What makes a keyword a ‘money keyword’? 💸 For context, the money keyword strategy is our term for how we approach SEO at Cognism. It’s about focusing your resources on the highest-intent keywords, the terms and phrases that bring people ready to buy to your site. Keywords like “what is demand generation” don’t count - while it generates a lot of traffic for us and has numerous backlinks, it doesn’t convert. People who search for “demand generation” are unlikely to convert as they want information. So it’s about finding and prioritising the keywords that convert. Any keywords that when searched, would lead a prospect to Cognism as a critical solution to their problem. For example: How to gather high-quality data to run email campaigns and fuel sales teams for outbound (because it’s hard to do without Cognism!) Listen to Monika Kisielewska explain this below, and to listen to the full Loop Live SEO session, we’ve left the link in the comments. #b2bmarketing
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Founder & CEO, Skalegrow - B2B Marketing Agency | IIM Bangalore | Speaker | Mentor | Helping 20+ B2B Marketing Leaders & CEOs Do Marketing Right | Building India's Largest B2B Marketing Community | 📅 Book a meeting now
We at Skalegrow recently helped one of our clients increase traffic by 73% and leads by 33% only by using SEO. And this was over a period of just 8 months. This is the method we followed 👇 : 👉 We did a marketing audit to understand where the client stands in terms of its SEO and online presence. 👉 We analyzed its products and competitors in detail to learn everything about the industry. We also interviewed the SMEs (Subject Matter Experts) for an in-depth understanding of its products. 👉 Next, we identified 7 pillar topics around which we could write blog posts. 👉 We came up with 5+ topics under each pillar. 👉 Conducted detailed keyword analysis to identify primary, secondary, and tertiary keywords for each topic. 👉 The final step was to create the content around the identified keywords. We also optimized the product pages with better keywords. Sounds simple. But takes experience and in-depth knowledge of SEO to execute successfully. Want to learn how we can achieve the same results for your B2B business? Comment 'SEO' or reach out to me over DM. #marketing #seo #searchengineoptimization #b2bmarketing #digitalmarketing #contentmarketing
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Social Media Manager & Marketing Specialist | Graphic Design | SEO | Instagram TikTok Twitter YouTube | Pinterest | Facebook | Google Ads | B2B LEAD | Recruitment - Let's chat about growing your business today!
SEO is essential for websites because it ensures they rank higher on search engines, making them more visible to potential visitors. This visibility translates to increased traffic, credibility, and better user experiences, all while providing a cost-effective and competitive edge in the digital landscape. Boosts visibility and rankings on search engines. Establishes credibility and trust with users. Improves user experience and engagement. Provides cost-effective, long-term marketing. Offers a competitive edge in online spaces. Targets local customers for businesses. Serves as a sustainable, continuous improvement strategy. #SEO #SearchEngineOptimization #DigitalMarketing #SEM (Search Engine Marketing) #GoogleRankings #SERP (Search Engine Results Page) #SEOtips #SEOTalk #KeywordResearch #ContentMarketing #LinkBuilding #LocalSEO #OnPageSEO #OffPageSEO #SEOStrategy #SEOTools #WebsiteTraffic #GoogleAlgorithm #SEOExpert #MobileSEO
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I help businesses & brands to grow online | Digital marketing | Top 1% SEO specialist | Website traffic | Higher rankings | DM for a consultation |
𝟲 𝗧𝘆𝗽𝗲𝘀 𝗢𝗳 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 𝗬𝗼𝘂 𝗡𝗲𝗲𝗱 𝗧𝗼 𝗞𝗻𝗼𝘄 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 ↳ The traffic that comes to a website from search engines when users click on a website's search result. 𝐃𝐢𝐫𝐞𝐜𝐭 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 ↳ When users type the website URL directly into their browser 𝐏𝐚𝐢𝐝 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 ↳ Those users who come to your website after seeing the ads about your page like paid advertising campaigns, such as Google Ads or social media ads. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 ↳ Such as Facebook, Twitter, or Instagram. Those users who come to your website through different social media platforms. 𝐁𝐨𝐭 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 ↳ Website traffic that is generated by automated software programs, or "bots," rather than by human users. 𝐄𝐦𝐚𝐢𝐥 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 ↳ It is one of the effective ways to reach different people at the same time where you can send a massive amount of mail at a time. 𝐑𝐞𝐟𝐞𝐫𝐫𝐚𝐥 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 ↳ If someone has mentioned your website URL in their website then it counts in the referral traffic. Follow Harshit Raikwar for more content on SEO and Digital Marketing. 😊 𝐋𝐢𝐤𝐞, 𝐒𝐡𝐚𝐫𝐞, 𝐂𝐨𝐦𝐦𝐞𝐧𝐭 . . . . . . #offpageseo #inboundlinks #linkbuilding #googlesearchconsole #onpageseo #seotechniques #technicalseo #keywordresearch #marketingtips #seotips #seo #seomarketing #seostrategy #seocontentstrategy #contentcreation #websitetraffic #digitalmarketingtips #digitalmarketing #marketing #searchengineoptimization #sem #keywordresearch #google #marketingdigital
