ https://lnkd.in/eKX9K5ZR.. #B2Bfrontrunners #B2B #Ecommerce #DigitalTransformation #Innovation #AI #Experimentation #AI

⚠️ DON’T MISS: Join us Wednesday, January 31 for “AI-Powered FITMENT: Guarantee the Right Product and Fit Every Time” and learn how you can improve #fitment for your enterprise #eCommerce business. Some key takeaways to look forward to from our CEO Roland Gossage and Master B2B eCommerce Co-Founder Brian Beck: ⚙️ Why fitment is such a pervasive problem for retailers with product part search queries by year, make, and model 🤖 How AI-first fitment solutions can handle misspelled words, ambiguous searches and conversational language 🔎 Why next-gen search is uniquely suited to solve complex use cases like fitment 📈 How modern fitment solutions generate revenue gains for B2B retailers and wholesalers Excited yet?! 🤩 Mark your calendars for Wednesday, January 31 at 1 PM ET. Register now!! ⬇️ #ProductDiscovery #SearchAI #OnlineSearch #B2BeCommerce #DigitalCommerce #OnlineRetail #DigitalCommerceSearch #Retail

I'm excited to share some great news: Intershop Communications AG is a strong performer! In the latest Forrester Wave report, we've earned one of the highest scores for our B2B e-commerce offerings. ➡️ It's a testament to our team's dedication to infusing AI into everything we do ➡️ With our AI-powered core, we're ready to shape the future of commerce solutions ➡️ SPARQUE.AI shows again what we already have achieved with AI Can't wait to see where this journey takes us! 👇For more insight, click the link in the comments below 👇 #Forretser #AI #ecommerce #B2B

2024 is rolling, and so is the incorporation of more and more advanced technologies in B2B tech platforms. It’s a year to lead categories. Check out my blog on the top 3 things tech marketers should do in Q1 2024 to get out front of the 🌊 #techpr #categoryownership #techmarketers 

B2B advertising only represents about 10% of the total spend. Three reasons for that: 1) the dominant focus on selling channels in B2B over marketing channels; 2) Vague attribution models that don’t paint a clear picture of advertising’s impact on B2B revenue streams; and 3) The fragmentation and complexity of most B2B go-to-market models that still linger from the last century. Check out this research using more than 100 senior interviews over 2+ years identify, and take advantage of 28 best practices from industry leaders who are delivering exceptional returns on their media investments. We can help.