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What makes a keyword a ‘money keyword’? 💸 For context, the money keyword strategy is our term for how we approach SEO at Cognism. It’s about focusing your resources on the highest-intent keywords, the terms and phrases that bring people ready to buy to your site. Keywords like “what is demand generation” don’t count - while it generates a lot of traffic for us and has numerous backlinks, it doesn’t convert. People who search for “demand generation” are unlikely to convert as they want information. So it’s about finding and prioritising the keywords that convert. Any keywords that when searched, would lead a prospect to Cognism as a critical solution to their problem. For example: How to gather high-quality data to run email campaigns and fuel sales teams for outbound (because it’s hard to do without Cognism!) Listen to Monika Kisielewska explain this below, and to listen to the full Loop Live SEO session, we’ve left the link in the comments. #b2bmarketing

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