Cohen Careers’ Post

In the next few months, we've got an ambitious goal to double the marketing team at Finch! You might be thinking, how are you possibly going to hire that many people? Well, it may surprise you that the Finch marketing team is only two strong! It's just Amy Miller and me right now. That means these next 2 roles are extra mission critical, on the ground floor, yadda yadda yadda... But seriously, Finch is poised for growth in a space serving a huge TAM. We've raised over $60M from Tier 1 investors like General Catalyst, Menlo Ventures, Intuit Ventures and QED Investors. If you're a builder looking for your next adventure, you should consider applying, or sending the roles to people you think may be a good fit! Senior Demand Gen Manager: Help build our growth engine from the ground up. https://lnkd.in/gdstdRRC Technical Content Marketing Manager: Build Finch into a brand developers know and love. https://lnkd.in/grUvwZAD

✨ Exciting News! ✨ We're thrilled to unveil the fresh new look of Tag Operations! 🎉 Check out our revamped website and updated aesthetic. 🔗 https://lnkd.in/eJaSxnyj 💼 At Tag Operations, we're dedicated to helping businesses of all sizes optimize and upgrade their back office. Whether it's process improvement, technology integration, or strategic planning, we are here to support your business every step of the way. 🔎 Explore our new website today and discover how Tag Operations can take your business to new heights!  #OperationsConsulting #FinancialConsulting #HumanResourcesConsulting #BusinessOptimization #NewWebsite #Rebranding #Simplify #Optimize #Scale

Supporting Founders whose mission and vision we truly believe in is what brings me joy and purpose every day. Most people think that we find talent for roles.  But for us, the core of our job is: to enable growth by making the right connections. Just yesterday, I was reminded of this during a coffee meeting with a Founder we’ve: Helped hire a co-founder  ↳ Propelling their product to market Helped scale their eng and product team ↳ Empowering their company's growth Helped with introductions to customers and investors ↳ Assisting in raising vital capital Helped connect with senior fractional experts ↳ Allowing them to develop a GTM strategy that clicks I left that meeting feeling energized for their growth.  Now I want to see them crush it even more! Growing alongside our clients is the real reward. My professional passion is to make the right intros and connections, be it filling a crucial role, uncovering new customers, securing capital, or unlocking growth with key expertise. And being on the ground in New York building these relationships is a crucial part of it. The right connections = fuel for growth. PS. We are experts at finding the best strategy, engineering, design, product, and GTM talent. DM me if you're looking to get quality talent on board fast in Q2.

#Brat summer for a marketer at a fintech firm means chasing activations through any scrappy means possible. What has been my favourite tool so far? Our support desk. Since January, I've logged 450 hours just speaking to our clients directly. I've learned a lot about their challenges, their experiences, their goals and even what's happening generally in their lives. I've leveraged these findings to achieve ✅ 90% open rates & more than 50% reply rates on our email campaigns ✅ incentives & promotions that are actually relevant (or not relevant) ✅ messaging & positioning updates that reflect how our buyers speak If you're a marketer looking for a power-up this summer - beg your Ops team to add you to their support software and just start speaking to your clients everyday.

In 2023, I left my multiple 6-figure corporate job. For some, it’s a nightmare. For me, it was the start of a new way of doing life. So, I started my performance marketing agency, This allowed me to put my 20 years of marketing experience into action, On top of that, I'm answerable to ABSOLUTELY NO ONE. So I built this business around my core life values. Where I can : Spend more time with my family Work with companies I enjoy working with Control how much money I make 2023 has been a heck of a rollercoaster for me. In 2024, I’ll dive deeper into the Fintech market and set a new standard of performance marketing in the industry. With $150M+ generated already for my clients and 3 new remote employees onboard, I’m ending 2023 with a bang. Wishing everyone a happy new year. :)

1 year in a corporate job VS 6 months in an early-stage startup: At a Corporate Job: Engaged in a professional environment that instilled values of professionalism, etiquette, and effective communication. Embraced stability with a consistent 9-5 routine, providing opportunities to contribute to various projects. Operated within a structured framework, facilitating easy planning and scheduling. Experienced steady growth and skill development, mastering essential tools. Transition to Early Stage Startup: Embraced the freedom to dive into diverse areas including fundraising, technology, sales, marketing, hiring, branding, and design, enriching perspectives on business and career. Engaged directly with CXO-level professionals, gaining invaluable insights through interactions. Fostered an environment where failure is embraced as a learning opportunity, encouraging teamwork to rectify mistakes. Nurtured a culture where ideas are not only welcomed but actively implemented, fostering creativity and innovation. Experienced a flexible work schedule where the boundaries between work and personal time blur due to the enjoyable nature of work combined with continuous learning and implementation. P.S. - While these reflections capture my journey, I'm keen to hear about yours. Feel free to share your thoughts and insights below! 😊