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I help businesses & brands to grow online | Digital marketing | Top 1% SEO specialist | Website traffic | Higher rankings | DM for a consultation |
𝟲 𝗧𝘆𝗽𝗲𝘀 𝗢𝗳 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 𝗬𝗼𝘂 𝗡𝗲𝗲𝗱 𝗧𝗼 𝗞𝗻𝗼𝘄 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 ↳ The traffic that comes to a website from search engines when users click on a website's search result. 𝐃𝐢𝐫𝐞𝐜𝐭 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 ↳ When users type the website URL directly into their browser 𝐏𝐚𝐢𝐝 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 ↳ Those users who come to your website after seeing the ads about your page like paid advertising campaigns, such as Google Ads or social media ads. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 ↳ Such as Facebook, Twitter, or Instagram. Those users who come to your website through different social media platforms. 𝐁𝐨𝐭 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 ↳ Website traffic that is generated by automated software programs, or "bots," rather than by human users. 𝐄𝐦𝐚𝐢𝐥 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 ↳ It is one of the effective ways to reach different people at the same time where you can send a massive amount of mail at a time. 𝐑𝐞𝐟𝐞𝐫𝐫𝐚𝐥 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 ↳ If someone has mentioned your website URL in their website then it counts in the referral traffic. Follow Harshit Raikwar for more content on SEO and Digital Marketing. 😊 𝐋𝐢𝐤𝐞, 𝐒𝐡𝐚𝐫𝐞, 𝐂𝐨𝐦𝐦𝐞𝐧𝐭 . . . . . . #offpageseo #inboundlinks #linkbuilding #googlesearchconsole #onpageseo #seotechniques #technicalseo #keywordresearch #marketingtips #seotips #seo #seomarketing #seostrategy #seocontentstrategy #contentcreation #websitetraffic #digitalmarketingtips #digitalmarketing #marketing #searchengineoptimization #sem #keywordresearch #google #marketingdigital
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Founder of Media Hive- Marketing for Contractors. 100% results based! Dad to 3 boys, baseball coach & Tex-Mex fan.
Did you know that more than 90% of online experiences begin with a search engine? This powerful fact highlights just how crucial it is for businesses to optimize their online presence. The article dives into the significant role SEO plays in driving traffic and improving visibility on platforms like Google. It outlines how a strong SEO strategy can differentiate your business from competitors and open doors to new customer segments. Understanding these dynamics not only sheds light on the importance of search ranking but also underscores the potential growth for businesses willing to invest in effective digital marketing strategies. What are your thoughts on the current state of SEO? Any strategies that have worked particularly well for you? 🤔 https://lnkd.in/gHYAU-Hp
SEO Techniques to Boost Organic Traffic
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Wondering how to start off with SEO? Here are the top 3 things you should begin with: 1. Start by making your website easy for search engines to understand - tidy up the structure and use relevant keywords naturally. 2. Look for quick wins like improving meta titles and descriptions, fixing broken links, and ensuring your website loads quickly. 3. Call 'content' as His Majesty the King in this. Regularly create valuable new content and consider updating or expanding old content for a fresh boost. Interested to know more? Follow us for more advice on marketing how-to, strategy and planning aimed at small to medium businesses who just want to 'get it done' themselves! Visit us at https://lnkd.in/gJjavTHA #MarketingHelpdesk #BiteSizedMarketing #DigitalMarketing #B2B #Seo
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We at Addpro Network recently helped one of our clients increase traffic by 73% and leads by 33% only by using SEO. And this was over a period of just 8 months. This is the method we followed 👇 : 👉 We did a marketing audit to understand where the client stands in terms of its SEO and online presence. 👉 We analyzed its products and competitors in detail to learn everything about the industry. We also interviewed the SMEs (Subject Matter Experts) for an in-depth understanding of its products. 👉 Next, we identified 7 pillar topics around which we could write blog posts. 👉 We came up with 5+ topics under each pillar. 👉 Conducted detailed keyword analysis to identify primary, secondary, and tertiary keywords for each topic. 👉 The final step was to create the content around the identified keywords. We also optimized the product pages with better keywords. Sounds simple. But takes experience and in-depth knowledge of SEO to execute successfully. Want to learn how we can achieve the same results for your B2B business? Comment 'SEO' or reach out to me over DM. #SEO #digitalmarketing #contentmarketing #searchengineoptimization #leadgeneration #onlinemarketing #marketingstrategy #SEOSuccess #businessgrowth #contentstrategy #keywordresearch #B2BMarketing #marketingtips #addpronetwork #SEOservices
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Local SEO Expert | My expertise helps local businesses boost their Google rankings and reach a wider audience. Offpage | Onpage| Google business Profile | Technical SEO
