Gen Z wants “honesty, change, and the ability to build the world they want with their dollars. And what’s so bad about that?” Grace Dunlavy discussed brand accountability and how to win over the new generation for Ad Age: https://lnkd.in/eug583wb
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Strategic Partnerships & Alliances (ISV, GSI, Technology) | Corporate & Business Strategy | Sales & BD Operations
The Super Bowl is not just about the game, but also the commercials! I remember analyzing them in my USC marketing class. This year, new fans are tuning in thanks to the Taylor Swift effect. Did you know that women and girls make up 46% of the fan base, and there has been an 8% increase in young girls this year? This means new brands and more female-focused commercials. But with a 30-second commercial costing up to $7M, what's the ROI? Will you remember the brand or just the aspects of the commercial? Let's see what this year's ads have in store! #superbowl #adstrategy #commercial
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And just like that, CCC turns 12! 🎉 It's been an incredible adventure so far, and we've met so many amazing people along the way. Thank you to everyone who has supported my growing business, especially our loyal clients. Cheers to 12 years of connecting brands with their target audiences—and the future! 🥂 #CCCgetsMktg #entrepreneurialjourney #inboundmarketing #smallbusinessowners #contentmarketingstrategy
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Swifties and marketers, unite! Did you know that the majority of brands draw a blank space when it comes to responding to viral moments? In fact, 60% of marketers say they do not have a formal process for trend spotting. In our latest blog post, we do a deep dive on Taylor Swift’s undeniable marketing prowess, and identify how brand’s can tap into the singers’ unparalleled authenticity for real-time marketing success. Plus, we highlight some of the innovative brands who are riding the Swiftie wave to authentically align with target audiences — like how one brand responded to a viral Swift moment in 24 hours and generated over 4 billion impressions. Follow along as we outline 5 easy steps that every marketer can follow to create a real-time marketing playbook for responding to trending moments with speed and authenticity. Make sure your brand never goes out of style — learn more here: https://lnkd.in/ek-XA-YW.
Excited to share our latest insights on Taylor Swift's impact and how brands can leverage her ongoing viral moments for marketing success. But, how exactly can brands do this authentically? 🤔 Take a look at Swift’s approach and the brands strategically aligning themselves alongside her, and discover how to react authentically to cultural moments. Learn more: https://lnkd.in/ek-XA-YW #TaylorSwift #ViralMoments #MarketingStrategy #MarketingInsights Olivia D'Amato
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🍂 Fall has arrived in Virginia! 🍁 At PLAY, we're ready to harness the magic of the season to elevate your brand. From fresh strategies to innovative campaigns, we help you connect with your audience while enjoying the beauty of fall. 🌟 Let’s talk about how we can make your business shine this autumn! 🍂📈 #FallInVirginia #SeasonalMarketing #CreativeStrategies
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Why Taylor Swift has such a strong relationship with her fans? Taylor Swift never compromised her true self. From candid moments to personal stories, she embraced Authenticity, building a connection that resonates with her Fans. Her unapologetic approach to being herself has become a cornerstone of her brand. Honesty and transparency are most important pillars of a Brand and its audience’s relationship just as it is in any human relationship. Stay true to your brand and build connection with your audience, because relationships are two-way thing. #lessonsfromtaylor #brandinglesson #brandingtips #brandingexamples #brandcore #brandheart #marketingtips #authenticbranding #taylorswiftmarketing #taylorswiftbrand #marketing101 #personalbranding #loyalfans #truebrand #brandinggenius #marketinggenius #authenticbrand #brandvoice #brandcommunication #brandpromise #brandconsistency #consistentbranding #personalimage #brandimage
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Nowstalgia in Advertising - who knew 🤷 Bold colors, retro fashion, and classic TV shows are back in the spotlight, and seem to be resonating with younger Gen Z audiences. In particular, a wave of 90s and early-2000s nostalgia is sweeping this generation, some calling it the Y2K Throwback Moment. Impacting everything from fashion to entertainment and technology, it's a crucial trend for brands to pay attention to. Gen Zs may be seeking authenticity in today's fast-paced digital era and this presents a unique opportunity for advertisers to craft campaigns that strike a chord with them. Share your cherished 90s memories or mention any standout campaigns that have caught your eye recently! 💬👇 p.s. Yes the photo is from an 80s movie buy, hey, it was released in 1989 so give us a pass 😄 #Advertising #GenZ #Nostalgia #Nowstalgia #media #creative #generation #90s #00s #Marketing
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Have you ever thought what makes Taylor Swift so popular? No doubt her songs are terrific but, It's her Marketing strategies which makes them a chartbuster. Here are some invaluable lessons we can extract from the pop sensation herself. ✨️ Build a strong Personal Brand. ✨️ Embrace changes & reinvent yourself. ✨️ Build genuine relationships with your audience, fostering trust & loyalty. ✨️ Push boundaries & dare to experiment. ✨️ Put storytelling as the heart of your strategy. ✨️ Stay agile, leverage trends & maximize impact. ✨️ Recognize the power of Partnerships. ✨️ Leverage Social media for pupose-driven marketing. Taylor Swift's marketing playbook offers indispensable insights for brands navigating the ever-evolving landscape. Do take cues from Taylor and Shake it off, fearlessly embracing the journey ahead.🚀 #marketinglessons #innovation #motivation #personalgrowth #brandstrategy #storytelling
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What if we removed Black people and culture from marketing communications? Where would the 'inspiration' come from? What insights would we glean? What trends would we 'tap into?’ Where would the edge come from? What messages and stories would we communicate? What would the 'look & feel' and 'tone' be? What music would be playing? What would the dances look like? How would the sports, auto, insurance, soft drink, fashion & apparel, streaming, technology, social media, food, fast food, home, CPG, beauty, hair categories be impacted? What would they look like? What would they feature? What would they have to say? What if we did the polar opposite? Now imagine that. #advertising #marketingandadvertising #marketingcommunications #marketing #brandbuilding #brandcommunication #brandcommunications #brandconsultancy #brandinginspiration #brandingandmarketing
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Senior Ad Sales Executive | Vibrant Client Relationships | Marketing Innovation | ROI & ROAS | Digital Media & TV | Advertising Sales
🌟 Leveraging the Taylor Swift Effect: Authentic Brand Connection 🌟 Last year, I splurged on Taylor Swift tickets for my 13-year-old during a tough time with her friends. It sparked an unexpected shared experience filled with outfit shopping, friendship bracelets, and endless song rehearsals. Even a year later, we're still bonding over Taylor Swift! This is just one story in the widespread Taylor Swift effect. Brands are tapping into this phenomenon too- but how do you do this authentically? I'm excited about Sightly's Olivia D'Amato's piece on how Taylor Swift is reshaping brand-consumer dynamics. How can brands harness this effect? Done right, it creates diehard fans. Read Olivia's insights here: https://lnkd.in/ek-XA-YW Olivia D'Amato #TaylorSwift #Branding #Authenticity #Sightly #MarketingStrategy
Excited to share our latest insights on Taylor Swift's impact and how brands can leverage her ongoing viral moments for marketing success. But, how exactly can brands do this authentically? 🤔 Take a look at Swift’s approach and the brands strategically aligning themselves alongside her, and discover how to react authentically to cultural moments. Learn more: https://lnkd.in/ek-XA-YW #TaylorSwift #ViralMoments #MarketingStrategy #MarketingInsights Olivia D'Amato
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Black consumers trust Black Celebrities for brand advice, revealing their immense influence. Authenticity is key to tapping into $1.6T buying power. Read more to understand why brands must embrace this cultural trust for success. #BlackInfluence #Authenticity#Money #Marketing
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