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Thrilled to see our own Director of Innovation, Savannah Westbrock, featured in LBBonline - Little Black Book's latest on scaling local relevance across the US market! 🥳 Savannah joins forces with fellow thought leaders from Worldwide Partners, Inc. to offer insights into navigating the diverse American landscape for brands. The US may seem like one big market, but there's a goldmine of opportunity when you tap into the unique needs and preferences of different regions. "Like many in spillover cities, I experience the complex interplay between neighboring states' regulations, taxes, and consumer behaviors. This diversity offers brands a chance to authentically connect with varied audiences, but authenticity is key - algorithms won't cut it for long." Check out the full article on LBBOnline to delve into strategies for crafting impactful, locally-relevant marketing campaigns and learn how to win over audiences across the US! #digitaladvertising #localmarketing #USmarket Read the full article here ⬇️ https://lnkd.in/gVVjetPf

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