𝑺𝒖𝒄𝒄𝒆𝒔𝒔𝒇𝒖𝒍 𝑶𝒇𝒇-𝑷𝒂𝒈𝒆 𝑺𝑬𝑶 𝒇𝒐𝒓 𝑰𝒏𝒄𝒓𝒆𝒂𝒔𝒆𝒅 𝑾𝒆𝒃𝒔𝒊𝒕𝒆 𝑻𝒓𝒂𝒇𝒇𝒊𝒄 Our strategy focused on acquiring high-authority and niche-relevant backlinks for off-page SEO to enhance search engine rankings, drive referral traffic, and build brand authority. 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐇𝐢𝐠𝐡 - 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 𝐒𝐢𝐭𝐞𝐬 We targeted websites with high domain authority and relevance to the client's Niche. 𝐀𝐜𝐪𝐮𝐢𝐫𝐞 𝐍𝐢𝐜𝐡𝐞 - 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐁𝐚𝐜𝐤𝐥𝐢𝐧𝐤𝐬 We secured backlinks from Niche-specific blogs, forums, and directories to ensure relevance and value. 𝐓𝐫𝐚𝐜𝐤 𝐚𝐧𝐝 𝐀𝐧𝐚𝐥𝐲𝐳𝐞 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 We tracked the impact on referral traffic, backlink quality, and overall SEO performance using tools like Ahrefs, Semrush, Google Analytics and GSC. 𝐊𝐞𝐲 𝐏𝐨𝐢𝐧𝐭𝐬: • Provide Value: Prioritize creating valuable, non-promotional content that educates and engages the audience. • Consistency is Key: Regular participation and engagement build credibility and lead to long-term SEO benefits. • Monitor Indexing: Regularly check and ensure backlinks are indexable. GooD Luck! #seo #seotips #offpageseo #backlinks #linkbuilding
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Getting a good ranking in search engine results for #keywords linked to your products, services, or content can bring more people to your website. It’s crucial to have a strategic #SEO optimization that gets you to rank highly on page one of search engine results pages. 1. Enhance Visibility SEO boosts a brand’s online visibility and aids in creating an online presence. As a result, there will be more searchers visiting your website. 2. More Cost-effective Contrary to #paidadvertising, SEO might be a more economical long-term approach for increasing organic traffic to your website. 3. Builds Credibility and Trust Users tend to view websites with higher search engine rankings as more reliable and authentic. You can gain the audience’s confidence and trust by consistently ranking highly for pertinent search queries. 4. Make your site User-friendly Enhancing the structure, content, and performance of your website through SEO can improve the user experience as a whole. This includes making the site faster, more mobile-friendly, and easier to use, all of which will increase customer happiness and decrease bounce rates. 5. Inform about consumer behavior Analytics and SEO technologies offer insightful information about the preferences, behavior, and search trends of customers. You can better understand your target market and adjust your marketing efforts by evaluating this data. Read More: https://lnkd.in/gRQ6ebAq #i2HUB #digitalmarketingagency #benefitsofseo #importanceofseo #onlinemarketing #i2hubdigitalmarketing #digitalmarketing
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Sales Funnel Architect & Landing Page Designer | Helping Digital Entrepreneurs Scale to 7-Figures | Conversion Rate Optimization Specialist
SEO: The Invisible Engine Powering Your Sales Funnel Imagine a bustling marketplace, but your store is hidden in a back alley. No amount of amazing products will attract customers if they can't find you. That's where SEO comes in. It's the invisible engine that drives qualified leads to your sales funnel, transforming online searches into happy conversions. Here's why SEO is a game-changer 1. SEO Increases Visibility: By optimizing your website and content for relevant keywords, SEO ensures your brand appears at the top of search engine results. This prime real estate exposes you to a wider audience actively seeking solutions within your niche. 2. SEO Attracts High-Quality Leads: People searching for specific terms are more likely to be further along the buyer's journey. They're actively looking for answers, comparisons, or purchases. SEO positions your brand in front of this targeted audience, increasing the chances of attracting qualified leads with a genuine interest in what you offer. 3. SEO Builds Trust and Credibility: Ranking high in search results signifies authority and expertise. When potential customers see your website at the top, they perceive you as a reliable source. This builds trust and credibility, making them more receptive to your offerings. 4. SEO Provides Long-Term Value: SEO isn't a one-time fix. It's an ongoing process that delivers consistent results over time. By continuously optimizing your website and content, you establish a long-term presence in search results, ensuring a steady stream of organic traffic to your sales funnel. 5. SEO Works Seamlessly with Your Funnel: SEO perfectly complements your sales funnel strategy. Optimized content acts as a magnet at the top of the funnel, attracting qualified leads. As visitors explore your website, other marketing efforts within the funnel can nurture their interest and guide them toward conversion. Remember, SEO is a marathon, not a sprint. By consistently optimizing your website and content, you'll create a powerful engine that fuels your sales funnel with a steady stream of qualified leads, ready to convert and become loyal customers. #SEOandSalesFunnel #ContentAlignment #leadconversion #LongTermSEO #OrganicGrowth #SustainableTraffic #SEOAuthority #BrandCredibility #WebsiteTrust
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