Ever join a new company only to find out your team’s budget was slashed? Back in the day, I joined a team as the Director of Growth Marketing and was hit with a reality check on my first day: A $1,500/mo budget staring back at me. Competitors? Easily outspending us by tens of thousands. The looming cloud of layoffs and a gargantuan sales team of 250 overshadowing our tiny marketing trio. But, even in the direst situations, magic can occur. Our scrappiness and persistence helped us: • Quadruple leads amidst these constraints. • From an initial 3 to an impressive 30 per month. • Achieving seemingly improbable goals against the odds. Challenged by your marketing budget? Remember, constraints can also be a catalyst for creativity. Reach out to learn how I help founders with small marketing budgets make big impacts with AI tools & market insights to drive more leads.

With great joy, next week I start my new role at SmartBear -- a market-leading provider of products that give development teams the visibility and confidence to do their best work. For me, the moment represents several reunions. First off, I'll be working for the inimitable Madhup Mishra, whom I've known through various Boston-area product marketing events and professional groups. Secondly, in a throwback to my Nuance days, I'll be working alongside Dan Faulkner and Moshe Kogos, both key influencers of my early career and both people I profoundly trust. Likewise, I'll be reunited with rockstar Maggie Bean, whom I had the pleasure of hiring and collaborating with back when I was building the product marketing team at Validity. Finally, I'll be rejoining the Vista Equity Partners portfolio -- back in my Bullhorn days, Vista gave my career a destination via their HPLP leadership program. As is increasingly the case for searches at this stage in my career, I could not have found this role so quickly without the help of mentors, friends, former co-workers, and other network connections who went out of their way to meet with me, be a sounding board, and encourage me during my search. I especially want to call out Neil Baron for his steady, consultative presence over the last several months, as well as other members of the Product Executive Forum which Neil runs under the auspices of the Boston Product Management Association (BPMA). Besides first meeting Madhup through that group, I also reconnected with Madhup last fall at the Product Marketing Alliance Boston event, so I have that group to thank as well. To those of you out there still searching, I see you. I know how it feels: the self-doubt, the grinding through companies to research, the calls and emails that aren't always returned. It can be rough. What I can say is to keep going, keep believing in yourself, keep tracking your activities, and keep meeting more people. Then when you do land that position, don't stop -- keep expanding your network of trust and pay it forward. To that end, please reach out if you're a product marketer looking, especially in the Boston area. Perhaps I can point you to companies looking for someone like you.

I hit $10K a month, 6 months after landing my first client. To go from few thousands to 10k and scale beyond that, I had to change things... When you're a solopreneur of a service business, it takes 3 things to hit first few dollars. 1. A high-value skill... 2. A personal brand... 3. Patience... That's what really helped kickstart my journey after I left my remote job. But to scale it further, you have to change your go-to strategy. For me, that meant to: • Take risk... • Hire and scale some talent... • Break free from a perfectionist mindset... All while sticking to the things that brought me to there. It's simple: I had to trust in people's work to have more time for a few high-impact activities that only I can do. Well, I did make some wrong decisions and failed at things along the way. But if you keep adjusting and moving forward, you'll achieve that milestone 🚀

On LinkedIn, everyone looks like a roaring success. But the truth is, no one does it alone. 2 years ago I quit my job in banking to follow a dream. And since then I’ve signed and serviced clients worldwide. Pretty impressive right? 🤷🏻♂️ Yet this seemingly flawless success story still feels unachievable… The reason for that? - Because it IS 🙄 To the naked eye, it looks like my brother and I are running the show. > Launching offers and products. > Getting millions of eyes on clients. > Crafting stories for the biggest businesses. But here’s the secret ⤵️ The real magic is within the amazing team we’ve built. > Going the extra mile where most wouldn’t. > Taking care of clients at all hours of the day. > Building stories and narratives for businesses. Our team really is our greatest competitive advantage. So today is a light shout-out to them and all the hard work they do. (Can’t blow their heads up too much 🤦♂️) Beth Ward Chloe Fox Evelyn Collard Pamela Ratcliffe Grayson Chappell We couldn’t do it without you 🚀 [WARNING: Hiring a team of killer young marketers means you will be mutinied into a bottomless brunch]