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Hey Marketers 👋 Measuring brand activity is tough, but not impossible ✅ . Here are five ways to gain better insights: 👉 Surveys: Use market research surveys to find out what customers think about your brand and track improvements over time. 👉 Baseline Sales Growth: Monitor organic growth in sales and revenue as an indicator of brand marketing success. 👉 Branded Search: Track how often people search for your company name and compare it to competitors to see if your brand is growing. 👉 Engagement: Growth in follower count and engagement rates shows your audience knows and likes your brand. 👉 Self-Reported Attribution: Ask customers how they heard about you to understand which channels are most effective. Brand marketing takes time, but the efforts you make today will pay off in the future. Keep at it! 💪

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