Codeword’s Post

I wrote a thing about brand social because... well, I find it strangely difficult to find anything other than trite cliches about how to do it strategically, at scale. If you're charged with running brand social and feel like you're beating your head against the wall, this is for you! I think most brands genuinely intend to provide audience value with their social content, and sometimes they do. But what kind of value? This is where things typically break down... People don't want to experience "value" in the abstract. They're hunting for six things, basically (according to some interesting Snap Inc. and Mindshare research). 1. Joy 😂 2. Learning 📗 3. Exploring 🆕 4. Passing time ⏳ 5. Progression 📈 6. Connection 👥 A lot of brands (especially on here) think they're serving the learning need state with their content, but let's be real, that's because it gives them permission to push promotional messages under the guise of "education." Connection is another one that's tempting to cut corners with. Where things get really interesting, is when a brand addresses a need state people are *least* likely to associate with that brand. What would it look like for a B2B brand to serve joy online? What would it look like for a beauty brand to just help their audience pass the time? The possibilities are endless, exciting, and differentiated. And what brand couldn't do with endless, exciting, differentiated content? Anyone out there using this need-state strategy now? What have you found? #socialmedia #content #brandsocial

Organic reach on social media is low, making it difficult for brands and creators to create content that beats the algorithm. In a video, Sprinklr asked social media thought leader Mari Smith for her thoughts on creating high-performing social media content. Watch here: http://ms.spr.ly/6048i5D4k

Discover our blog on this years evolving social media trends 📈 Learn authentic engagement techniques and craft a compelling content strategy in the age of AI-generated content 🤖 Explore platform selectivity and Mark Zuckerberg's push for a decentralised social media future with the "Fediverse" 🌍. Elevate your organic social media strategy now: https://lnkd.in/ecH5Jiy7 👈 #socialmediamarketing #socialmediaengagement #2024trends

Organic reach on social media is low, making it difficult for brands and creators to create content that beats the algorithm. In a video, Sprinklr asked social media thought leader Mari Smith for her thoughts on creating high-performing social media content. Watch here: http://ms.spr.ly/6047inpA9

Organic reach on social media is low, making it difficult for brands and creators to create content that beats the algorithm. In a video, Sprinklr asked social media thought leader Mari Smith for her thoughts on creating high-performing social media content. Watch here: http://ms.spr.ly/6045i9xJZ

Organic reach on social media is low, making it difficult for brands and creators to create content that beats the algorithm. In a video, Sprinklr asked social media thought leader Mari Smith for her thoughts on creating high-performing social media content. Watch here: http://ms.spr.ly/6043i9vp7

Organic reach on social media is low, making it difficult for brands and creators to create content that beats the algorithm. In a video, Sprinklr asked social media thought leader Mari Smith for her thoughts on creating high-performing social media content. Watch here: http://ms.spr.ly/6047ieNjd

Organic reach on social media is low, making it difficult for brands and creators to create content that beats the algorithm. In a video, Sprinklr asked social media thought leader Mari Smith for her thoughts on creating high-performing social media content. Watch here: http://ms.spr.ly/6047ib1KW

Organic reach on social media is low, making it difficult for brands and creators to create content that beats the algorithm. In a video, Sprinklr asked social media thought leader Mari Smith for her thoughts on creating high-performing social media content. Watch here: http://ms.spr.ly/6040ii9uq

Organic reach on social media is low, making it difficult for brands and creators to create content that beats the algorithm. In a video, Sprinklr asked social media thought leader Mari Smith for her thoughts on creating high-performing social media content. Watch here: http://ms.spr.ly/6044iouWK